In retail, the point of purchase represents the time and place where all elements of a sale come together. The consumer, the money, and the product are all there at once. By using Point of Purchase Displays there as well, marketers can take advantage of a prime opportunity to influence consumer’s buying decisions.
Marketers who manage settings well at a point of purchase gain a competitive advantage. In addition, whereas in the past you would only find POP Displays near a checkout area, manufacturers and retailers have discovered that placing POP Displays throughout a store can generate great success as well.
Using POP Displays can create significant results for three reasons:
Point of Purchase Displays have proven to be effective for decades. To make them even more effective, MediaFast adds the power of video. Videos have proven to significantly increase attraction and engage more senses. Furthermore, in today’s digital world, people are somewhat addicted to them.
Effective POP displays make shopping even more entertaining while presenting useful information efficiently. For many manufacturers, the use of POP Displays has become a staple marketing strategy to highlight their products. From their experience, that often makes the greatest impact on what consumers choose to buy in retail settings filled with similar products.
POP displays can be as simple as a sign or as elaborate as a magnificent display case. Imagine a “store within a store” idea where a vendor places a section in the retailer’s store that sets its merchandise apart from the rest.
Probably the most powerful element of a POP display is its signage. A research study conducted by Brigham Young University found that product displays with signs outperformed displays without signs by 20%. According to the results, sales of items with signs were 20% higher than the sales of items without signs.
Even more incredible was that regular priced items (not on sale) outperformed items that were on sale by 18% when they were displayed with signs and the discounted items were not. Simply put, when consumers take notice of signs for products or services, price does not determine whether or not they buy.
Another distinct advantage of a POP Display is that it can be thought of as an extra salesperson. It can keep a customer in a store, create interest in a product, and even make sales itself.
When you consider that approximately 70 percent of retail purchases aren’t decided until the customer actually is in the store, it’s clear how much impact something as simple as a POP Display can make.
For over a decade, MediaFast has created Point of Purchase Displays that have helped clients sell hundreds of products and services. We only use brand new components to ensure the best quality, and our customer service is top-notch.
When it comes to design and “POP”, nobody does it better than MediaFast. We fully understand how a well designed Point of Purchase Display will attract consumers to one product over another. Winning that competition at the opportune moment is critical, and we know how to make POP Displays more professional and appealing to the eyes of consumers.
Contact us today to see how we can help you with a Point of Purchase Display so your products or services will sell more!
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.