Being good at networking is valuable and having video brochures to share can make a business easier to refer. They can also improve how others view a company and help its representatives close more deals with the referrals they receive.

The beauty of video brochures in networking

To be successful in business, it is helpful when your brand is what others think of when they know someone who wants or needs what you have to offer. Being good at networking can greatly increase sales opportunities, and having a strong brand can be equally beneficial. MediaFast video brochures are outstanding at helping companies be good at both of these facets in business.

Video brochures are state-of-the-art marketing tools that can be used for a variety of purposes. Feedback reveals they are not viewed as throw-away materials and recipients regularly share them with co-workers and other decision-makers. They also grab attention and deliver messages impressively while helping viewers make purchasing decisions.

Within a network, those who provide video brochures for others to share instantly increase their chances of gaining new business. They provide a great way for companies to make sure their associates and potential customers are adequately informed about exactly who they are and what they have to offer.

Another major benefit of video brochures is they give the same presentation over and over again, which means others don’t need to explain a product or service in a second-hand nature. Instead, a video brochure will do it exceedingly well in the exact way a respective company wants their products or services explained.

How to be better at networking

Networking is not simply an information exchange between one person and another. It involves people establishing relationships with each other who often become friends and groups of colleagues who sometimes remain in touch throughout their careers. They regularly refer clients to each other and help each other advance in their careers in various ways.

With that in mind, here are ten suggestions to be better at networking:

1. Shift your mindset and give first.
2. Use your time wisely regarding who you focus on helping the most instead of trying to be all things to all people.
3. Truly engage with your current connections and cultivate those relationships.
4. Accept the fact that you do need to network and continually be interactive.
5. Don’t force your business card or other marketing materials on others.
6. Keep in mind that who others know might help you the most.
7. Be specific when describing your ideal referrals and/or targets.
8. Remember, people who go to networking events are there to meet new people, so don’t act like an introvert.
9. Be good at describing yourself and/or your business in one sentence.
10. Listen more than you talk and remain approachable.

Anyone who can master these suggestions will be great at networking, thus benefiting their company and themselves long term.

Why you should network with video brochures

Sharing video brochures is a powerful way to ensure your company puts its best foot forward with interested prospects. More people now prefer watching videos over reading, and videos often do a better job of explaining what companies have to offer.

In just a few minutes of video, companies can effectively communicate all the benefits of their products or services, highlight the qualifications and accomplishments of their company, keep the attention of viewers, and save everyone involved a lot of time. Also, videos are amusing, time-saving, and more effective than motionless words or images at creating brand recognition and building relationships.

Good networkers usually keep their ears open listening for opportunities to make referrals to their colleagues. Being familiar with the information presented in a colleague’s video brochure can help opportune moments for referrals become more recognizable.

Also, networkers who share video brochures about their colleague’s businesses genuinely feel more comfortable in their efforts to make referrals. When video brochures are used, viewers always get a consistent message with optimized content made to make companies and their products or services look their best.

To learn more about the benefits of networking with video brochures, contact us today.

John Bynum

Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.

I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”

Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.