In business, video brochures provide many advantages. They do the same in recruiting.
In addition to being impressive, video brochures are unique, captivating, and entertaining. They easily leave a better impression than printed brochures, pamphlets, or other literature that is traditionally left with recruits. They also set schools and companies apart from competitors, and they’re ideal for prospects to share with others who influence them.
Over the past several years, we’ve known many recruiting departments to experience improved results by using video brochures. Just like in sales, videos are the magic ingredient. By sharing them in video brochures, schools and/or companies enjoy a better chance that their videos influence their targeted prospects as well as those who influence them.
As an example, here are two telling statistics about videos:
First, if schools or companies don’t have videos to share, they usually miss out on signing recruits to schools or companies who do. Second, when videos are presented in tangible marketing pieces like video brochures, the number of times their target audience watches them typically goes up.
With recruiting in mind, here is how video brochures can help. In most cases, prospects are normally considering multiple opportunities. They ordinarily have other people helping them make decisions as well. The greatest advantage schools or companies give themselves when they use video brochures in recruiting is that they are able to give prospects something cutting-edge to present what they have to offer first-hand to anyone who watches it. As a result, their messages tend to become more influential.
In the digital age we live in, people love videos. They often provide the motivating factor necessary for prospects to listen to messages intended for them, and they seem to produce increased responses to calls-to-action. Presenting videos in video brochures simply makes them more effective.
To make video brochures even better, video content on them can be changed so recruiters can customize messages for different prospects. This allows users to reuse them without having to purchase new units for different recruits, and it strengthens their impact. In that respect, the value they provide is phenomenal. To see how quick and easy it is to change the video content on a video brochure, click this link: How To Change Content On A Video Brochure.
In general, videos tend to increase engagement and stir emotions to help make messages more effective. That’s true in recruiting just as it is when videos are used for most other purposes. In fact, when schools or companies use them as part of their recruiting tactics, they easily increase the likelihood of signing more of their most sought after prospects.
Conveniently, video brochures can be distributed directly to prospects by hand or mail, and sometimes recruiters even leave them with parents, coaches, or others who influence them.
And finally, as a powerful way for schools or companies to improve their recruiting results, video brochures are very affordable. They can normally be purchased for between $25 and $65 per unit from MediaFast, which is very little considering the ROI they produce, and we can help with the campaign and design process from the very beginning.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.