To get your target audience to call you back, Video Mailers provide an outstanding solution. In addition to being more interesting to recipients, they’re surprisingly affordable, making return on investment with them better than almost all other forms of advertising and marketing.
For several years now, our customers have reported an increase in sales soon after distributing Video Mailers. This is because they’re modern, attention-grabbing, and extremely impressive. It’s also because they’re highly effective at getting target audiences to watch videos. When it comes to peaking their interest, it’s hard to think of a marketing product that has performed better.
From a financial perspective, it’s important for companies to get qualified leads from their marketing tactics. To make that happen, sending Video Mailers is a proven way to warm up leads and convert them into paying customers.
To be more specific, here are 10 of their greatest benefits:
Considering these benefits, it’s easy to see how Video Mailers help companies make more sales. They definitely accomplish the goals of advertising and marketing. They also open doors that might otherwise have never opened.
In sales and marketing, videos are the magic ingredient. They increase open and response rates to emails, online content, and Video Marketing Products. They also help companies stand out from competitors. Since consumers now expect videos to be available from companies they want to buy products and services from, having them produces a substantial advantage.
Because videos are highly effective in sales, the greatest benefit Video Mailers produce is they get the right people to watch them. For instance, according to Review 42, 65% of executives visit a company’s website and 39% actually call them after watching a video about a product, service, or opportunity they offer. Video Mailers simply put them directly into their hands.
Furthermore, decision-makers search for videos to learn about ways to help their companies improve. Also, companies who use videos to show their most likely customers what they have to offer are considered more appealing than their competitors. Because of this, return on investment with videos is excellent. At the same time, when companies mail them to their most likely customers in Video Mailers, they usually get rewarded with even better results.
Another benefit is that Video Mailers rarely ever get screened out by gate-keepers before reaching decision-makers. Then, after they watch them, they usually can’t resist showing them with others who influence their decisions. By engaging more people, they’re able to produce better results.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.