To make the most effective Video Brochure for your company, it should tell a story. Why? Because according to the Harvard Business Review, telling stories is the best way to capitalize on the power of suggestion and persuasion. It also makes things memorable, and consumers enjoy stories.
In humans, the influential affect of stories begins when we’re kids. Then as we age, we continue to enjoy them. Sometimes we even want to hear a story again even if we’ve heard it before because of the pleasant feelings it creates. Because of this, it was discovered centuries ago that telling stories is one of the most effective ways to teach important concepts, safe practices, and endless amounts of other information.
Whether used for sales, marketing, education, or to persuade someone to change their opinion, the power of stories is significant. For example, politicians have been using them for decades to influence the opinions of voters.
With that concept in mind, personal stories that include messages generally connect well with viewers. At the same time, what increases their effectiveness is when they include a struggle, challenge, or some sort of villain like this commercial from Skittles.
Clearly, this video does a great job of presenting a humorous struggle between two friends who want to eat the same Skittles. How they determine who gets it is quite funny, and the story gets even better as it comes to a conclusion. However, had it been told in some way other than in a video, it would have been virtually impossible for the presenters to make it as memorable as it is, which is one of the key goals of marketing.
The combination of audio and visual in videos has an unparalleled affect on viewers. They have the ability to tell stories in actual circumstances, which makes them more trustworthy, and they can present substantial amounts of information in less time than motionless images or text.
With that said, using the right platform to present videos can significantly improve their success. Fortunately, Video Brochures are ideal for this purpose, and feedback from companies who use them says return on investment with them is outstanding.
In a nutshell, they’re classy, unique, and more affordable than many people think. They’re also highly effective for sales, training, motivating, marketing, recruiting, reporting, sharing testimonials, as well as many other purposes. And, because they’re still extremely novel, targeted prospects who receive them usually give them loads of attention.