Over the past five years or so, Video Brochures have proven to increase sales for home service companies. For instance, HVAC and pest control companies have had great success with them.
To accomplish this, they combine the best of print advertising with the power of videos to form one of the greatest sales tools ever. Then, while technicians analyze problems and determine solutions, they give prospective customers something to watch that is highly effective for sales. Also, Video Brochures boost awareness and make the companies using them more appealing. The results are that sales cycles become shorter, and consumers buy with increased confidence.
How Video Brochures Increase Sales For Home Services
Video Brochures are now one of the very best sales tools companies can use. In fact, we’ve had many customers report as much as a 60% to 70% increase in response rates when compared to other strategies they’ve previously used.
With that said, here are ways Video Brochures provide significant advantages for home service companies:
- They provide impressive media for prospects to watch while technicians are diagnosing problems.
- They give prospects an ideal way to watch videos about how their problems can be resolved.
- Videos are much more appealing than reading or listening to salespeople in many instances.
- Sharing Videos Brochures allows technicians to focus more on customer service than sales while doing their work.
- They enable companies to better control how their sales messages get presented.
- Watching videos has proven to boost confidence in prospective buyers.
- Videos shorten sales cycles.
- Decision-makers can easily share them with others who influence their decisions.
- Videos have the ability to present more information in less time.
- Multiple videos can be included, which means companies can cover multiple topics with short videos in the same marketing piece.
- Their video content is easy to change, which means they’re easy to keep current and re-use. To learn more, click this link: How To Change Content On A Video Brochure
Home services are necessary and valuable in every community. Likewise, time is valuable for all parties. Considering the advantages listed above, it’s easy to see how Video Brochures increase sales for home service companies.
Why Video Brochures Are So Effective In Sales
In case you haven’t experienced a Video Brochure, visualize holding a traditional printed brochure in your hands. Then, when you open it, instead of motionless text and images appearing, there is a state-of-the-art LCD screen that starts playing a video. Or, simply watch the video below to see how they work and why they’re so effective.
To help potential customers make educated decisions, there really isn’t a more effective way than using videos. They make learning information feel like less work. They also have the ability to say and show more in less time, which makes them efficient. Then buyers feel more aware, and their confidence about making purchases goes up.