Do you use swag, samples, or gifts hoping to elevate your marketing?
They’re definitely effective, especially when used in the most optimal ways.
So, you may be wondering, what are the most optimal ways? Well, easily it’s when your target audience enjoys them. It’s also when their quality is high enough to make recipients want to purchase them, among other variables.
With that said, here’s a variable that elevates all others—the presentation…and that’s where video boxes come in.
Video boxes skyrocket the experience of receiving swag, samples and gifts. They’re practically unbeatable for enhancing presentations—so much so that influencers have made viral videos showcasing them—and they’ve proven to elevate response rates and sales significantly.
In the ever-evolving world of marketing, companies are constantly seeking innovative ways to captivate their target audience and leave a lasting impression. One such strategy that has gained notable traction in recent years is the utilization of video boxes—a dynamic fusion of visual storytelling with tangible incentives.
With that in mind, here’s a video highlighting several we’ve created for clients. We’ll delve into the reasons why video boxes elevate marketing when combined with swag, samples, and gifts afterwards.
Video boxes are a combination of traditional marketing elements and modern technology.
By incorporating a video message into a tangible box, companies are able to convey their messages in a compelling and captivating way that consumers enjoy.
Unlike conventional forms of communication, videos stimulate both visual and auditory senses, making them highly engaging.
Whether used for showcasing a product’s features, sharing a brand’s story, or providing a sneak peek into an upcoming product or service launch, video boxes offer a unique and memorable experience that resonates with targeted prospects.
One of the key advantages video boxes deliver is personalization.
By tailoring the content—both visual and physical— to the recipient, brands are able to establish a deeper connection with their prospective customers.
Effectively, this personal touch creates a sense of exclusivity, making the recipient feel valued and appreciated.
Then, when paired with swag, samples, or gifts, the overall impact is elevated, fostering a stronger emotional bond between the brand and the prospective customer.
The inclusion of incentives like swag, samples, and gifts adds a tangible dimension to digital marketing.
For instance, branded merchandise like T-shirts, tumblers, or pens serve as constant reminders of the brand. Likewise, samples provide a hands-on experience that allows consumers to experience products before making purchasing decisions. And gifts, whether personalized or not, create a sense of reciprocity, often prompting a positive response from recipients.
When these tangible incentives are incorporated into video boxes, they transform the marketing experience from a passive interaction to a personalized engagement. And as a way to elevate marketing, this powerful combination easily accomplishes that goal.
To give more details about MediaFast video boxes, here’s Bill Diaz, VP of Sales.
The unboxing experience significantly elevates the experience of receiving swag, samples, or gifts.
In a nutshell, by combining a video message with thoughtful tangible items, companies create a sense of anticipation and excitement. Then the act of opening the video box becomes a memorable event, which stamps the brand into the consumer’s memory.
Basically, the more delightful the unboxing experience, the more likely recipients are to share their experience on social media or by word-of-mouth. As a result, the reach of the marketing campaign is extended organically.
Video boxes with swag, samples, and gifts have the inherent ability to spark conversations.
When recipients receive a thoughtful package that goes beyond traditional sales and marketing tactics, they’re more likely to share their experience with friends, family, and/or coworkers.
This word-of-mouth advertising is invaluable because it relies on authentic testimonials and personal recommendations, which foster trust.
With that said, it’s easy to understand why many consider word-of-mouth advertising to be the best form of advertising.
Video boxes are versatile and can add difference-making value to marketing campaigns.
Whether used to advertise a product launch, a special promotion, or a thank-you gesture for loyal customers, video boxes provide a flexible platform for creative expression. They’re also still quite novel, which tends to elevate the perceived value of their contents.
In a nutshell, the addition of swag, samples, or gifts simply enhances their versatility. And it allows brands to tailor their approach based on the wants and needs of their target audience.
In today’s digital world, consumers are bombarded with information and marketing messages constantly. Because of it, creating memorable experiences is paramount to most companies’ success.
Video boxes, with their combination of visual storytelling and tangible incentives, provide a way for brands to transcend ordinary marketing and create lasting impressions.
Consequently, when consumers associate brands with positive and memorable experiences, they’re more likely to want to purchase from them. And they remain loyal, both of which are priceless.
The effectiveness of video boxes in marketing lies in their ability to engage, connect, and create memorable experiences with targeted prospects.
Basically, by leveraging the power of visual storytelling, personalization, and tangible incentives, brands are able to stand out big-time from their competitors. In fact, they tend to blow the doors off of their competitor’s strategies.
At the same time, as the marketing landscape continues to evolve with consumers, embracing innovative approaches like video boxes helps ensure that brands stay relevant.
In case you’re wondering what to put inside a video box, you’re not alone. In fact, many of our clients want to use them because of how much they significantly elevate marketing results. However, unable to decide what to put inside them, they’ll call us for ideas.
With that in mind, here’s Amy Hafen, President of MediaFast, to help answer that question.
At MediaFast, we only use brand new, grade A components to make everything we sell. That ensures the best quality, and it makes our products extremely reliable.
For instance, our video marketing products have only a .05% malfunction rate (half a percent), which is far superior in our industry. We also test them thoroughly before distributing them, and we include a one-year full warranty to stand behind them.
Plus, unlike our competitors, we don’t lock video content on the units. That means our clients can update and reuse them anytime, which they often do, without having to buy new ones.
All the while, we operate with a consultant style, white glove approach to provide industry-leading customer service, and client satisfaction is our highest priority.
And we’ll take care of distribution for you if you’d like. To learn more, click: We Do Fulfillment For Video Boxes and Video Mailers.
After reading this, if you’d like to use video boxes to elevate your marketing, or to learn more, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.