In this day and age, the way to significantly boost returns on your marketing is by using videos. No doubt about that. But, do you know the key to having success with them? It’s to make sure yours get watched by the right people, and in this article, we’ll explain how to ensure that happens.
First, though, here are a few simple questions: Does a 66% response rate interest you? How about a 70% increase in sales? I’m only asking because we’ve had clients report both after using the 3 products referenced below… Just wanted you to know that up front.
Videos Get Watched In Video Marketing Products
Over the past decade or so, companies have turned increasingly to videos for communication. Even before COVID-19, they’d already proven to be excellent for marketing and sales.
One of the main reasons for their effectiveness is because people simply don’t want to read much anymore. Instead, they prefer to watch videos, which is understandable. I mean, wouldn’t you rather watch a short video instead of reading oodles of text or looking at motionless images to learn the same information? I would… And the choice is easy.
Also, by arousing emotions and creating connections in a way that motionless content simply cannot, videos can help us learn so much more, and fast. Voice inflections, facial expressions, tones, demonstrations, looks, demeanor, etc. all play a role in their effectiveness. Even animated videos perform better in many cases, especially when complex subjects are the topic.
Because of these reasons and many others, the transition into using videos more often has just made the most sense. At the same time, companies have been rewarded greatly for it…and not just financially.
What do I mean? Well, brands who use videos tend to be more popular. Employees also view companies as more employee friendly when videos are used for training and other purposes. Plus, they’re more efficient, and the emotions they arouse tend to create unity, trust, and lasting connections that people enjoy feeling.
That said, there really isn’t a better way than using Video Marketing Products for companies to increase the likelihood of their videos getting watched by their target audience. In some cases, they even make sales on their own. In others, they simply make salespeople more effective. And, when it comes to reaching hard-to-reach prospects, they’re practically impossible to beat.
Video Brochures, Video Mailers and Video Boxes In Action
In case you aren’t familiar with them, here’s a short clip showing Video Brochures, Video Mailers and Video Boxes in action.
Oh, and if you’ve heard them called by different names, here’s a link to explain why: Internet Names For Video Marketing Products.
Video Marketing Products Produce Great Marketing Success
On a regular basis, executives seek out videos when looking for ways to help their companies. Consumers do as well for their personal lives.
For all of us, videos provide visual impact, simplicity, and immediate satisfaction to our desires for knowledge and entertainment. They’re also easier to pay attention to with our shorter attention spans, and they make information easier to remember.
With that said, companies who rely on videos give themselves distinct advantages. Like the younger generation seems to pay more attention to them instead of traditional forms of communication. They also know videos exist and prefer working with companies who use them. Likewise, people in older generations prefer videos because of how thoroughly and efficiently they present information, and they fit better in today’s busier lifestyles.
And, when it comes to Video Marketing Products like the ones in the video above, what makes them so effective is that they’re simply more interesting. For instance, here’s an easy question: For all you Harry Potter fans, do you remember why the newspapers and tabloids in those movies were so interesting? It’s because the pictures actually moved like videos…and it was really cool!
Because of these and other reasons, ROI with Video Marketing Products is outstanding, which is why they can be the key to your marketing success.
The Powerful Video Brochure
Video Brochures are amazing marketing tools. Basically, they’re an LCD screen embedded into a custom printed paper wrap. They can be customized in a variety of sizes, from small video business cards and video mailers, to larger portfolio books and tri fold pamphlets. They’re also available in soft and hardcover varieties, and they make it simple to share your messages with just a flip.
Here’s an example of one we created recently.
The Compelling Video Mailer
You may be wondering what the difference is between a Video Brochure and a Video Mailer. Well, to put it simply, Video Brochures get hand-delivered while Video Mailers get mailed.
As a brief example, here’s another short clip.
The Captivating Video Box
The biggest difference between a Video Box and the other video activated marketing products described above is that Video Boxes are ideal for distributing gifts and samples.
To help you envision a little more, here’s a short clip of several we’ve created for clients.
Get Better ROI On Your Marketing With MediaFast
To wrap this up, our Video Marketing Products can help you significantly boost returns on your marketing. Even decision-makers who are less likely to respond to salespeople and/or traditional marketing materials tend to respond to them…and usually pretty quickly.
So, why should you buy from us? Because all of our products are made with only brand new, Grade A components to ensure the best quality. We’re also the only company in our industry as far as we know to include a full one-year warranty on everything we sell.
Plus, we don’t lock video content on the Video Brochures, Video Mailers and Video Boxes we sell. We simply load the video content our clients provide during the manufacturing process, and then they can change the content whenever they want without having to buy new ones, which makes them reusable and saves them money.
After reading this, if you’d like to boost returns on your marketing with the products we sell, or to get a FREE Sample of a Video Brochure or Video Mailer, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.