7 Signs You Need More Than a Video Brochure Vendor

Some video brochure projects are simple. For example, if your video is finalized, your artwork is ready, and you only need finished pieces for your team to distribute, some vendors will work perfectly fine for your campaign.

On the other hand, many video brochure campaigns involve much more than production. They also need advice, strategy, customization, distribution, warehousing, and help with their execution.

In those situations, you probably need more than a company that simply sells video brochures. You actually need a collaborative partner who can help you plan and execute your campaign from the first conversation through delivery of your units.

With all of that in mind, here are seven signs you need more than a video brochure vendor.

You’re Not Sure Which Video Marketing Product Is Right

Many companies start by asking for a video brochure because it’s the name they’re familiar with. However, in our experience, sometimes people refer to video mailers and video boxes as video brochures without knowing the difference.

Also, depending on your goal as well as your audience, budget, and preferred delivery method, a video mailer or video box may actually be a better fit.

For example, a video brochure may work best for a sales presentation, leave-behind after a meeting, product launch, or event follow-up. A video mailer will be better when the presentation needs to be mailed directly to a targeted prospect. Or if samples, gifts, swag, or promotional items are going to be included with your video, then a video box would be best.

While a basic vendor may simply quote the product you ask for, a stronger partner will help you think through whether that product is truly the best fit for your campaign.

Important note: At MediaFast, we don’t want to simply sell you a video brochure. We want to help you choose the right video marketing product for your goals, budget, audience, and message. That way you actually spend your money on a format that will help your campaign deliver the results you have in mind.

To illustrate this, here’s a Google Review from Gia Plaza, one of our happy clients:

“I truly enjoyed working with Mediafast. Marc was amazing at walking us through all the products available to make sure we ordered exactly what we envisioned. Not to mention they were extremely hands-on, fast, and always available to help and answer questions. Top-notch customer service and products. Can’t wait for our next project together.”

You Need Help Determining Your Goal

A video brochure can make a strong impression, but your campaign goal should be clear before production begins.

Some campaigns are designed to schedule meetings. Others are meant to increase donations, support a product launch, recruit highly sought after individuals, invite people to an event, thank donors, educate patients, introduce a company, or present high-value sales pitches.

To produce the desired results, the goal of your campaign should shape the entire piece.

For example, the video, printed content, button layout, overall design, call to action, and follow-up strategy should all support what you want the recipient to understand and do next.

One way we’ve found to ensure that happens is to make the video the star of the show. It’s what makes video brochures more intriguing, personal, and powerful than print alone. To perform its best, the design and print should support the video instead of distracting from it.

That said, collaborating with an experienced vendor who is focused more on your success than just making a sale will make your campaign stronger.

You Need Help Making Your Message Clear

Many companies have strong products, stories, and reasons for using video brochures. However, their challenge is deciding what to say and show in their video and what content to include in print.

One major pitfall is trying to include too much. For example, if you want to explain every product detail, benefit, feature, and next step, that makes a message overloaded, crowded, and harder for recipients to retain.

Think of it this way: there’s a reason why most commercials are 30 seconds or less, and it’s not because of money. It’s because presenting too much information too soon is a turn off.

To avoid that, a video brochure works best when the message is clear, efficient, and helps recipients understand why your product, service, or opportunity will improve their business. Then if they’re intrigued, they’ll feel motivated to learn more.

Effectively, the video should explain, demonstrate, inspire, introduce, and clarify something better than print can do alone. The printed content should reinforce the most important points, provide helpful details, and make the next step easy to understand.

Furthermore, a good partner can help you decide what belongs in the video and what belongs in print. That doesn’t mean taking over your message. It means helping you make the piece easier for recipients to understand, remember, and respond to your call-to-action.

Your Design Needs Custom Layout or Functionality

Not every video brochure needs the same design, screen placement, button layout, speaker location, printed format, or finish.

Some campaigns are simple and work well with a standard layout. Others need to be more dynamic.

For example, your campaign may need multiple videos with separate buttons for each, volume controls, a less common screen size, a specialty finish, inserts, pockets, or a design that feels more tailored to the audience receiving it.

This is where the manufacturing method makes a big difference.

For instance, some vendors use module-based manufacturing. That can support faster turnaround, but it definitely limits how much the design, size, screen options, button layout, and speaker placement can be customized.

On the other hand, we use component-based manufacturing, which allows for more flexibility in design, layout, screen placement, button functionality, speaker placement, and overall presentation.

That difference may not matter for every project. But when a video brochure needs to feel tailored, design flexibility can make the finished piece feel more premium and easier to use.

For example, we allow clients to include up to 14 buttons at no additional charge. Buttons should still be used thoughtfully, but having that flexibility can help create a better user experience without adding unnecessary cost.

Your Campaign Has Little Room for Mistakes

Many video brochure campaigns are built to engage important recipients. That may include executives, donors, physicians, board members, investors, recruits, major prospects, or key account contacts.

The more valuable the audience, the more value needs to be put on specific details like the following:

• The screen needs to present your video clearly and professionally.
• Your video needs to be optimized and loaded correctly.
• The entire piece needs to look polished.
• All buttons need to make sense.
• The battery, speakers, screen, and overall design need to support the video without distracting from it.

A basic vendor may be able to produce a video brochure. But if your campaign has little room for mistakes, it helps to work with a team who understands quality control, component quality, testing, and presentation.

In support of this, here’s a Google Review from Emily Shepard, one of our happy clients:

“We had such an amazing experience working with Marc and the MediaFast team. My company needed a rush order for some clients and they were so helpful. The quality of their products were unmatched. Marc had sent us a sample which was really helpful in choosing our final product. With our rush order, Marc was walking us through every step of the way. We were so thrilled with our final product. We recommended every company use them for their video brochure needs.”

That kind of consistency matters when so much is on the line.

You Need Kitting, Warehousing, Mailing, or Staggered Sends

Some companies only need video brochures produced and shipped directly to them so they can distribute them themselves. Others need much more.

For instance, a campaign may require kitting, warehousing, address coordination, mailing, staggered sends, sales team distribution, or a different custom video loaded into each unit.

Likewise, video mailers may need to be addressed and mailed directly to recipients, and video boxes may need samples, gifts, or promotional items placed inside.

With all of that in mind, working with a full-service partner can make a campaign easier to execute.

At MediaFast, we help with video loading, kitting, warehousing, mailing, address coordination, staggered sends, and full distribution service. That allows our clients to decide whether they want only the product or if they want support managing their project from start to finish.

As a reference, here’s a Google Review from Kristen Dean, another happy client:

“Excellent conceptual design support, logistics support, and perfect execution of our project. MediaFast (Shannon + team) were great to work with. Highly recommend.”

Timing, Quality Control, and Execution Matter

Some campaigns are flexible. Others are tied to deadlines that cannot be rescheduled.

For instance, a video brochure may need to be distributed before a trade show, product launch, donor event, recruiting window, board presentation, healthcare campaign, or major account meeting.

In those situations, production is only part of the project.

The artwork needs to be approved. The video needs to be loaded. The components need to be tested. The finished pieces need to be packed, shipped, and distributed. Regardless of campaign size, proper functionality and presentation matter across every unit.

At MediaFast, we’ve been in business since 1991, have specialized in video brochures since 2013, have produced millions of video brochures and video boxes, and can easily handle campaigns exceeding 100,000 units.

When timing, quality control, and execution are critical, our experience can make a meaningful difference in how smoothly your campaign is executed.

More Support Doesn’t Always Mean Higher Cost

One concern buyers sometimes have is that working with us automatically means paying more.

That’s not necessarily the case, and here’s why.

We’re able to keep our pricing competitive because of the volume of units we produce and the systems we’ve built through the years. Some services like design, warehousing, kitting, mailing, and full distribution service will affect the final project cost because they require additional work and execution.

However, many important benefits we offer do not create extra charges. For instance, we don’t charge for hands-on collaboration, campaign guidance, consultations, video loading, or buttons up to 14 per unit.

In other words, clients can get more support, flexibility, and guidance without automatically paying more for the basics.

Our goal is not to make clients pay more simply because they need help. Our goal is to help them choose the right product, avoid costly mistakes, and execute a campaign that runs properly and performs well.

Final Thoughts on Choosing a Video Brochure Partner

If your project is simple, a standard video brochure vendor may be enough to satisfy your needs.

However, if your campaign needs custom design, message planning, logistics, timing, or high-volume execution, you may need more than a vendor.

Whether it’s with strategy, design, video loading, production, kitting, warehousing, or full distribution service, we can help you choose the right product and execute it with confidence.

If you’d like to experience a video brochure or video mailer in person, click this link to request a FREE SAMPLE.