When used to send samples or gifts, a custom Video Box makes for an excellent sales strategy. Recipients are usually blown away by them, and companies who use them report outstanding ROI.
Videos Help Companies Make More Sales
Videos have been a difference maker in sales and marketing for several years now. They’re appreciated because they’re able to say and show a lot of information in a short period of time. They’re also easier to watch than traditional sales tools are to read. In fact, some of why people read a lot less these days can be attributed to how much people enjoy videos and how many videos there are available to watch.
In addition, videos offer immediate satisfaction to people’s desires for entertainment and knowledge they can consume quickly. For example, someone can watch a 20 second video and learn as much about a person, place, or thing as it would probably take them to read printed text for five to ten minutes….. and maybe even longer.
Another advantage videos create is that viewers have an easier time trusting what they see and hear with their own eyes and ears. This helps create a better mental connection, and as a result, calls to action get responded to more often and buying decisions get made faster. Also, there seems to be less buyer’s remorse after videos are watched as well.
In 2020, it’s safe to say that most successful companies will rely on videos to communicate with prospects just as much as, and maybe even more than, traditional methods of communication. Likewise, smart marketers and salespeople will use videos more often because of how well people respond to them. On top of that, since online shopping is extremely popular, an increased use of videos should continue to help companies make more sales.
A Custom Video Box Will Reach Targeted Prospects
While using videos is a great way for companies to help themselves stand out from competitors, sending a custom Video Box to targeted prospects is an excellent way to outshine them all.
Inside a Video Box is room for samples, gifts, and other marketing materials. However, the star of the show in the minds of most recipients is the video. According to Review 42, 39% of executives actually call a company after watching a video about a product, service, or opportunity they offer. Coincidentally, that number tends to increase when the video is included in a Video Box.
On top of that, one of the greatest advantages Video Boxes offer is they’re normally impressive enough to motivate receptionists and assistants to get them in the hands of executives pretty quickly. While sometimes they might censor sales tools or marketing messages intended for decision-makers, a Video Box isn’t usually affected by any of that. However, when they do open a Video Box before giving it to an executive, what usually happens is they’re completely blown away by what they see and pass it on even faster.
A Custom Video Box Will Help Increase Sales
In sales, there may not be a better way to increase closing rates than by sending product samples or gifts in a Video Box. ROI with them is reportedly outstanding, and our customers who use them tend to reorder regularly because of how well they work.
At MediaFast, we understand how important it is for companies to spend their marketing dollars wisely on strategies that work. If we hear an idea from a potential customer that we don’t think will work as well as they hope, we’ll offer suggestions on how to make improvements or suggest a different strategy altogether. We truly understand how their success is in our best interest as well, and it matters a great deal to us.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.