If you’ve ever become someone’s customer after receiving one of their products or services as a sample or gift, you know how effective that strategy can be. It has been relied upon for centuries, and has worked very well all along.
After all, isn’t that how flirting, courting and dating started before marriage? Or, maybe a better example would be how merchants would let shoppers try on their shoes or smell their fragrances before buying them in ancient marketplaces. Just like now, that’s how they’d turn prospects into customers.
Video of Multimedia Boxes and Brochures
With that said, the strategy of combining videos with print marketing has become extremely productive. Such multimedia products are referred to as Video Brochures, Video Mailers, and Video Boxes.
In case you aren’t familiar with them, here’s a short video showing some we’ve created for clients.
Using Samples or Gifts To Turn Prospects Into Customers
When it comes to product and service sampling, the hope is that once prospective buyers try what you’re selling for free, they’ll want it enough again to pay for it the next time.
With that in mind, free samples have proven to boost sales significantly.
At the same time, you can use them to:
- Introduce a new product or service to a target audience
- Create relationships and inspire loyalty with existing customers
- Educate consumers about products and/or services you offer
- Increase repeat business and/or referrals
- Heighten publicity leading up to an event
While there may be other great outcomes for your business, those should all positively impact your company revenue. All the while, knowing this strategy has worked for centuries, spending the time and money up front to provide samples should feel well worth the investment.
The Effectiveness Of A Multimedia Box
Among other things, videos are highly effective at getting the attention of decision-makers. If you’re struggling to make that happen with your sales and marketing strategies, a custom Multimedia Box will help you engage them in an appealing way so you can start building those relationships.
What’s even better is that they’re easily one of the best ways to impress and influence targeted prospects. If you’re hoping to find the perfect strategy to knock their socks off, these Video Sample Boxes may be the ideal solution.
Also, at MediaFast, we understand that companies need to spend their marketing dollars wisely. We also understand how stunning, eye-catching multimedia products produce excellent ROI and ROE — return on experience. With that in mind, our Video Boxes offer companies a way to distribute their samples or gifts in the most effective way — by combining them with the power of videos.
For instance, like this one…
The Benefits Of Using A Multimedia Box
Can you imagine how cool it would have been to have videos everywhere when we were kids… at least for some of us? Obviously, I’m not young… haha!
Anyway, here are benefits companies give themselves by using Video Boxes:
- They don’t get lost in the clutter of other marketing mail.
- They heighten the perceived value of samples and companies.
- Influencers and advertising agencies love them.
- They’re reloadable, rechargeable and reusable in a simple process.
- Since they can be displayed and replayed, they make tributes and recognition gifts even more impressive.
- They can be used as traveling sales kits.
- They’re totally customizable based on what will be presented inside.
- Multimedia Boxes and Brochures capitalize on the power of videos.
And if that isn’t enough, here is a review from one of our happy customers. “The product meets and exceeds our expectations. We will be working with MediaFast for many more years to come!” — L. Karrels
Turn Prospects Into Customers With Multimedia Products From MediaFast
When companies do their most effective marketing, a boost in sales typically results. One of the best strategies is to target key individuals in their target audience rather than the masses. Effectively, this has become one of the most impactful trends in marketing over the past several years.
So, how is it accomplished? First, it’s important to point out that antiquated marketing media like pamphlets, flyers and traditional brochures simply don’t work as well anymore. Instead, Multimedia Products like the ones seen in the video above work much better.
Next, it makes a huge difference that recipients can’t resist sharing Multimedia Boxes and Brochures with others. Based on feedback we’ve received, we know they get shown around offices as well as among friends and family more often than not… Clearly, they’re just too novel and interesting for recipients to keep to themselves.
And finally, the power of video content working its magic makes the biggest impact. Videos are simply more interesting than motionless text or images. They’re also more trustworthy, efficient, and engaging. This is why 73% of consumers are more likely to make a purchase after watching a video about something they’re already thinking about buying, and it’s why Video Marketing has become the #1 strategy used by companies around the world.
After reading this, if you’d like to turn prospects into customers for your company with a Multimedia Box, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.