Many strategies that include videos can be referred to as modern marketing at its best. However, if you’re a marketer looking to ensure your videos get watched by your target audience, using a Video Book — also known as a Video Brochure — will make it happen. And one more thing… they’ll make you look brilliant!
Why Videos Are A Key To Success In Marketing
In today’s world, it’s hard to imagine success in marketing without using videos. They’re a key part of many strategies, and consumers respond extremely well to them.
Also, videos can be used to advertise practically any type of business. Simply put, video communication works great to promote just about anything, and the benefits of using it are substantial. Here are reasons why videos provide modern marketing at its best.
- Video content can generate high amounts of traffic to a website. More than anything, we can thank YouTube for making videos so popular among consumers. For instance, statistics show that on average every person watches YouTube videos for about 8.4 minutes per day. Thinking about it, how many do you watch? And don’t you just expect companies to have them?
- Consumers don’t like to read much anymore. If given the choice between searching for and reading product descriptions or watching short videos about them, which would you pick if they present the same information?
- Videos attract search traffic to websites. Videos contribute greatly to SEO rankings. Thus, companies are able to attract high amounts of targeted traffic if they get their YouTube videos on the first page of Google. Plus, videos keep viewers on websites, which is an essential SEO ranking factor.
- Videos feel more trustworthy. They show products, services and opportunities being displayed in usual circumstances. With that in mind, do you agree with most others in that it feels easier to believe what you see and hear versus what you only read?
- Videos increase sales. Have you heard the saying “It’s better to see something once than to hear about it a thousand times”?
- Videos produce high ROI. Videos improve conversions, increase sales and boost brand awareness better than most other forms of marketing.
What all of that said, the key to success with videos is making sure they’re watched by the right people. In marketing, the right people are easily described as most-likely-customers. To help ensure that happens, Video Books allow companies to send theirs to targeted prospects, and they work extremely well.
A Video Book Showing Modern Marketing At Its Best
Here is a short clip of a Video Book in action in case you haven’t seen one.
Case Study: Hutton Construction
Hutton Construction is a team of experts — planners, architects, builders and maintenance professionals all in one company. Because they do everything in house, their customers get the benefit of not having to coordinate with multiple contractors during projects.
Recently, when looking for a way to outshine their competitors, they contacted MediaFast and explained their desire to develop a Video Marketing piece they could use to accompany their project proposals.
After collaboration, a large 9×12” Video Book with a 7” HD screen in one panel and a 1” well in the opposite panel was created. The purpose of the well was to neatly hold their project proposal, which in most cases would exceed 80 pages. Then the video narrated recipients through the proposal while also presenting a tutorial about the services and capabilities they offered. It also introduced their leadership team, project managers, and other key employees who would be involved if they won the job.
Within no time, they reported making it to “the top of the bid pile” on many occasions. They credited the Video Brochures for their success, and as they’ve continued using them, they’ve been awarded numerous multi-million-dollar projects. They also attribute winning their largest project ever of over $100 million to this new strategy.
Do Great Marketing With Video Books From MediaFast
The main reason for their success is that videos are more appealing to consumers. Also, decision-makers seek them out when trying to improve their lives and businesses, which means videos are often the best way to actually engage them.
So, why are ours the best? Because we only use brand new, Grade A components to ensure the best quality. Customer satisfaction is our highest priority, and we consistently give our clients the greatest value for the marketing dollars they spend.
Also, we send FREE samples of Video Books, Video Mailers, and Video Boxes to prospects who request them. Why? Because we want our potential customers to experience the superior quality that our products deliver. Then, when they’re comparing ours to our competitors, it becomes easy for them to understand the price difference between high quality and low quality versions isn’t always significant. However, what usually results is a significant difference in customer satisfaction.
After reading this, if you’d like to purchase Video Books so your company can benefit from modern marketing at its best, or get a FREE Sample, contact us today.