A video brochure makes selling easier for several reasons. By combining print and video, which happen to be the most effective ways to drive sales, increase brand awareness, and realize high conversion rates, video brochures present the familiar (print) with the cutting-edge (video).
A video brochure is a selling powerhouse
A video brochure is packaged in a similar way to a traditional printed brochure. It has plenty of space for logos, QR codes, images, and other company branding. There is also room for printed text to share testimonials, awards, or other advertising content.
However, when opened, instead of only showing more printed text and/or images, viewers are shown an LCD screen where a video comes to life. To a recipient, it feels like they are practically holding a TV commercial in their hands. The impact of such state-of-the-art technology in a hand held device is captivating. Information presented in video is easier to digest than reading oodles of text, and usually much more entertaining.
By using a modern sales tool to both captivate and entertain a potential customer, combined with the fact that humans remember substantially more of what they see and hear in videos as compared to motionless words and images, the result is a selling powerhouse.
A video brochure is more than a dynamic sales tool
Video brochures can be handed to targeted recipients, sent by mail, displayed at trade shows, shared in meetings, and left with representatives to give to decision makers who may be interested in buying whatever is being sold.
Based on the success enjoyed by companies around the world, here are the top 10 ways to use video brochures:
- Sharing Testimonials
- Staying Modern
For many purposes, companies often let their video be the star. And, as an added benefit, instead of being limited to only one presentation at a time, video brochures make it possible for presentations to be given simultaneously almost anytime in any setting.
Sharing a video brochure is a great sales technique
Videos are versatile and dynamic, and they can definitely speed up a sales process. Regardless of what is being sold, videos are often the next best thing to a first hand experience. They can save time, help alleviate inconveniences, and sometimes even make sales themselves.
Consumers are attracted to videos and reportedly believe companies who use videos to deliver their messages know better how to connect with them.
For salespeople, having a state-of-the-art sales tool to share can often help them feel more confident and relaxed. Video brochures usually make it possible for them to talk less and listen more, which potential buyers appreciate. Also, videos engage more senses in viewers and allow products and services to be sold without salespeople having be involved throughout the entire process.
A MediaFast video brochure is a wise investment
Companies around the world are finding that video brochures create the best ROI, and they attribute that to several reasons.
For the money, a customized MediaFast video brochure is often more cost effective to produce and distribute than other popular forms of advertising and sales tools.
To learn more about how a video brochure can make selling easier for your company, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.