Many of our clients have experienced great success with a video brochure, and Cornerstone OnDemand is one of them.
They have worked with hundreds of organizations around the world to help them recruit, engage, train and manage their personnel in ways to help them feel empowered. For their clients, their software impacts every aspect of their employee’s experiences by helping them learn how to make their best work even better. As a result, they have better employees and a better company overall.
The Cornerstone OnDemand video brochure success story
To gain new clients, the marketing strategy previously used by Cornerstone OnDemand focused on using appointment setters. They would mail printed materials to targeted prospects and then follow up with phone calls in an effort to set appointments so their salespeople could demonstrate their software and explain the benefits of using it.
Recently, they split tested their marketing strategy to see if mailing MediaFast video brochures would produce better results than their traditional strategy.
Here is their written testimonial from Kizaan Knapp, Marketing Strategist:
“We used the Mediafast Video Brochures to target our C-suite customers and it worked! The finished product looked fantastic and we received really good feedback from our prospects on how the mailer stood out. The MF team was one of the best vendors I’ve worked with – quick to respond, always had an answer to my questions and kept me in the loop during the printing/assembly process. They went above and beyond what was expected from a vendor. I would recommend MediaFast to anyone wanting to stand out from the crowd when trying to reach prospects.”
He went on to say the video brochures worked much better than their traditional strategy, and the results weren’t even close. With the video brochures, they received a much higher response rate from prospects and their appointment setters were able to set up many more appointments for their salespeople.
What a video brochure can do for your company
Video brochures have become a staple in marketing for many companies over the past few years. They generate outstanding ROI, and they’re exceptionally dynamic.
Of the many ways video brochures can be used, companies have effectively used them for sales, exposure, raising awareness, sharing testimonials, fundraising, training, motivating, recruiting, teaching, and branding.
One of the greatest benefits companies say they enjoy from using video brochures is they save thousands of dollars on travel expenses because they can be mailed. When used this way, we call them Video Mailers. This strategy is highly effective, and the following are some of its benefits:
- The presentation is much more classy for a recipient.
- Your video brochure does not arrive in branded packaging from another company like Fed Ex, UPS, or the USPS.
- Your company brand is the focus of the entire package.
- For the recipient, the experience feels a lot like receiving a gift.
- There is often an increase in perceived value for companies who use video mailers.
- There is room for product samples to be included if the package is designed for it.
- Our clients who have used video mailers report a higher open and response rate from prospects.
In addition to these benefits, we offer a complete mailing solution to help clients take advantage of this strategy.
Your company’s success story could be next
Over the past several years, we’ve enjoyed hearing great success stories about video brochures from our clients. They’ve benefited from utilizing the power of videos for many different purposes in their companies, and they love how video brochures seem to give them an advantage over their competitors.
If given the chance, we’d love to help your company benefit from video brochures as well.
To learn more about what a video brochure or our other marketing products can do for your company, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
