Amy Hafen began working at MediaFast in 1999 and purchased the company from Bart Howell in 2013. Knowing she would keep it forward-thinking, customer-focused and results-oriented, there wasn’t anyone better to take it over in his opinion.
In the following Q&A conversation, Amy shares nuggets about MediaFast and her life. While it was enlightening to learn reasons why the company has been so successful, getting to know her was fun.
After taking over from Bart, who is still her dear friend, Amy and her leadership team have turned MediaFast into a global network.
All the while, they’ve maintained its core values, which are a culture of kindness and caring where clients, co-workers, and suppliers are all valued, prioritized, and given the time and attention they need to receive the best MediaFast can give them.
Those values along with a consultant-style, white-glove approach have helped our video marketing products produce great results around the world.
In a nutshell, we care more about our client’s success than making money, and our top-rated products along with innovative ideas go hand-in-hand with our dedication to creating marketing success.
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We design, produce, and reinvent solutions to help our clients capitalize on tangible media technology—the best video marketing strategy in modern times.
In the early 1990’s, it was Audio and Video Cassettes. In the late 1990’s and early 2000’s, it was CDs, DVDs, and BluRays. Now, it’s Video Brochures, Video Mailers and Video Boxes that produce the best ROI.
And talk about ROE—return on experience—our products give our clients the impact they’ve always wanted to make on their target audiences. WOW FACTORS are off the charts, and sales rates tend to skyrocket.
At MediaFast, we’ve spent decades helping our clients communicate their marketing messages successfully. Now that video marketing is the #1 strategy available, we’re the leader in our industry for cutting-edge tangible media.
Our passion for producing innovative and creative communication tools is fueled by an extensive understanding of manufacturing processes.
With our manufacturers around the globe, we manage raw material waste, increase manufacturing productivity and implement “out of the box” concepts so our clients can maximize their budgets while enjoying impressive results.
Three key elements of our success:
To be the best for our clients, we’ll continue to use a consultant-style approach.
Believing in collaboration is a key to success. Knowing that, we strive to learn as much as possible about our clients and their goals because when armed with knowledge, we are better able to design, produce, and reinvent solutions that will help them enjoy incredible success.
For instance, we’ve had clients experience as high as 66% response rates to their Video Brochures, Video Mailers and Video Boxes. We’ve also had one enjoy a 70% increase in sales soon after their Video Brochures were distributed. Likewise, our clients tell us follow-up after these products are distributed is super easy because they’re ideal door-openers.
However, had we not learned exactly the message they wanted to present and who they wanted to present it to—their target audience—extraordinary results like those would not have been possible.
SALES / PROJECT MANAGER
Warehouse & Logistics Manager