Video Mailers produce amazing results in marketing, and now you can add a pocket to them. How’s that for a brilliant idea?
Honestly, while it was genius for someone to think of combining videos with print marketing to make Video Brochures, now this is taking it even one step further…
Add A Pocket To Say and Show More
If you’re a marketer who’s up to speed on what’s modern, you’re probably familiar with Video Brochure Mailers. But, in case you’re not, here’s a brief description of what they are.
An HD Video Brochure is a full color printed card with an embedded LCD screen like in your cell phone. Think of a standard printed brochure you might pick up at an automobile dealership that features a vehicle and its features with pictures and text. BUT… this now removes the need for a picture and text because it plays a video about the vehicle. No need to read! Simply watch, learn, and make an informed decision.
Also, in case you’re wondering how they’re made, they’re made from electronic components, hand assembled and attached to high-grade printed paper, which is then folded into a brochure.
And, the difference between Video Brochures and Video Mailers is simply that Video Mailers are mailed to targeted prospects while Video Brochures are typically hand-delivered.
So, what makes them so successful? Truthfully, ROI with them is excellent, and marketers who use them typically love the design process. With that said, it’s the video content that makes them so effective. And now, with the addition of a pocket, samples and literature can be included so they’ll say and show even more.
Video Highlighting Snap Creative Marketing’s Video Mailer
Recently, the marketing team at Snap Creative Marketing decided to add Video Mailers to their marketing repertoire. They’re a full service marketing agency dedicated to helping companies grow their businesses. Located in New Jersey, they’re experts in everything from direct mail campaigns, digital media, multicultural marketing, and much more.
However, rather than going with a common version of these highly productive Video Marketing Products, they wanted to include some of their sample print materials along with literature about the services they offer. So, when they asked if we could add a pocket for that purpose, we made it happen.
Here’s a short video modeling how it turned out.
Do Video Mailers Work?
The short answer to this question is yes, they really do. In fact, we have customers who report as high as a 66% increase in response rate after they’re distributed when compared to other marketing tactics they’ve tried.
We also have some who report as high as a 70% increase in closed business after using them. In other words, ROI with Video Mailers is outstanding, and they easily blow away traditional marketing strategies.
But rather than have you just believe what I’ve written, here are a few testimonials from our customers. You can also find them on our Leave A Review page.
Debra H. — “MediaFast helped my company produce an amazing video brochure that we use to connect with hard-to-reach decision makers. The package lands on their desk and when the customer opens it, the WOW factor takes over. The fact that a video starts to play as soon as they open the brochure is impressive and captures the attention of the recipient. We’ve already placed a second order!”
Scott H. — “Killer product. There’s many options out there and I think you get what you pay for. I was able to get all the fine details dialed in from frame rate to design parameters exactly how we wanted them. Our video mailers have been a home run with everyone who sees them. Smooth process from start to finish. Highly recommend.”
Why Video Mailers Work So Well
Since videos are highly effective in marketing, the greatest benefit Video Mailers produce is that they get the right people to watch them. For reference, according to Review 42, 65% of executives visit a company’s website and 39% actually call them after watching a video about something they offer. These amazing marketing products simply put them directly into their hands.
In addition, decision-makers search for videos to learn about ways to improve their companies and their own lives. Plus, companies who use videos to show consumers what they provide are considered more appealing than their competitors. As a result, they tend to be more popular.
And finally, another benefit Video Mailers provide is that they rarely ever get screened out by gate-keepers. Then, after watching them, decision-makers usually can’t resist showing them to others who influence their decisions. If you think about it, what other marketing products do that?
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.