If you spend money on marketing, it’s safe to say you’d prefer to have analytics for various products and strategies, right? And that’s understandable. With them, you can make better decisions.
Having said that, if you’re wondering if data can be tracked in video marketing products for the purpose of creating analytics, the answer is yes, it can.
Their open rates can be tracked. So can how often their videos get watched and whether or not they get played all the way through, and for how long. Geo positioning—times and dates of where they go—can be tracked as well.
On the surface, that sounds pretty cool, doesn’t it? After all, analytics are insightful in marketing, no doubt.
How Data Is Collected In Video Marketing Products
At MediaFast, we’ve been in business for over 30 years. We’ve also offered video brochures, video mailers and video boxes for over a decade, which is about how long they’ve existed.
Nevertheless, the concept of “smart video brochures” or “connected video cards” capable of delivering analytics is not new.
The question is: At what cost? And I’m not referring to finances.
To answer that rhetorical question, here’s how the process works.
- To track the performance of video brochures, video mailers, or video boxes, there has to be a SIM card inside them.
- The SIM card tells the server when a recipient opens a unit, when they close it, where it is, and when it moves from one location to another.
- Recipients have to be notified that they’re being tracked.
- The best way to do that is with a sticker that tells them what will happen when they peel it off and open the units.
- Without the notification, tracking for the purpose of collecting data is not legal.
Think about all of that for a moment.
Video Explanation for Analytics With Video Marketing Products
To give an explanation about analytics for video marketing products, here’s a short video featuring Bill Diaz, VP of MediaFast. It also includes our opinion and insights about them.
The Process of Collecting Data
As Bill explained, what tends to happen as soon as the notification is read is that feelings change. Recipients often go from feeling intrigued and excited about the video brochure, video mailer, or video box they’ve received to feeling concerned and even annoyed.
It’s like their privacy is being violated, and who wants that?
With that said, we often get asked if we can track our video marketing products after they’ve been distributed. The answer is yes, we could manufacture them with the electronic components to do so. But will we? No, and here’s why.
We believe that preserving the ROE—return on experience—and the brands of our clients are way too valuable to risk being associated with violating people’s privacy.
Also, in an age when most people are concerned about their privacy being violated, knowing there’s another way to relinquish it sounds totally unappealing.
And to clarify even further, it’s one thing for Apple or Roku to notify consumers that they’re tracking what they watch, when they watch, etc. It’s something entirely different to track a video brochure, video mailer, or video box while recipients move around with it.
Essentially, why sour the experience?
Examples of Video Brochures, Video Mailers, and Video Boxes
In case you aren’t familiar with them, here’s a short clip highlighting several video marketing products we’ve created for clients.
Preserving The Excitement of Video Marketing Products
All things considered, video brochures, video mailers, and video boxes are outstanding marketing products. The response rates and ROI they produce are exceptional—far greater than pay-per-click, print marketing, social media, and email marketing—and that makes them totally worth the money it costs to use them.
At the same time, they’re not intended to be intrusive.
Instead, they require marketing teams and salespeople to do their jobs—answer response calls and follow-up with recipients who may be too busy to respond within a few days after receiving them.
There will be excitement. The ice will be broken toward building or strengthening relationships. Connections will be felt. Impressiveness and admiration will exist, and perceived value will be high. Then conversations usually go easier, and sales cycles tend to be shorter.
For instance, here’s a testimonial from Miranda Torrence, one of our clients: “Absolutely wonderful work by the MediaFast team! We sent these boxes as gifts to dignitaries around the world and the feedback has been wonderful! Thanks to Marc and the team!”
And another from Dana Glaze: “We love the quality of the work with MediaFast! Used the video mailer as part of an ABM campaign and it always gets great responses!”
Get Industry-Leading Video Marketing Products From MediaFast
Considering how many marketing messages consumers get targeted with daily, companies do themselves a huge favor by making theirs stand out. One of the most affordable ways to do so is with video marketing products like video brochures, video mailers, and video boxes.
Not only do they help ensure videos get watched by targeted prospects, but they also make salespeople better at their jobs. Plus, recipients don’t ignore them, and decision-makers usually can’t keep from sharing them with others who influence their decisions. What other marketing products do that?
So, why do we refer to ours as industry-leading? Because at MediaFast, we only use brand new, Grade A components to ensure the best quality. Customer satisfaction is our highest priority, and we don’t “nickel and dime” with our prices.
For instance, we don’t charge extra for buttons, and we load video content during production free of charge. And as an added bonus, we don’t lock the units so our clients can change their videos whenever they want. It’s a simple process, and another way we offer industry-leading customer service.
And finally, we include a one-year full warranty, and we offer complete design and distribution services if our clients want to capitalize on them.
To learn more about analytics for Video Marketing Products, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
