Whether Video Brochures are a better alternative to pay-per-click advertising is a question many business owners and marketers find themselves wondering. Granted, PPC has its advantages, but it also has its limitations and drawbacks, right?
Or, if you’re interested in Video Brochures and just want to know how they perform compared to PPC, thanks for finding this post.
Here we’ll explain in video and in text why we believe Video Brochures—and Video Marketing Products like Video Mailers and Video Boxes—are more productive and cost-effective.
What Are Video Brochures?
Without assuming you already know what Video Brochures are, below is a short clip showing several we’ve created for clients. It also includes some Video Boxes, which produce similarly high ROI.
But first, in a nutshell, Video Brochures are tangible marketing media that help companies stand out from competitors. They grab the attention of targeted prospects, and recipients typically enjoy receiving them—unlike most other sales and marketing media.
And as for results, we’ve known them to produce as high as 66% response rates for our clients. They’ve also produced as high as a 70% increase in sales, and most companies who use them only wish they would have started using them sooner.
Composed of a screen embedded into a classy custom print presentation, they’re unrivaled at getting targeted prospects to watch videos that are ideal for them.
For example, here’s a testimonial from a salesperson at Cornerstone OnDemand.
“I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!”
Why Video Brochures Create Advantages In Marketing
In this day and age, people love videos. They explain things well—usually much quicker and more thoroughly than written text or motionless images—and most people appreciate that they’re engaging and take less effort to watch.
Why is that though? From what we know, essentially it’s because of the following reasons:
- Videos allow people along with products, services and opportunities to be explained in more relatable circumstances.
- Consumers tend to believe more of what they see and hear for themselves, and sound and motion help.
- Images combined with sound and motion show and tell more in less time.
- Videos feel more appealing.
- Videos tend to feel more trustworthy.
- People along with products, services and opportunities marketed in videos often create relatability and mental connections.
- They also sometimes benefit from escalated perceived value.
- Antiquated marketing strategies like postcards, flyers and pamphlets tend to get ignored and/or thrown away quickly.
With that said, sometimes the biggest challenge with using marketing videos is getting the right people to watch them.
Seriously, do you sometimes find yourself thinking If only members of my target audience would watch my videos, they’d probably want to buy what I sell? Or something along those lines…
Fortunately, Video Brochures easily overcome that challenge.
They definitely don’t get ignored. Metaphorically, they’re like hand-held TV commercials. They’re also far more convenient for decision-makers to share with others who influence their decisions, and follow-up after they’ve been distributed tends to be super easy.
Likewise, unlike when someone clicks on a pay-per-click ad, follow-up conversations actually take place and the status of prospective clients can be updated. Then more money isn’t wasted pursuing them, etc.
All of these are reasons why we believe they’re a better alternative to pay-per-click.
How Video Brochures Outperform Pay-Per-Click
In the following video, Bill Diaz—VP of Sales for MediaFast—explains how Video Brochures outperform other marketing strategies.
Important: While he starts off addressing ways companies use Video Brochures, he’ll quickly get into why they’re so much more effective than other strategies marketers and salespeople typically use.
Drawbacks of Using Pay-Per-Click Advertising
If you work in marketing, you know that PPC can be valuable. At the same time, you also know it can be expensive and frustrating.
For instance, while some companies have landed their biggest clients using pay-per-click advertising, others have wasted thousands of dollars using it without ever getting a chance to talk to the people who clicked on their ads.
Sometimes their ads even get clicked on by people who have no intention of ever buying what they’re trying to learn more about. Frustrating, right? Then there’s no follow-up… Or the lead isn’t qualified, yada yada yada…
Anyway, here are some drawbacks to using pay-per-click advertising:
- Paid ads can be costly, especially if you’re in a competitive market. For example, some legal and medical keywords cost hundreds of dollars.
- When the ads get clicked, regardless of whether it’s by a qualified prospect or not, the money is spent.
- PPC often creates high spend amounts—hundreds and/or thousands per month—before conversions happen.
- Campaigns need to be constantly monitored and adjusted to be effective.
- Many consumers find paid ads to be disruptive and annoying.
- PPC ads are sometimes viewed as spam, and therefore consumers feel like brands who use them are untrustworthy.
- Many consumers who click on internet ads are totally unaware that they cost the companies money who run them each time they’re clicked.
- PPC ads often bring in poor leads, spam and scams.
- Pay-per-click is naturally ever-changing, which means a lot of money gets spent riding the highs and lows.
Effectively, pay-per-click advertising is like trying to use the right lure when you’re fishing. Use the right one, and maybe you’ll catch some fish. Use the wrong one, and your already slim chances go down even more.
How To Capture The Attention of Top Executives
In the following video, Amy Hafen, owner of MediaFast, and Bill Diaz, VP of Sales, explain how Video Brochures capture the attention of top executives.
They also explain how much they cost compared to other marketing strategies, and how to get the biggest ROI for your marketing money.
How Much Video Brochures Cost & More About Them
The wealth of information about Video Brochures in this following video is immense. I’ve shared it before, but in it Amy Hafen does such a fantastic job of explaining so much about what prospective users want to know that it’s just too hard not to include it in this post.
Once again, here’s Amy Hafen…
Get Top-Notch Video Brochures From MediaFast
At MediaFast, everything we sell is made with only brand new, Grade-A components to ensure the best quality. That makes them extremely reliable, and we include a one-year full warranty as well.
Also, to better serve our clients, we don’t lock video content on the units during the manufacturing process. While our competitors charge for this, we don’t because we believe our customers shouldn’t be restricted from doing whatever they want after they purchase the products.
Plus, we don’t want them to have to buy new ones just to upgrade their content in what is truly a simple process.
After reading this, if you’d like to purchase Video Brochures because they’re a better alternative to pay-per-click, or to get a FREE SAMPLE, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.