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This is a MediaFast video brochure and video mailer for Fidler's Elbow.

Are Video Brochures Modern Marketing’s Best Strategy?

What is modern marketing’s best strategy?

Thinking about that, it has been said that to be great at marketing, it’s necessary to master the topic, the message, and the delivery. That depends on what you’re selling of course. And who you’re selling it to, right?

I mean, if you’re selling lower ticket items or real estate even though we do have some realtors who do extremely well with video brochures, then these marketing dynamos might not be the best choice. However, if you’re selling legal services, higher priced dental procedures, or medical devices, then video brochures are a no-brainer in our opinions.

That said, to be named modern marketing’s best strategy is a broad statement filled with variables. And this isn’t an awards show. Instead, it’s more of a way to point out why video brochures seem to accomplish the three necessities pointed out in the first sentence of this blog. And to repeat, those are that it’s necessary to master the topic, the message, and the delivery in marketing.

Turn Videos Into Sales and Money

The following video explains why we believe video brochures, also known as video mailers, are modern marketing’s best strategy. Whether you’re selling products, services, or opportunities—or even asking for donations or recruiting—video brochures work exceedingly well.

For instance, before the video, here’s a testimonial from Abby Albers, one of our many happy clients.

To introduce our company as we expand into new markets, we have distributed the amazing video brochures created by MediaFast to hundreds of medical professionals across the US. These video brochures have led to meaningful leads and helped us establish lasting relationships with offices that might not have worked with us otherwise.”

Now here’s Bill Diaz, VP of Sales at MediaFast.

Describing Modern Marketing’s Best Strategy

The late Steve Jobs emphasized that the delivery is always the crux of a message. It can’t just be any story about a product, service, or opportunity. Rather, it has to be a story that connects best with a target audience’s dreams, visions, and values. And even if they aren’t exactly clear about what they want, it still needs to connect with them.

Considering that, here’s what video brochures are:

  • By delivering a powerful combination of audio, video and print in a hand-held piece, video brochures engage targeted prospects in ways traditional marketing strategies simply cannot.
  • Each unit has an LCD screen embedded into a custom-printed paper wrap.
  • They can be customized in a variety of sizes, from small business cards to large portfolio books and even video boxes.
  • They’re available in both soft and hardcover varieties.
  • Their purpose is to get influential videos watched by targeted prospects.
  • They can be hand-delivered or mailed, and even hard-to-reach decision-makers find them too interesting to ignore.
  • Feedback from our clients indicates that targeted prospects respond to them more often than not.
  • We’ve known them to produce response rates as high as 66%.
  • Also according to feedback from our clients, ROI with them is outstanding—typically much better than any other marketing strategy they’ve tried.

Thinking about Steve Jobs’ emphasis on delivery and knowing that videos are outstanding storytellers, isn’t it easy to understand why video brochures are so effective?

If not, maybe the following video testimonial will help.

Video Testimonial About Video Brochures

The following two minute video testimonial is from Dewey Denning, founder and owner of Nuvia Dental Implant Center.

Marketing Strategy That Produces Excellent Results

Video brochures have proven to be powerful marketing tools because they leverage the appealing nature of videos.

To keep this brief, here are ten reasons why video brochures produce excellent results:

  1. Captivating visuals – Videos are inherently engaging. When one starts playing in a video brochure, a viewer’s attention is immediately captured.
  2. Personalization – Video brochures can be customized for different targeted prospects, meaning they can have different videos in each unit.
  3. Enhanced storytelling – Stories are ideal for arousing emotions and making connections. And the next best thing to hearing a story in person is hearing one in a video.
  4. Product demonstrations – Instead of describing how a product or service works with motionless content, companies can show and tell about them being used in actual circumstances with images in motion, which are considerably more interesting.
  5. Call to action – Instead of letting excitement from emotions wear off, a call to action has proven to be most effective when given immediately after a sales pitch, just like video brochures can deliver.
  6. Versatility – The versatility of video brochures is directly correlated to the versatility of videos. In other words, any message that can be presented in video can be presented in a video brochure.
  7. Retention – According to HuffPost, research confirms that people retain information better when they’re exposed to it in video rather than motionless, soundless content.
  8. Differentiation – When pitted against traditional print marketing, video brochures are easily more intriguing.
  9. Memorability – Brands make themselves more memorable when using cutting-edge digital marketing products like video brochures to engage their target audience.
  10. Brand perception – When a brand’s perception is modern, innovative, and tech savvy, consumers tend to be drawn to it.

Considering those points, we believe video brochures actually are modern marketing’s best strategy.

Highlighting Video Brochures

In case you aren’t familiar with video brochures, here are several we’ve created for clients.

Video Brochures Are Modern Marketing’s Best Strategy

By offering a powerful and effective tool for engaging modern consumers, we believe video brochures are modern marketing’s best strategy.

Their ability to captivate recipients through visual engagement, capitalize on the power of video, and provide a tangible and personalized experience makes them extremely effective.

Also, by helping companies stand out from competitors, they enable them to present their messages in a way that makes the presentation a difference-maker. What results is extraordinary results, and amazing ROI according to feedback we’ve received.

After reading this, if you’d like to use modern marketing’s best strategy, or to get a FREE Sample, contact us today.

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