After changing their marketing strategy, Grossman Law discovered Video Mailers are highly effective at selling legal services. Not only did they help them capitalize on the power of videos, but the accident victims they targeted appreciated their new-age communication. Also, because of their success, they were able to retire their older marketing methods and benefit from using a strategy that produces a much higher return on investment. Kudos to them for making the change.
Video Marketing Makes The Sale Of Legal Services Easier
While the Coronavirus has changed the way law firms operate, it has also changed the way modern consumers purchase legal services. Video communication is now more common in the absence of in-person meetings, and from what it seems, this will continue somewhat even as the world opens back up.
With that said, as a consumer, I can honestly say that I’d rather watch a video to learn about something I’m considering purchasing than read a traditional brochure or pamphlet about it. Why? Because videos feel more appealing. They allow for more information to be said and shown in a short period of time, and they feel more trustworthy. I also appreciate the connection they create between presenters and viewers since it helps the decision-making process feel easier.
Be that as it may, it’s easy to understand how videos help law firms sell their services. For instance, most accident victims feel stressed with the sudden interruption and new responsibilities that accidents add to their lives. They also usually need someone with knowledge and experience to help them. More often than not, they turn to people who understand what they’re going through and communicate with them in a way they understand without it feeling like work. Videos accomplish that, and when they’re sent directly to the attention of targeted prospects in Video Marketing Products like Video Mailers, they’re even more appreciated.
Video Mailer In Action
In case you aren’t familiar with them, here is a video of a Video Mailer in action. Notice how its package is customized for the advertiser. Instead of showing branding from the USPS, UPS, or FedEx, it’s all about them. Also, notice how the charging cord gets included. It basically makes a Video Brochure as easy to recharge as a cell phone. Plus, the video content is easy to change, meaning they’re reusable. To learn more about this simple process, click this link: How To Change Video Content
Case Study: Grossman Law and Video Mailers
Located in Dallas, Texas, Grossman Law is more than just a personal injury law firm. While their wrongful death attorneys have won thousands of cases for their clients, they also believe their responsibility goes far beyond getting them a big check. On top of that, they understand that they’re usually meeting people soon after the worst thing that’s probably ever happened to them has happened. Because of it, they want more than just an attorney. They want someone who will listen attentively. Treat them with empathy and respect. And guide them toward a successful resolution of their legal dilemma.
Regarding how they obtain clients, when the traditional marketing materials they were using became less effective, their decision-makers decided they wanted a more modern approach — one that included videos, and one that was highly likely to draw a response more effectively than emails. Fortunately, they chose a direct mail piece from MediaFast and the results were even better than they expected.
Effectively, their hard cover Video Mailer built trust and rapport with the personal injury victims they targeted. The 5” HD/IPS screen and interior pocket that included additional literature communicated with them in an appealing manner, and the video testimonials from victims expressing their gratitude and satisfaction for having chosen to be represented by Grossman Law contributed to an increase in sales as well.
Needless to say, after experiencing those results, Grossman Law made Video Mailers from MediaFast a permanent part of their marketing campaigns.
Why Video Mailers Succeed At Selling Legal Services
Videos have increasingly helped companies sell products, services, and opportunities for many years now. Here is a brief list of reasons why:
- People don’t read as much anymore.
- Videos make consuming information feel less like work than reading or listening.
- By combining images with sound and motion, videos can say and show a lot of information quickly.
- People remember more of what they see and hear than only what they see or only what they hear.
- Videos stir emotions, which helps them make a stronger impact.
- By increasing the mental connection viewers feel toward presenters, videos effectively shorten sales cycles.
- Companies have an easier time maintaining control over how their messages get presented in videos.
- Videos are easy for decision-makers to share with others who influence their decisions.
- Consumers are 73% more likely to make a purchase after watching a video about something they’re already considering buying.
With that said, videos sometimes do their best work when companies mail them in Video Mailers to prospects who are hard to reach. Basically, they’re impossible to ignore. They also have a very high open-and-response rate, and since many companies rely on revenue from sales to stay in business, that’s how they are the key to their success.
For those considering using them, companies can request FREE samples of Video Brochures, Video Mailers and Video Boxes from us. “We believe our competitors can’t produce what we produce for the same great prices we sell our products,” says Bill Diaz, Vice President of MediaFast. “And since our prospects don’t know that, we need to show them.”
Why Free Samples Are Available
In general, it’s easier for consumers to make purchasing decisions after they touch and feel something they’re considering buying. While online reviews and testimonials do help, there’s nothing like experiencing something first-hand to get a feel for its quality and performance.
Likewise, even though we have to pay for it, the idea of giving away our products for free doesn’t feel daunting at all. We know how they compare to our competition. Also, it’s common for us to get responses like “As soon as I compared your samples to others I had received, the MediaFast samples were better — and the others weren’t even close.”
Furthermore, we encourage our customers to give out free samples for the following reasons:
- To introduce products to new audiences unfamiliar with their brand.
- As a way to foster relationships and inspire loyalty with their existing customers.
- To expand the knowledge that their most-likely-customers have of the products they offer.
- As a way to encourage repeat business and increase sales of their products.
- To strengthen their brand’s presence in the marketplace or leading up to an event.
Basically, when a company believes in the quality of the products they sell, giving away FREE Samples is usually a profitable strategy. It’s one we believe in, and it has paid off well for us.
3 Videos Of Our Products In Action
For anyone unfamiliar with Video Brochures, Video Mailers and Video Boxes, here are videos of them in action.
Why You Should Request Free Samples From MediaFast
At MediaFast, we understand that consumers go through a decision-making process after realizing they have a need, desire, or problem they’d like to solve. Then they start seeking information about a potential solution. As they go through potential solutions, a huge amount of information influences their final choice. For instance, price, availability, and personal preferences can all play a role.
For prospects considering buying from us, here are reasons why we believe we’re their best option:
- We only use brand new, Grade A components to ensure the best quality and reliability.
- We do not lock video content, which means companies can change videos without having to purchase new units.
- The minimum order of units from us is one.
- We provide a full warranty, and it isn’t a limited warranty.
- Our philosophy is to not “bait and switch” or “nickel and dime” with our prices. While variables exist, not all of them add costs.
- We work with our customers to determine what variables they want and then help them receive the final product they had in mind.
- We have many design templates, but none are considered standard. In fact, custom pieces are more dynamic and popular, and we encourage customization.
- Units can have up to 14 buttons. The most common are Play/Pause, Fast Forward, Rewind, Volume Up, Volume Down, Video (multiple videos can be included), Skip Forward 15 Seconds, Skip Back 15 Seconds.
- By choosing to buy from us, companies get an innovator and leader in the industry with over 150 years of combined experience within our leadership team.
- We know exactly when to cut corners to save time and money without compromising quality and when not to cut corners at all.
While other reasons could be listed, these are some that set us apart from our competitors. By the same token, getting a FREE Sample to experience first-hand what we offer is probably the best way to go.
Why Video Brochures, Mailers and Boxes Are Highly Profitable
To influence the purchasing decisions of decision-makers, sometimes companies need to engage them in extraordinary ways. Otherwise, they either ignore them or buy from their competitors. Fortunately, our Video Brochures, Video Mailers and Video Sample and Gift Boxes work extremely well for this purpose. Also, according to feedback, return on investment with them is outstanding.
One of the greatest reasons for their effectiveness is that for viewers, they’re like holding a TV commercial in their hands — only far less expensive. On top of that, they combine images with sound and motion to communicate more information in less time. Calls-to-action in them tend to draw a greater response because of the motivation viewers feel after watching them. Plus, they allow products and services to be seen being used in their actual circumstances, which increases trust. And if that isn’t enough, they heighten perceived value and create strong mental connections between presenters and viewers.
If you’d like to learn more about the Video Marketing Products we sell, or to request FREE Samples, contact us today.
For companies looking for a special way to recognize sales reps, donors and suppliers, Video Brochures are superb. Some of our greatest success stories come from companies who use them for this purpose. Not only do they leave recipients feeling appreciated and grateful, but it also feels extraordinary since this strategy is something they would never expect.
The Importance Of Recognition
To most people, the benefits of being recognized for their contributions and value are familiar. For instance, when we feel valued, we’re more engaged, motivated, and likely to go the extra mile for a specific purpose. Unfortunately, despite knowing the impact it can have on a company’s success, some organizations still completely fail to recognize their sales reps, donors and suppliers.
Interestingly, companies with formal recognition programs have 31% less voluntary turnover than companies who don’t. They’re also twelve times more likely to have strong business outcomes. Furthermore, being recognized for value is a fundamental human need. When we feel recognized for our contributions, we tend to be more connected and loyal to our work, our team, and our organization as a whole.
Likewise, here are some major benefits of recognition:
- Team members see that they’re valued
- They feel a heightened sense of security
- They’re inspired to be more productive and engaged
- They feel greater satisfaction and enjoyment for work and service
- There is an improved team culture
- Top talent gets retained
- Higher moral exists within an organization
- There is higher loyalty from employees, independent contractors and suppliers
- Innovative thinking is more likely to be embraced
- Companies benefit from less stress and absenteeism
And if those benefits aren’t enough, there is great value in working with happy people. Happy people tend to feel like friends when they’re working, and it might be impossible to put a dollar value on that.
Video Brochure In Action
In case you aren’t familiar with them, here is a short video of a Video Brochure in action:
Success Story Of A Video Brochure Used For Recognition
Personalized videos that show gratitude and recognition are fantastic to receive. While the personalization is impactful, so is knowing that someone put in the time and effort to make one for you. Then, when it’s delivered in a cutting-edge product like a Video Brochure, it feels much more special than just an attachment in an email. It actually feels like an award… an honor… and something to remember forever.
For example, St. Jude Hospital was looking for a meaningful way to express gratitude to donors in the absence of their traditional year-end gala due to COVID-19. After collaborating with MediaFast, a beautiful hardcover Video Brochure was produced that featured personalized videos illustrating the impact donors made to them while also expressing gratitude for their support. After the units were distributed, they were deemed so successful that St. Jude Hospital has chosen to use this strategy regularly for other fundraising and recognition campaigns.
With that said, Video Brochures for recognition can be displayed similarly to paper awards in picture frames. However, they look nicer and are much more expressive and eloquent. Seriously, look at a certificate of recognition on a wall. Then imagine if it included all the same print but played a video when it was opened — one that gives praise and expresses gratitude to the person who received it. See the difference? We’ve definitely seen how companies benefit from this as well.
Because they’re excellent in marketing, Video Boxes boost sales in many different industries. The video content is what makes the greatest difference. However, the gifts and samples that get included contribute to their effectiveness as well. Then, when the entire package is received, it’s as good as chocolate and peanut butter. Or chocolate and strawberries. Or chocolate and nuts… You get the point (if you like chocolate).
When Video Boxes Produced Great Results
At MediaFast, we’ve been very fortunate to work with some amazingly successful companies. We’ve also been very fortunate to work with some who were struggling only to see them get beyond their struggles when they used our Video Marketing Products. Some enjoyed success when launching new products or services. Others enjoyed success when selling the same products or services they’d been selling only to find that the new strategy improved their results.
With that said, here are examples of companies in various industries that might help you decide if Video Boxes are right for your company. To see their names, please visit our Case Studies page.
One client who has enjoyed great success with us is a marketing agency who wanted to create a “splash” when announcing the release of a new brand of liquor by one of their clients. Their Video Box featured a video of their client announcing his new product along with branded SWAG inside. It also included a bottle of the new liquor, which was surrounded by branded glasses and a beautiful classic car replica. After they were sent out, the campaign was deemed a hit and the marketing agency plans to use Video Boxes again for future product announcements.
Network Marketing Company
Another is a network marketing company who wanted to do something extraordinary when delivering special awards to their Executive ranking distributors. To accomplish this, they settled on a Video Box with a gift inside and a unique video montage highlighting each individual distributor’s achievements. When the boxes were received, they were shared all over social media with lots of excitement. The recipients also displayed them prominently in their homes. Multiple reorders have followed, and our client has continued to use this recognition strategy ever since.
Software Sales Company
Another is a company who turned to us when their traditional sales tactics were no longer meeting their expectations. They included a pair of high end socks inside their Video Boxes along with a personalized video message and a business card from one of their sales reps. Then FedEx was used to deliver them to key executives. Because the campaign worked so well, they had to stagger the delivery times farther apart. Otherwise, their sales team couldn’t meet the demands for all of the requests they received for meetings.
Movie Production Company
Another is one of the bigger movie production companies in the United States. When they first contacted us, they wanted to heighten the “buzz” around a new feature film they were about to release. In collaboration with them, we created a Video Box that they also put promotional items inside. The success it produced was so great that they’ve continued using this strategy several more times for other feature films.
Another is a company who works in the makeup industry. To enhance the presentation of a new makeup line they were introducing, they worked with us to create a state-of-the-art Video Box. Then they had them delivered to A-list celebrities and influencers. According to their feedback, the recipients “went crazy”. Influencers even created “unboxing” videos showing how impressive they were, and several of the videos went viral on social media!
Promotional Video Showing Video Boxes In Action
In case you aren’t familiar with them, here is a video showing Video Boxes in action:
Why Video Boxes Boost Sales
While we can’t promise results like those above, we do have many clients who have been just as fortunate. To explain why, here are 20 Reasons Why Video Boxes Boost Sales:
- Video Boxes engage all of the same senses as TV commercials, but they cost much less.
- Videos being included makes samples and gifts more impressive.
- Because presentation makes a huge difference, Video Boxes are huge difference-makers.
- Analytics indicate recipients rarely throw them away.
- Analytics indicate recipients usually can’t resist showing them to others who influence their decisions.
- They magnify the impact of receiving gifts.
- Recollection skyrockets in humans when there is a combination of sound and motion with images like in videos.
- Reorder rates are extremely high, which means companies who use them love their return on investment.
- They’re custom-designed, so users can present their messages exactly how they want.
- Their video content is easy to change, making them reusable.
- They plug in to recharge just like cell phones.
- They don’t require downloads or an internet connection.
- Our customers report as high as a 90% open and response rate.
- They win “The Battle For Attention” on the desks of decision-makers.
- They’re much more impressive than other forms of advertising and marketing.
- They’re excellent ice-breakers when engaging new prospects.
- They make follow-up easier, which is often a key to success in sales.
- Companies who use them benefit from an increase in perceived value.
- They make the entire sales process less intimidating for salespeople.
- A Video Box allows companies to engage their prospects without one of their representatives having to be present. That means they can reach more decision-makers in less time while also showing off their products.
In the digital age we live in, it’s no surprise that Video Brochures are extremely effective at selling medical devices. That’s what Renuvion Cosmetic Technology discovered as well.
For their brilliant decision to use them, they were rewarded for how they intrigue prospects, are impossible to ignore, and shorten sales cycles. They also benefited from how they grab attention, increase the perceived value of products and services, and how recipients don’t view them as throw-away marketing pieces. As the following case study will show, Renuvion’s decision to use them paid off tremendously.
Case Study – Renuvion Cosmetic Technology
Renuvion Cosmetic Technology is a revolutionary procedure that tightens and rejuvenates loose skin without the need for invasive surgery. It doesn’t require extended downtime. And there is little to no scarring.
In a field that is constantly evolving, finding an effective and minimally-invasive cosmetic treatment for skin laxity can sometimes prove to be challenging — that is until now. With Renuvion’s new medical device, surgeons can tighten skin to the highest degree with tiny incisions, which makes recovery time shorter and reduces scarring significantly.
With all of that said, you would think dermatologists would have been lining up to offer it to their patients. However, without the right marketing strategy to promote it, Renuvion was forced to change their tactics.
Their dilemma: Their salespeople were having a difficult time getting meetings with dermatologists to sell their new skincare device. Despite it being cutting-edge, the traditional print materials they had been dropping off simply weren’t drawing much response. Even companies they had sold to in the past weren’t returning their phone calls.
Their strategy to overcome their dilemma: After partnering with MediaFast, a Video Brochure was produced with print and video content about the new device to present to dermatologists. Then, 2,000 units were purchased and salespeople hand delivered them to receptionists. During the drop offs, they simply asked them to watch the video content and then share the Video Brochures with the doctors when they were available.
Their results: After dropping them off, the salespeople said they began receiving callbacks for more information “before we even got back to our office.” Needless to say, they were thrilled with their results and Video Brochures have been a regular part of their marketing ever since.
Selling Medical Devices Is A Highly Competitive Field
Because of the lucrative income it offers, the field of medical device sales is highly competitive. For instance, in 2018 the average total compensation for salespeople in the profession was $152,250. Even for professionals with less than 2 years of experience, the average compensation was $97,267! That’s two to three times more than what most people make on average per year.
As an example, one section of the industry that is booming is cosmetic surgery. Out of all the things people pay top dollar for, body enhancement is one of them. For instance, liposuction to remove fat is in high demand. So is microblading on eyebrows. Dermatologists also make great money removing unattractive features from people’s skin. Nevertheless, doctors need the devices necessary to perform those procedures. Since they’re not cheap, it’s easy to see why there is so much money in the industry.
With that said, it’s no surprise there is a ton of competition between companies. Because of it, companies like Renuvion have to outsmart their competitors while giving their salespeople advantages, which is exactly what they did when they chose to use Video Brochures to engage prospective clients.
Why Video Brochures Are Great At Selling Medical Devices
One trait that makes Video Brochures highly effective in sales is they combine the power of videos with the best of print advertising. What that means is for companies who want to stick with their print messages but include videos along with them, they’re ideal.
Also, by combining the power of tangibility with the value of novelty, they’re simply too interesting for recipients to ignore. Even the busiest of executives find them difficult to set aside.
What’s more is that many consumers still love to touch and feel attractive marketing materials. While they may skim instead of read every word, being attractive and tangible increases the number of times they receive attention. Then, when video content is included, it simply heightens their appeal.
So, what makes Video Brochures so effective? It’s mostly because they can do several things that written text and motionless images cannot. For example, by combining real people with sound and motion, videos help viewers feel a genuine connection to presenters. They also make demonstrations easier to trust, and they can say and show more information in less time. Plus, they feel like they take less effort to consume.
Just like they do for many other purposes, Video Brochures perform amazingly well for recruiting and staffing. This case study from Cornerstone OnDemand shows that. It also explains how they used them and what their strategy has been ever since.
Case Study From Cornerstone OnDemand
Their dilemma: After years of success with emails, letters, messages and in-person visits, their salespeople were having a hard time getting meetings with many of their top prospects. “It was almost like the well had run dry,” said one of them.
Their strategy to overcome their dilemma: After various considerations, they purchased 50 Hardcover Video Brochures with Custom Mailer Boxes from MediaFast. Then they had their salespeople either drop them off or mail them to their top prospects to distribute them.
Their results: Within no time, responses began coming in. For customers who didn’t respond within a week or so, they followed up with them only to find that many were planning to respond but just hadn’t gotten around to it yet. Because of this, they ordered 150 more, and after experiencing similar results, they made Video Brochures and Custom Mailer Boxes a key part of their annual marketing strategy.
A Highlight: Alyssia, one of their sales reps, reported, “I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video mailer and he all of the sudden called me to set up an appointment! ☺ yay!”
Their testimonial: “We used the MediaFast Video Brochures to target our C-suite customers and it worked! The finished product looked fantastic and we received really good feedback from our prospects on how the mailer stood out. The MF team was one of the best vendors I’ve worked with – quick to respond, always had an answer to my questions and kept me in the loop during the printing/assembly process. They went above and beyond what was expected from a vendor. I would recommend MediaFast to anyone wanting to stand out from the crowd when trying to reach prospects.”
Why Video Brochures Are Excellent For Recruiting And Staffing
First and foremost, during the eight years or so we’ve been selling them, we’ve learned that return on investment with Video Brochures is outstanding. For instance, the cost is usually between $25 and $65 per unit. Since one sale usually recoups that cost, it makes it easy to see how they’ve become so popular.
So, what makes Video Brochures so effective? One of the primary reasons is because they leave recipients feeling impressed. They also increase the perceived value of products, services and opportunities while using the power of videos to explain them. Because of it, open and response rates with them are extremely high.
Also, in this day and age, video content is king. Consumers appreciate it. Executives seek it out, and most people find it easier to trust. With that said, providing companies with an attention-grabbing way to get their videos directly into the hands of their most-likely-customers makes Video Brochures ideal for recruiting and staffing as well as sales and marketing.
And last but not least, they’re easy for decision-makers to share with others who influence their decisions. Then every decision-maker gets to hear the same information first-hand. For people who work in sales, that can be a real game-changer.
10 Reasons Why Buying From MediaFast Is The Right Choice
To explain more, here are ten reasons why you should buy Video Brochures from us.
- We only use brand new, Grade A components to ensure the best quality and performance.
- We provide a full warranty.
- The minimum order with us is one, which means for companies who want a prototype to test before placing a bigger order, we’ll make it.
- We do not lock video content, which means our customers can change it whenever they want without having to purchase new units.
- We do not “nickel and dime” with our prices. For example, we don’t have surcharges or set-up fees. Nor do we charge extra for standard size screens, memory, or batteries. Even loading videos is included in the prices we disclose.
- Rather than up-sale, we help our customers choose what variables are best for them without pushing them to overspend.
- While customization is encouraged, we have design templates to make it easier. We also offer guidance or a full design service for customers who want it.
- Multiple videos can be included in Video Brochures purchased from us.
- Units can have up to 14 buttons for controls. The most common are Play/Pause, Fast Forward, Rewind, Volume Up, Volume Down, Skip Forward 15 Seconds, and Skip Back 15 Seconds.
- We know when to cut corners to save time and money and when not to so quality isn’t compromised.
- Bonus: We offer FREE recycling. When anyone has Video Marketing Products they’ll no longer use, if they send them to us, we’ll make sure they don’t wind up in a landfill.
After reading this, if you’d like to purchase Video Brochures so your company can benefit from how well they work for recruiting and staffing, or to get a FREE SAMPLE, contact us today.
If your company submits bids and proposals to get jobs, you understand the value of standing out from competitors. Fortunately, now there’s an affordable, highly effective way to do it, and it’s with Video Brochures. Here’s why: Videos are particularly appealing to decision-makers. When combined with pamphlets, binders or folders, they make presentations far more effective. Sometimes they’re even more effective than in-person presentations.
The Importance Of Bids And Proposals
Bid managers commonly face multiple challenges. In most cases, companies have a team composed of a document manager, a bid writer and at least one bid manager. Together they are responsible for evaluating and choosing material, determining the solution that will be pitched, and composing the proposal documents. Then, the bid manager normally takes over and it’s up to them to submit it in a way that gives it the best chance to be chosen as the winning bid.
For companies like Hutton Construction, how effectively their team performs those tasks is critical for their success. Not only is the bid process the key to how they generate revenue, but their calculations also have to be accurate so they don’t overspend and/or lose profits. The following case study shows how their team instantly made themselves better at the presentation part of it.
Case Study From Hutton Construction
Their dilemma: They were struggling to outshine competitors when submitting bids and proposals for large commercial projects. Determined to change that, they set out to find a way to create an advantage.
Their strategy: After learning about the effectiveness of Video Marketing Products, they contacted MediaFast and explained their need for a video marketing piece that would accompany their bids and proposals. They wanted it to be branded for their company and not to be perceived as a gift. They also wanted it to present a video while holding their printed project bid.
After collaboration, a large 9 x 12” Video Brochure with a 7” HD screen in one panel and a 1” well in the opposite panel was created. The purpose of the well was to neatly hold their project bid, which in most cases would exceed 80 pages. Then the video would take the prospects through the proposal while also presenting a tutorial about their services and capabilities. In addition, they would use it to introduce their leadership team, project managers, and other key employees who would be involved in the jobs should they be awarded them. Then they ordered 300 and began including them with all of their proposals.
The results: Within no time, they reported making it to “the top of the bid pile” on many occasions. They credited their success to the impressiveness of the Video Brochures, high level branding, and use of modern technology – all of which helped them outshine their competitors. As they’ve continued using them, they’ve been awarded numerous multi-million-dollar projects, and they attribute being awarded their largest project of over $100 million to this new strategy.
Videos Are More Influential Than Emails And Printed Materials
Videos can do several things that written media and motionless images cannot. For instance, they use real people with sound and motion to create genuine connections. Most people find them easier to continue paying attention to. They also establish trust quicker since people find it easier to believe what they see and hear more than what they only read or only hear. Plus, they have the ability to present more information in less time.
Another advantage is that they’re better at telling stories. Most people in sales are familiar with the phrase “Facts tell and stories sell.” By bringing products, services, and opportunities to life, they’re better able to show the benefits of using them, which often creates more sales. It’s also one of the reasons why return on investment with them is outstanding.
With that said, to make their greatest impact, videos have to be watched by the right people. Fortunately, Video Brochures are intended to be given to targeted prospects, which makes them ideal for that purpose.
Video Brochures Produce Excellent Return On Investment
Video Brochures combine the power of videos with the best of print advertising to make a powerful marketing package. They also combine the power of tangibility with the value of novelty. All the while, they’re less expensive than many people think. Click this link to learn more: Pricing Info
Another advantage they provide is that people still love to touch and feel attractive marketing materials. They may not read every bit of text included on them because most people are skimmers, but attractiveness and novelty help them draw attention. Then, when videos are included, they become even more difficult to set aside or ignore.
Good things are happening in marketing, and Video Mailers produce extremely well because of it. How? Because target audiences are receptive to new ideas, especially ones with videos, and they appreciate marketing content that includes them.
Also, if you decide to use them, we’ll make it easy. Our staff will do the work for you, meaning we’ll design them. Manufacture them. Load them with video content. Distribute them. And let you know when it’s done. Then all you’ll need to do is the follow-up and enjoy the sales that come in one by one.
Doing Follow-Up After Sending Video Mailers Is Key
If you’re in sales, using Video Mailers to engage your target audience is an excellent strategy. A well-planned, short video will make an interesting, credible introduction that will intrigue your prospects. Then your product demonstration or marketing message will resonate better in their minds, and you’ll be doing better marketing because of it.
Furthermore, Video Mailers win the battle for attention when competing against other marketing media. For instance, they substantially outperform traditional flyers and printed brochures because of their novelty, and they can say and show more information in less time because of their video content. Also, recipients usually can’t resist showing them to others, which makes them more influential. And they keep them instead of throwing them away, which really isn’t the case with most other marketing materials.
With all of that said, it’s rare when someone makes a purchase after the first sales pitch. That’s why follow-up is so important, and a key to success.
Video Marketing Products Convert Leads Into Paying Customers
As you might already know, Video Brochures are extremely popular. Nevertheless, companies have discovered they can profit just as much or more by sending them in the mail as Video Mailers instead of passing them around or dropping them off for targeted prospects.
Basically, they feel like gifts begging to be opened. The impressive, HD quality video and sound with which they deliver messages is unique and unforgettable. And, because of how impressive they are, doors that normally wouldn’t be opened tend to get opened almost immediately. Then face-to-face meetings occur, and from what we’ve seen, leads get converted into paying customers fairly quickly.
For companies interested in upselling home services, Video Brochures work extremely well. How? Because they combine the best of print advertising with the power of videos to form one of the greatest sales tools ever. Then, while technicians are analyzing problems, they give home owners something to watch that sells the products and services they sell in a way that’s more appealing to most consumers.
On top of that, there’s a reason why consumers are 73% more likely to make a purchase after watching videos about something they are considering buying. It’s because they escalate feelings of trust, awareness, and understanding. They also say and show a lot of information in a short period of time. And, they create mental connections that feel friendly faster. As a result, sales pitches in them are more impactful, and the mental connections that are created prompt consumers to make purchases sooner rather than later, and with more confidence.
Why Video Brochures Are Ideal For Upselling Home Services
Over the past six years or so, Video Brochures have been highly effective in sales and marketing. In fact, we’ve had many customers report as much as a 60% to 70% increase in response rates when compared to other strategies they’ve used.
With that said, here are ways they provide significant advantages in the home services industry:
- They impress and educate prospects while technicians diagnose problems.
- Videos are much more appealing than reading or looking at traditional sales and marketing tools.
- Sharing Videos Brochures allows technicians to focus more on repairs and customer service than sales.
- They allow companies to better control how their sales and marketing messages get presented.
- Videos influence prospective buyers to make purchases more effectively than most other sales strategies.
- Videos make sales cycles shorter.
- Video Brochures are easy for decision-makers to share with others who influence their decisions.
- By combining images with sound and motion, videos present a lot of information in a short amount of time.
- Multiple videos can be included in Video Brochures, which means companies can cover multiple topics in the same marketing piece.
- Video Brochures can be re-used with different video content. To learn more, click this link: How To Change Content On A Video Brochure
With these advantages, it’s easy to see how Video Brochures provide a great way for home service companies to upsell their services. Technicians appreciate their help, and home owners enjoy watching them.
Why Video Brochures Are So Effective In Sales
In case you haven’t experienced a Video Brochure, visualize holding a traditional printed brochure in your hands. Then, when you open it, instead of seeing motionless text and images, a state of the art LCD screen starts playing a video. It makes sales and marketing messages more enjoyable, and as a result, makes a greater impact.
Also, companies who use them absolutely love them because they impress practically everyone. Whether used for sales, advertising, branding, product launches, training, education, proposals, or any other business purposes, they perform extremely well. They’re also less expensive than many people think.
For store owners who use them, making a Point of Purchase Display perform better will result in more revenue. They’re highly effective already. However, the addition of videos has made them even more effective because they practically act like salespeople. How? Because the video content educates shoppers, who according to hubspot.com are more likely to buy products or services after watching videos about them.
Videos Will Help A Point Of Purchase Display Perform Better
In marketing, videos are highly effective. Consumers appreciate them, and decision-makers seek them out when trying to improve their companies and their lives.
Also, ever since engineers added videos to different types of marketing media, most of them perform better. With regards to POP Displays, not only do videos add energy in stores, but the information they present feels more trustworthy since it usually comes from manufacturers. As a result, consumers feel like they can trust the information more than what they hear from salespeople who may or may not have used a particular product themselves.
Furthermore, during most shopping trips, consumers tend to hurry along and pick out the same items they’ve been buying for quite some time. Meanwhile, research has shown that attractive Point of Purchase Displays sometimes prompt them to stay in stores longer and make more purchases. Also, they increase impulse purchases, which benefit store owners and manufacturers as well.
Moreover, when store owners are trying to help brands promote new products, POP Displays provide an excellent way to get them noticed. Simply by being there, they prompt shoppers to evaluate products in comparison to what they’ve normally been buying. Then they get the chance to determine which is a better option, and go from there.
Get A Cutting-Edge Point Of Purchase Display From MediaFast
In the digital world we live in, videos help all sorts of marketing media perform better. In POP Displays, they have the ability to grab the attention of shoppers and motivate them to make additional purchases. They also liven up the ambiance in stores, and get shoppers to try new products.
With that said, at MediaFast, we completely understand how a well designed Point of Purchase Display with video content will boost sales. Not only will it help products and services stand out, but it will also increase revenue for manufacturers and retail store owners as well.