Good things are happening in marketing, and Video Mailers produce extremely well because of it. How? Because target audiences are receptive to new ideas, especially ones with videos, and they appreciate marketing content that includes them.
Also, if you decide to use them, we’ll make it easy. Our staff will do the work for you, meaning we’ll design them. Manufacture them. Load them with video content. Distribute them. And let you know when it’s done. Then all you’ll need to do is the follow-up and enjoy the sales that come in one by one.
Doing Follow-Up After Sending Video Mailers Is Key
If you’re in sales, using Video Mailers to engage your target audience is an excellent strategy. A well-planned, short video will make an interesting, credible introduction that will intrigue your prospects. Then your product demonstration or marketing message will resonate better in their minds, and you’ll be doing better marketing because of it.
Furthermore, Video Mailers win the battle for attention when competing against other marketing media. For instance, they substantially outperform traditional flyers and printed brochures because of their novelty, and they can say and show more information in less time because of their video content. Also, recipients usually can’t resist showing them to others, which makes them more influential. And they keep them instead of throwing them away, which really isn’t the case with most other marketing materials.
With all of that said, it’s rare when someone makes a purchase after the first sales pitch. That’s why follow-up is so important, and a key to success.
Video Marketing Products Convert Leads Into Paying Customers
As you might already know, Video Brochures are extremely popular. Nevertheless, companies have discovered they can profit just as much or more by sending them in the mail as Video Mailers instead of passing them around or dropping them off for targeted prospects.
Basically, they feel like gifts begging to be opened. The impressive, HD quality video and sound with which they deliver messages is unique and unforgettable. And, because of how impressive they are, doors that normally wouldn’t be opened tend to get opened almost immediately. Then face-to-face meetings occur, and from what we’ve seen, leads get converted into paying customers fairly quickly.
For companies interested in upselling home services, Video Brochures work extremely well. How? Because they combine the best of print advertising with the power of videos to form one of the greatest sales tools ever. Then, while technicians are analyzing problems, they give home owners something to watch that sells the products and services they sell in a way that’s more appealing to most consumers.
On top of that, there’s a reason why consumers are 73% more likely to make a purchase after watching videos about something they are considering buying. It’s because they escalate feelings of trust, awareness, and understanding. They also say and show a lot of information in a short period of time. And, they create mental connections that feel friendly faster. As a result, sales pitches in them are more impactful, and the mental connections that are created prompt consumers to make purchases sooner rather than later, and with more confidence.
Why Video Brochures Are Ideal For Upselling Home Services
Over the past six years or so, Video Brochures have been highly effective in sales and marketing. In fact, we’ve had many customers report as much as a 60% to 70% increase in response rates when compared to other strategies they’ve used.
With that said, here are ways they provide significant advantages in the home services industry:
- They impress and educate prospects while technicians diagnose problems.
- Videos are much more appealing than reading or looking at traditional sales and marketing tools.
- Sharing Videos Brochures allows technicians to focus more on repairs and customer service than sales.
- They allow companies to better control how their sales and marketing messages get presented.
- Videos influence prospective buyers to make purchases more effectively than most other sales strategies.
- Videos make sales cycles shorter.
- Video Brochures are easy for decision-makers to share with others who influence their decisions.
- By combining images with sound and motion, videos present a lot of information in a short amount of time.
- Multiple videos can be included in Video Brochures, which means companies can cover multiple topics in the same marketing piece.
- Video Brochures can be re-used with different video content. To learn more, click this link: How To Change Content On A Video Brochure
With these advantages, it’s easy to see how Video Brochures provide a great way for home service companies to upsell their services. Technicians appreciate their help, and home owners enjoy watching them.
Why Video Brochures Are So Effective In Sales
In case you haven’t experienced a Video Brochure, visualize holding a traditional printed brochure in your hands. Then, when you open it, instead of seeing motionless text and images, a state of the art LCD screen starts playing a video. It makes sales and marketing messages more enjoyable, and as a result, makes a greater impact.
Also, companies who use them absolutely love them because they impress practically everyone. Whether used for sales, advertising, branding, product launches, training, education, proposals, or any other business purposes, they perform extremely well. They’re also less expensive than many people think.
For store owners who use them, making a Point of Purchase Display perform better will result in more revenue. They’re highly effective already. However, the addition of videos has made them even more effective because they practically act like salespeople. How? Because the video content educates shoppers, who according to hubspot.com are more likely to buy products or services after watching videos about them.
Videos Will Help A Point Of Purchase Display Perform Better
In marketing, videos are highly effective. Consumers appreciate them, and decision-makers seek them out when trying to improve their companies and their lives.
Also, ever since engineers added videos to different types of marketing media, most of them perform better. With regards to POP Displays, not only do videos add energy in stores, but the information they present feels more trustworthy since it usually comes from manufacturers. As a result, consumers feel like they can trust the information more than what they hear from salespeople who may or may not have used a particular product themselves.
Furthermore, during most shopping trips, consumers tend to hurry along and pick out the same items they’ve been buying for quite some time. Meanwhile, research has shown that attractive Point of Purchase Displays sometimes prompt them to stay in stores longer and make more purchases. Also, they increase impulse purchases, which benefit store owners and manufacturers as well.
Moreover, when store owners are trying to help brands promote new products, POP Displays provide an excellent way to get them noticed. Simply by being there, they prompt shoppers to evaluate products in comparison to what they’ve normally been buying. Then they get the chance to determine which is a better option, and go from there.
Get A Cutting-Edge Point Of Purchase Display From MediaFast
In the digital world we live in, videos help all sorts of marketing media perform better. In POP Displays, they have the ability to grab the attention of shoppers and motivate them to make additional purchases. They also liven up the ambiance in stores, and get shoppers to try new products.
With that said, at MediaFast, we completely understand how a well designed Point of Purchase Display with video content will boost sales. Not only will it help products and services stand out, but it will also increase revenue for manufacturers and retail store owners as well.
Humor is often good, but there are times when it could hurt your video marketing success. To be the most effective, marketing videos should primarily focus on how they’ll make viewers feel.
Why Humor Could Hurt Your Video Marketing Success
Effectively, the goal of marketing is to increase brand recognition and generate revenue for companies. It isn’t just to entertain viewers. Nor is it to confuse or offend. When those things happen without consumers understanding the marketing purpose of a video, it usually ends up being totally ineffective.
Also, when videos are entertaining but fail to make their marketing messages completely clear, it’s common for viewers to miss out on understanding their intended message. Even if they get a lot of views, they often fail to convert viewers into paying customers.
Just as importantly, it helps to remember that people have different feelings and opinions about things. Sometimes what is funny to some isn’t funny to others. Instead, they might feel offended or turned off. Without knowing a person’s true character, it’s hard to know how they truly feel, especially about controversial subjects. Also, we never know when something that seems completely innocent might stir up bad memories or cause negative feelings. And, it’s important for people to take others seriously in business. With that in mind, taking risks with humor in marketing usually isn’t worth it.
And finally, even though sometimes it’s easy to make people laugh, it’s often more challenging to make them trust something or someone. For example, if an intro is silly, it also needs to give viewers enough value and education to stick around and watch the rest. Then, if they feel educated and like they can trust whoever is presenting, there will be a better chance of motivating them to visit a website, accept an offer, or sign up for an event.
Get Excellent Video Marketing Products From MediaFast
At MediaFast, we’ve seen how Video Marketing Products like Video Brochures and Point of Purchase Displays with videos produce excellent results. Video Mailers and Video Boxes used for samples and gifts do as well.
The biggest reason for their success is that messages presented in videos are more appealing to consumers. Decision-makers also seek them out. Knowing that, videos are often the best way to actually engage them.
Furthermore, by including videos in their presentations, companies benefit from making themselves come across as more modern and classy. Their prospects usually appreciate receiving new-age marketing products, and they rarely ever set them aside or throw them away like most other marketing media. Instead, they show them to others who influence their decisions, and then sales cycles become shorter and more sales get made.
As a way to greatly improve your networking, a Video Business Card will make it happen. There aren’t many better ways to “wow” other professionals or consumers, and it’ll make you practically unforgettable.
Video Business Cards Are Excellent For Marketing
Companies who are really good at marketing tend to do well financially. So do professionals who are really good at networking. With that said, any advantage that can be gained by using marketing and sales media is a welcomed asset. In this case, a Video Business Card is exactly it.
In a nutshell, they’re great for breaking the ice when meeting new people. They also make a much better impression than traditional business cards. And, they don’t get thrown away or stuck in a drawer and forgotten about quickly like most traditional marketing products either.
Instead, what they do well is make professionals and their companies more memorable. They also get shown off to others because of how novel and impressive they are. As a result, they accomplish the exact purpose of marketing, which is to increase brand recognition and generate revenue for individuals, companies, and organizations.
Video Business Cards Will Greatly Improve Your Networking
In the digital age we live in, people love videos. They’re more interesting and amusing. They also have the ability to say and show more information in less time. In addition, they’re more trustworthy than written material because people tend to believe more of what they see and hear than only what they read. And, they help consumers form mental connections with companies and the products, services, and opportunities they sell because the combination of images with sound and motion naturally causes that to occur in human minds.
To summarize, here is a brief list of advantages Video Business Cards produce:
- They’re novel, cutting-edge, and practically unforgettable.
- They make users more interesting than traditional business cards.
- They make introductions and networking feel easier and less intimidating.
- Video content helps them say and show a lot of info in a short period of time.
- They help professionals and their companies stand out from competitors.
- Video Business Cards rarely ever get discarded or forgotten about quickly.
- They receive more attention because recipients share them with others.
- They create an ideal reason for follow-up, which often leads to an increase in sales.
While there are other advantages to using them, this list covers the most common. They definitely help professionals feel more relaxed and confident in networking situations. And, they benefit from how much more memorable they become.
New age marketing products like Video Brochures and Video Mailers influence more than just recipients. They also significantly impact others who affect their decisions. How? Because recipients can’t resist showing them to co-workers and friends after they’ve watched them. And, they’re still novel, which increases their effectiveness.
How Video Marketing Products Differ From Other Marketing Media
What sets Video Marketing Products apart from traditional media is that they capitalize on the power of videos. As a result, they’re more interesting than business cards, flyers, pamphlets, and printed brochures. Because of it, they don’t get thrown away quickly like those usually do.
Also, with respect to videos, modern consumers often search for them when making purchasing decisions. They have the ability to show products and services being used in actual circumstances, which makes them more trustworthy. Plus, they feel like they take less effort to watch than reading. And, they have the ability to say and show more information in less time.
On top of that, as mentioned earlier, recipients usually can’t resist showing them to others who influence their decisions. While that rarely happens with traditional marketing media, Video Marketing Products are still unique and exciting, which helps them deliver marketing that makes a greater impact.
Video Marketing Products Influence More Than Just Recipients
In general, people care about what others think. Not always, but often, especially in business. Whether it’s because they want their approval or because they value their opinions, what other people think can make a major impact.
For instance, when a salesperson makes a sales pitch to a decision-maker, the decision-maker often needs the approval of another person or group before they can agree to a purchase. As a result, what tends to happen is they pass along the sales pitch in more of a second-hand manner. Unfortunately, that isn’t nearly as effective, and the other decision-makers often say “no” because of it.
However, when a Video Marketing Product is added to the scenario, instead of just leaving it up to the executive to make the sales pitch, the salesperson gives them an impressive, cutting-edge marketing piece to include in their second-hand presentation. Immediately, it adds perceived value and originality. The video content makes the presentation more first-hand, and the overall package is far more impressive and influential. Then, a follow-up opportunity usually arises, and the entire opportunity goes much better for the salesperson.
Video Brochures are ideal for college recruiting because they enable colleges to get their videos directly into the hands of prospective students. With so many choices, students need reasons to pick one school over others they may be considering. What cutting-edge Video Marketing Products like Video Brochures do is impress them much more than traditional ones. And, by using videos, they’re far more influential.
How Video Brochures Help Colleges Outshine Competitors
The competition for students at the college level is fierce. Why? Because there are so many more options now than there used to be for higher education. For instance, trade schools offer certifications that pay just as well as many four-year degrees. At the same time, students can get them in less time and for less money. Also, junior colleges sometimes offer more conveniences and less challenging school work. Plus, college credits from them usually count just as much towards four-year degrees as they would if the students actually got them from the universities themselves. Meanwhile, universities need their enrollments to remain high because that’s where a large portion of their revenue comes from, and they need it to sustain their levels of profitability.
With all of that said, one way many different types of businesses enjoy success in recruiting is by using Video Brochures. Here’s why they’re so effective:
- They’re extremely interesting and don’t get set aside or thrown away like many other marketing products.
- They succeed at getting prospects to watch marketing videos.
- They’re easy for recipients to share with others who influence their decisions.
- For the money, they’re more cost effective to make and distribute than most other forms of marketing.
- They make salespeople and recruiters better at their work.
- Videos in them can be re-watched countless numbers of times, which often makes them more influential.
- By using images with sound and motion, videos can present more information in less time than many other types of communication. To learn more, click this link: 8 Reasons Why Your Business Should Use Video Marketing
- They’re much less expensive than TV commercials.
- In many cases, they perform just as well as TV commercials.
- In general, consumers are 85% more likely to buy something they’re already considering after watching a video about it.
For these reasons, it’s easy to see why Video Brochures can make such a great impact in college recruiting.
Video Brochures Are Ideal For College Recruiting
Just like most modern consumers, students and their families enjoy Video Brochures. Recruiters appreciate their help. Colleges enjoy the improvements they make in their recruiting. And overall, they benefit all parties involved in the process.
I remember being recruited myself many years ago. While it was interesting to visit all of the colleges, I remember all of the brochures and pamphlets they gave me and thinking it felt like homework to read through them all. I didn’t really want to, but my dad insisted. Anyway, had one of them given me something as cool as a Video Brochure, I’m sure I would have been blown away. And, it probably would have made the idea of signing with them continually stick in my thoughts.
Likewise, in today’s digital world, companies who use videos and modern technology to present them give themselves a distinct advantage over others who don’t. People love videos, and it’s common for consumers to search for them while doing research while trying to make purchasing decisions. Companies who utilize videos simply make themselves more appealing and tend to be viewed as more consumer-friendly.
Samples used for marketing is a tactic that has worked well for centuries. The theory is simple. Give someone a little taste or feel for what they’ll be getting, and they’ll be more interested in buying.
In modern times, now that videos can be combined with them, they work even better. To be more specific, I’m referring to a Video Box. In case you aren’t familiar with them, here is a short video:
How A Video Box Makes Samples Used For Marketing More Effective
For consumers, videos are appealing, efficient, and entertaining. For companies, they provide an effective way to engage their target audience with something they enjoy. Plus, open and response rates with them are sky high, and the return on investment they produce tends to be high as well.
For example, we recently had a customer who sells operating systems use a Video Box as part of their marketing strategy. They included fancy socks in them and sent them to their top prospects. In addition to enjoying an immediate boost in sales, many of their customers told them it was the coolest marketing strategy they’d ever seen.
With respect to marketing videos, what makes them so effective is that they engage multiple senses in viewers. This makes them more entertaining and memorable. It also gives them the ability to say and show more in less time. What tends to result is more effective marketing, and usually an increase in perceived value and revenue.
Also, as a benefit to consumers, videos feel like they require less effort to watch than reading. They’re highly effective at stirring emotions, which often motivates even the laziest of consumers to respond, and companies who find ways to get their most-likely-customers to watch their videos usually enjoy success because of it. Combine that with the appeal of samples, and it’s easy to understand why Video Boxes make them even more effective than they’ve ever been before.
Video Marketing Products Produce Excellent Results
At MediaFast, we’ve seen how products like Video Brochures and Point of Purchase Displays with videos have produced excellent results in marketing. Video Mailers and Video Boxes used for samples and gifts have been equally as productive as well.
The biggest reason for their success is that messages presented in videos are more appealing to viewers. Furthermore, since videos are more interesting to decision-makers, they’re often the best way to actually get their attention.
With respect to samples, what a Video Box does is give companies a way to include videos in their presentations so they feel more modern and classy. Their prospects usually appreciate this novel concept, and they rarely ever set them aside or throw them away like most other marketing products. Instead, they usually show them to others who influence their decisions. On top of that, after they respond, sales cycles tend to become shorter and more sales tend to get made.
After reading this, if you’d like to purchase Video Boxes to distribute your samples used for marketing, or to get a FREE Sample, contact us today.
Video Brochures are the most effective sales tools, and they have been for several years now. Why? Because they’re far more interesting than practically all other media used for the same purpose. Targeted prospects actually pay attention to them. And, based on the return they produce, they’re a much better investment.
Why Video Brochures Are The Most Effective Sales Tools
In the digital age we live in, Video Brochures provide a highly effective way for companies to get their videos directly into the hands of their most-likely-customers. They’re practically impossible to ignore, and they’re not viewed as throw-away marketing pieces either. Instead, they’re viewed as cutting-edge pieces of technology that increase the perceived value of companies and the commodities they sell. Also, follow-up interactions go better after they’re received, and sales cycles tend to be shorter after they’re viewed.
In a nutshell, what makes them so effective is the inclusion of videos. Video content connects with consumers much better than written content. Also, decision-makers seek them out when shopping or doing research. And, studies show that consumers make purchases faster and with more confidence after watching them.
With that said, one of the greatest advantages Video Brochures produce is that recipients regularly share them with others who influence their decisions. This allows them to see companies representing themselves in more of a first-hand manner, which usually results in them giving positive feedback. Then, recipients respond more positively to salespeople who give them Video Brochures, and sales usually follow soon after.
Why Buying Video Brochures From Us Is The Right Choice
With over 150 years of combined experience in our leadership team, we’ve figured out how to do many things right through the years. Customer satisfaction is our highest priority. Also, customer service is one of the areas where we excel the most. Having said that, here is a brief list of why buying from us is the right choice.
- To ensure the best quality and reliability, we only use brand new, Grade A components.
- We don’t charge extra to load video content onto each unit.
- We don’t lock video content onto the units, which means users can change it whenever they want without having to purchase new ones. To see the simple process, click this link: How To Change Video Content
- We provide a full warranty.
- A minimum order with us is only one, meaning we basically don’t have a minimum.
- We do not “bait and switch” or “nickel and dime” with our prices. While variables exist, not all of them add costs.
- We help our customers choose the features they want without trying to up-sell them.
- While we do have design templates, none are considered standard. Instead, we encourage customization and are happy to help with whatever our customers decide.
- When companies buy from us, they get an innovator and leader in our industry with over 150 years of combined experience in our leadership team.
- We know exactly when to cut corners to save our customers time and money and when not to so quality isn’t compromised.
Point of Purchase Displays have been increasing sales in retail stores for decades now. One benefit is that they’re practically as effective as salespeople. Another is that they help products sell more often by attracting more attention to them. Another is that they make stores more interesting by giving shoppers more to look at.
With all of that said, videos being included in them have made them even more effective. Below are 10 reasons why.
10 Reasons Why POP Displays Increase Sales
For store owners and managers looking for ways to increase sales, here are ten reasons why Point of Purchase Displays may be the perfect solution.
- While online shopping has increased in popularity, consumer preference for in-store shopping has remained strong.
- By displaying promotional media exactly where consumers are ready to spend money, they actually spend more.
- Brands need to promote their products where consumers will pay attention so they can remain competitive.
- Videos being included in POP Displays simply makes them more interesting.
- Videos from manufacturers are more effective at explaining products than most salespeople.
- Retailers who have videos available in shopping areas give modern consumers the digital content they appreciate.
- POP Displays help products stand out from competitors.
- Consumers appreciate media that promotes special offers and events like seasonal sales.
- Feedback from our customers tells us that Point of Purchase Displays with videos produce excellent return on investment.
- Our customers tell us that the cost to have them is nothing compared to how much revenue they produce.
To learn more, click this link: How Point of Purchase Displays Make Retail Stores More Profitable.
Get Top-Notch Point Of Purchase Displays From MediaFast
In the digital world we live in, POP Displays that include videos are highly effective. They’re one of the very best ways to increase attention on products. And, they give first-hand information to shoppers straight from manufacturers. As a result, they make stores more shopper-friendly.
On top of that, at the most opportune moments, Point of Purchase Displays grab the attention of shoppers and motivate them to make purchases. It might be for something they were forgetting to buy. Or, it might be an impulse purchase. Regardless, both the consumer and the store owners benefit.
At MediaFast, we understand how a well designed, top-notch Point of Purchase Display will enhance a shopping experience for a consumer. We also understand the benefits they provide for store owners. To make ours the best, we only use brand new, Grade A components. We also provide a full warranty, and we load video content on them for free.