As you probably already know, target audiences appreciate videos. With that in mind, mailing videos in Video Brochures will increase your response rates. They’ll also boost sales.
If you’re a marketer looking to do your best work, these modern marketing pieces are effectively the way to go. Here’s why…
Why Mailing Videos Is Awesome Marketing
To explain why mailing videos in Video Brochures produces awesome marketing, here’s a testimonial from Debra Hill. It’s from October 31 of 2020, and these marketing powerhouses have only gotten more popular ever since.
“MediaFast helped my company produce an amazing video brochure that we use to connect with hard-to-reach decision makers. The package lands on their desk and when the customer opens it, the WOW factor takes over. The fact that a video starts to play as soon as they open the brochure is impressive and captures the attention of the recipient. We’ve already placed a second order!”
After reading that, do you find yourself wondering about the ROI they produce?
Well, to somewhat answer that, we’ve had clients report as high as a 66% increase in response rates compared to other marketing tactics they were using. We’ve also had one tell us they experienced a 70% increase in sales right after theirs were distributed.
For instance, here’s a testimonial from Jennifer Parks.
“We have worked with Sandie, Bill and the MediaFast team since the middle of 2017 when we first tested their video brochure mailer against our control creative for one of our long standing multi-channel direct mail campaigns. Their video brochure outperformed our (usual tactics) by 79.4%. The return on investment we’ve seen from partnering with MediaFast goes well beyond just numbers. Their team is professional, fantastic to work with and goes above and beyond when it comes to customer service and excellence in the unique products they create. We love working with MediaFast and look forward to many more years of working with them. They are truly seen as partners and we value the teamwork atmosphere that makes MediaFast the very best.”
LCD Video Brochure In Action
In case you aren’t familiar with Video Brochures, here’s a short video highlighting one we created for a client recently. It also came with a custom mailer box — making it a Video Mailer — since the client wanted to mail them to targeted prospects rather than hand-deliver them.
Why Receiving Your Videos Will Impact Your Target Audience
Ever heard the saying that an image is worth a thousand words? Well, for a video, you can multiply that by another thousand.
It’s why Video Brochures work so well. It’s also why many of our clients continue to use them as part of their regular marketing campaigns — the response rates to them are simply too good to miss out on.
In case you’re wondering why that is, here are the primary reasons.
First, videos provide a more enjoyable way for consumers to learn about products, services and opportunities.
Second, videos are more efficient than motionless content.
Third, Video Brochures are too interesting to set aside. Rarely ever do they get ignored. Nor do they get thrown away.
And finally, recipients tend to feel a strong desire to show them to others. As a result, they impact more people, which helps them produce better results, and sales cycles tend to be shorter because of it.
Honestly, traditional marketing tactics just aren’t received with the same interest.
Several Video Brochures In Action
Effectively, Video Brochures will get your voice in the room with decision-makers. They’ll also get your videos seen, heard and shared by those you want to see and hear them the most.
That said, the key to success with videos is getting the right people to watch them. Fortunately, Video Brochures like these excel at making that happen.
Great Value Comes From Getting Your Videos Watched
In today’s digital world, videos have basically become the most effective way to engage a target audience.
Here’s why:
- Most consumers prefer watching them over reading or looking at motionless content.
- Videos get more attention than most other forms of marketing communication.
- Videos increase trust because it’s easier to believe what we see and hear.
- Products, services and opportunities tend to be better understood when videos are used to explain them.
- Videos have the ability to be more efficient than written content.
- Sharing videos helps companies stand out from their competitors who don’t use them enough.
- Target audiences appreciate videos from companies they’re interested in doing business with.
- Consumers respond to videos significantly more often than traditional forms of marketing.
To capitalize on these benefits, as was stated previously, the key to success with videos is getting the right people to watch them. Fortunately, Video Brochures excel at making that happen.
Oh, and in case you’re wondering about sending them in emails, attracting attention to them via pay-per-click, or simply posting them on websites… Video Brochures blow all of those tactics away.
Get Industry-Leading Video Brochures From MediaFast
So, what makes ours industry-leading?
First and foremost, we only use brand new, Grade A components to make them. Not that we have anything against repurposing previously used parts. We just want ours to offer the best quality and be the most reliable.
With that said, we do have a process in place for recycling them.
On top of that, we confidently send out hundreds of free samples each month so qualified prospects can compare ours to others made by our competitors. From those, we constantly hear responses like this from Junmo Jeong:
“Our company ordered a video brochure from MediaFast. Before we decided to go with them, we requested a sample from more than 10 different video brochure companies. They were the only company that gave us a great quality sample with an affordable price. Other company’s video brochures were either too expensive or low quality. Print quality is super nice. Delivery date was normal compared to the other companies. And in the end, communication with the sales and production manager was very good. They answered my questions very fast. Thank you!”
In addition, we offer a full distribution service. To learn more, click Why We’ll Mail Your Video Brochures For You.
And finally, from what we know, we’re the only company in our industry to include a one-year full warranty.
After reading this, if you’d like to do awesome marketing by distributing your videos in Video Brochures, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
