We were concerned some of our donors would accuse us of spending too much on a fund-raising piece and thus depriving the rural Ghanaian students of the education resources they need. But just the opposite happened; we had many contributors (approximately 5%) ask us for more brochures so they could share our cause with friends, neighbors and associates to help us raise more funds.
We were amazed at how quickly after the mailing we received donations. We were surprised when the first donations arrived within a few days of the mailing. We’re not used to contributions coming in that fast.
We were also surprised that over 10% of those who hadn’t donated in the last 3 to 5 years sent contribution. These “revived” donations covered the cost of the entire campaign.
The Video Brochure isn’t discarded and it doesn’t end up on the bottom of some pile. The “pass-along” factor is as strong. Because the brochure can be viewed anytime and anywhere it facilitates repetitive viewings and opportunities to motivate more donations.
Many donors commented on how effective the video was in showing the results of EPI efforts. The testimonials and life changing stories by the children are emotionally powerful. The video is much more effective than words and pictures in conveying the message of the EPI mission and results.
As a technologically advanced communications tool we can’t imagine anything more effective than the Media Fast Video Brochure. Media Fast was right…it gets our donors attention, it engages them in our message and it motivates them to send in their contributions.
Thank you again, we’re looking forward to our next campaign!