Getting your messages in the room to pitch what you’re selling to your prospects can be a challenge, right? I mean, how often do they ignore your emails and phone calls? Frustrating, right?
So… Here’s a modern way that has been working phenomenally well for several years now — Video Marketing Products. You can see them in videos below in case you don’t know what they are. Plus, brief descriptions of the kind of results they produce.
Popular Video Marketing Product In Action
Here’s a video of one of the most popular Video Activated Marketing Products in action. It’s commonly referred to as a Video Brochure.
Reasons Why Video Marketing Products Work Extremely Well
I know at this point if I say “These are fantastic!”, it might be hard to believe since you’ve probably never reaped the rewards of their effectiveness. However, they truly are.
Basically, in addition to being fun to design, they’re also attention-grabbing, shareable, and highly effective at getting videos watched by targeted prospects. Plus, they make marketers look like geniuses, and ROI with them is outstanding.
With that said, here’s a brief list of reasons why.
- Video Brochures, Video Mailers, and Video Boxes open doors for salespeople more effectively than any other sales tools.
- Decision-makers find them practically impossible to ignore.
- They’re sticky, tangible media that prospects actually enjoy receiving.
- Videos are extremely appealing forms of communication.
- They get shared and responded to more often than other types of marketing.
- Some of our customers report as high as a 66% response rate.
- We’ve even had customers report as high as a 70% increase in sales after distributing them.
- Basically, they’re like TV commercials that prospects can hold in their hands.
Truthfully, with the ROI these produce, using them should be a no-brainer. And, with them in your marketing arsenal, your company will blow away the marketing done by your competitors!
Another Popular Video Marketing Product In Action
This one is called a Video Mailer. Oh, and in case you’re wondering, the only difference between Video Brochures and Video Mailers is that one is hand-delivered while the other is mailed in custom packaging that effectively produces even more marketing.
Video Marketing Media Will Get Your Messages In The Room With Prospects
In addition to handing them out at trade shows, conferences, retail events, and in-person office visits, Video Brochures are highly effective when mailed. If you’ve ever experienced one, you know what I mean.
For example, I remember the first time I held a Video Brochure. Just seeing it was impressive. I mean, with thick, glossy paper sitting next to other marketing materials… it outshined every one of them. It also made the company advertising in it look like a million bucks.
Then, when I opened it, I was captivated. Immediately, without me touching anything, a video started playing. I was blown away, and I remember thinking What a commercial! And I’m holding it in my hands!
Honestly, I’ll never forget that experience. As a marketer who has worked in business for most of my life, I can’t think of a better way to engage prospects than using these. Talk about a way to get your messages in the room with your most-likely-customers!
Video Brochures and Video Mailers In Action
Here’s a video showing many more of the products that are highlighted above.
Video Boxes Are Fantastic For Samples, Swag and Gifts
For marketers who like to send samples, swag and/or gifts, here’s a real game-changer. In fact, they’re so amazing that we’ve had customers show us videos made by their recipients who filmed their experience while opening them. Believe it or not, they actually went viral because of all the excitement. What other marketing products do that? None that I know of…
Anyway, they’re called Video Boxes, and when it comes to presentation — they’re amazing!
Why You Should Use Video Marketing Products
Video Marketing Products like the ones shown above tend to skyrocket sales. Why? Because they allow companies to target key individuals who have an influence over purchasing decisions rather than targeting the masses. Needless to say, this strategy has become one of the most impactful trends in marketing.
So, how is it accomplished? First of all, antiquated marketing media like pamphlets, flyers and traditional brochures unfortunately aren’t very appealing anymore. Instead, Video Marketing Products are more appealing, and sooo much more effective.
Next, it is accomplished by presenting cutting-edge media that recipients simply can’t resist sharing with others. For instance, based on feedback we’ve received from customers, we know these products get shown around offices more often than not — they’re just too interesting and novel for recipients to keep to themselves. Then they make more of an influence, and the response rates and increase in sales show it.
And finally, video content is like a magic ingredient, and with its power, it makes an amazing impact. It’s simply more interesting than printed text and motionless images. It’s also more trustworthy, efficient, and engaging. For example, 73% of consumers are more likely to make a purchase after watching a video about something they’re already thinking about buying. Wouldn’t you love to capitalize on that?
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.