When making a video for a video marketing product, it’s best to have an effective strategy in place before getting started. There are definitely some best practices to follow, and they can have a major impact on how productive the video becomes.
For example, while the video content that is planned might be interesting to some, unless it clearly shows the target audience what they’ll gain by using the product or service highlighted in the video, the chances of it producing many sales are slim.
An Effective Strategy To Make The Best Video
By focusing on the following guidelines, producers can give themselves a great chance to make a video that will produce excellent ROI.
- Remain focused on how the product or service will help the target audience: Before making a purchase, most people are more interested in how something will affect them more than anything else. When videos and sales pitches remain focused on that, consumers are more interested in listening. On the other hand, especially because people are busy, they’ll lose interest quickly unless they can see how the product or service will help alleviate their problems or improve their circumstances.
- Be careful with humor and silliness: While jokes are funny and you may have some good ones, people everywhere are sensitive to many different things. Also, silliness can be a complete turn off to a fair number of people. If your video does a good job of showing viewers how your product or service can help improve their lives, there is no need to risk turning people off. Instead, showing personality and remaining interesting while making sure not to offend or distract anyone from the main focus can help a presentation produce much better results.
- Always keep the target audience in mind: In most cases, “everyone” is not a target audience. Videos intended for sales and marketing perform much better when producers consider the age, gender, background, and interests of the target audience and then produce content specifically directed at them. If the main message isn’t clear or specific enough for a product or service’s most likely customers, the message runs the risk of not being impactful enough on anyone.
- Have a strategy to arouse emotions: Videos have the ability to say a lot in a short period of time. Be sure to use images with sound, motion, non-verbal communication, and background music if appropriate to help an emotional connection materialize with the audience. One of the main reasons people love videos is because of the emotions they arouse, and that is what often gets viewers to respond to calls-to-action or make purchases after watching them.
- If your concept is difficult to explain or understand, use animation: Animation has the ability to bend the laws of nature. Because of that, it can explain practically any concept or idea that might be too difficult to explain with words or real life images.
Get The Best Video Marketing Products From MediaFast
After our customers tell us they’ve decided to use one of our video marketing products, we strongly encourage them to have an effective strategy in place for their video before production begins. Essentially, doing so will give the video marketing product a better chance to produce the results they’re hoping for, and it will help the entire process feel much better for them.
With over 150 years of combined experience, our team has a great understanding of what works and what doesn’t work in marketing. We also understand how important it is for companies to spend the money they allocate for marketing wisely. To help make that happen, we’re definitely a great company to choose for sales tools, marketing products, and advice.
In addition to our experience, we only use brand new, Grade A components to ensure the best quality in all of our products. Customer service is our highest priority, and we remain focused on keeping our prices affordable and continuing to be leaders in our industry.
To learn more about video marketing or any of the video marketing products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
