How Video Brochures Help Franchises Recruit Franchisees
When franchises are recruiting, it’s about much more than convincing potential franchisees that a business opportunity looks promising. Prospective franchise…
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Best Practices, Education, Testimonials, Case Studies, and Videos
How Video Brochures Explain New & Complex Technical Products
New and complex technical products often create the same challenge for salespeople: prospective buyers may be interested in them, but…
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How Video Brochures Help Colleges Recruit Students and Athletes
College recruiting is about more than giving prospective students and athletes information. Most schools already have websites, pamphlets, emails, campus…
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How Video Brochures Educate Patients and Healthcare Providers
Healthcare companies regularly communicate information that people need to understand clearly. Whether it pertains to medical procedures, treatment options, healthcare…
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When to Use a Video Brochure Instead of a Sales Presentation
A strong sales presentation can be extremely effective when a prospect has already agreed to give you their time. As…
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How Financial Services Firms Build Trust With Video Brochures
Trust plays a major role in nearly every financial decision. Whether someone is choosing an investment company, financial advisor, wealth…
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When Video Brochures Outperform PPC Advertising
Pay-per-click (PPC) advertising is an effective way to generate traffic, leads, and visibility. That said, it does have one important…
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How Nonprofits Use Video Boxes to Build Donor Relationships
Strong donor relationships are built over time. A thank-you email, letter, phone call, or annual report can all play an…
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How Video Mailers Make Sales Follow-Up More Natural
Sales follow-up is often necessary, but keeping it interesting can be a challenge. For example, emails, calls, drop-ins, or demonstrations…
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How Video Boxes Make Samples More Impactful
Getting samples into the hands of targeted prospects can be persuasive. That said, a sample by itself doesn’t always explain…
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Why Video Mailers Are Ideal for Complex Sales Messages
Some products and services are easy to explain. Others aren’t. If you're selling software, technical equipment, a sophisticated financial solution,…
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How to Plan the Contents of a Video Box
A custom video box combines two important parts in a captivating presentation: the video that begins playing automatically when the…
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How to Use Video Mailers for Product Launches and Follow-Up
Launching a new product takes more than simply announcing that it exists. Companies can introduce new products through email, social…
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How Law Firms Use Video Brochures to Win Clients
Law firm marketing depends heavily on trust, clarity, and credibility. Video brochures help firms introduce themselves in a more personal,…
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What to Know For Designing Video Brochures, Mailers, and Boxes
Many designers are comfortable creating digital designs for websites, online ads, email campaigns, social media, and presentations. Designing for print…
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