Why Account-Based Marketing Works Better with Video Mailers
Account-based marketing works best when it feels specific, personal, and worth the recipient’s attention. That’s exactly why video mailers have…
Read MoreBest Practices, Education, Testimonials, Case Studies, and Videos
Account-based marketing works best when it feels specific, personal, and worth the recipient’s attention. That’s exactly why video mailers have…
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For most sales teams, the hardest part of the sales process isn’t explaining how their products or services will help…
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Direct mail still works, but not all formats of direct mail work the same way. A standard printed piece can…
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When executives first see a video brochure, it’s easy to understand why some wonder if they’re a flashy novelty. They…
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Some things are better experienced in person, which is one reason why video boxes often work so well. They give…
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Some sales opportunities are difficult from the beginning. Not because the prospect is a bad fit. And not because they…
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Many business leaders who contact us are trying to solve the same problem: they need to connect with executives, and…
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One of the biggest questions companies ask about video brochures and mailers is simple: Are they really worth the cost?…
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Healthcare providers, pharmaceutical companies, and nonprofits all face a similar challenge. They have important messages, but the people they need…
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A marketing professional recently wrote, “Direct mail doesn’t work like it used to.” They weren’t wrong, but they weren’t completely…
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Samples and gifts can already be effective. A sample reduces uncertainty by letting people experience a product firsthand. A gift…
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Video brochures can help your company in many ways, but simply sending one is not the strategy. The real value…
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Marketing teams put a lot of effort into content. They plan campaigns, write emails, create videos, refine messages, and invest…
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Getting attention is hard in sales and marketing. Getting meaningful attention from the right people is even harder. That’s one…
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If you’re familiar with video mailers, you know they can be a smart way to create stronger engagement with your…
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