If you’re looking for a highly effective way to boost callbacks after sales calls, Video Books (aka Video Brochures) will make it happen. They’re more affordable than you might think. They’ll help you blow away your competitors, and ROI with them is outstanding!
Who doesn’t want that? For instance, here’s a brief testimonial from A. Thorpy describing the results they produce.
“Barbara and the MediaFast team have done an amazing job with all the video books they created for us. Our advisors have dramatically increased their sales due to utilizing these video books! Placing another order today…”
Videos Are Powerful Sales Tools
For marketers, the modern day key to success is videos. Consumers value them, and they’re extremely powerful sales tools.
With that in mind, here are 5 telling statistics from Wyzowl:
- 88% of consumers say that they’ve been convinced to buy a product or service by watching a brand’s video.
- 94% of marketers say video has helped them increase understanding of a product or service.
- 86% of marketers say video has helped them generate leads.
- 81% of marketers say video has helped them directly increase sales.
- 88% of people would like to see more videos from brands in 2022, which is an increase of 3% from last year.
What’s more, when asked how they’d most like to learn about a product or service, 73% of consumers said they’d prefer to watch a short video.
So, how does that compare? Well, 11% said they’d rather read a text-based article; 4% said they’d like to view an infographic; 3% said they’d rather download an ebook or manual; 3% said they’d rather attend a webinar or pitch; and 3% said they’d like a sales call or demo.
Clearly, based on the percentages, using videos is the way to go. Now… here’s how to make sure yours get watched by your target audience.
How To Get Your Target Audience To Watch Your Videos
If you work in marketing, you’re probably well aware of how difficult it can be to connect with prospective clients in a meaningful and memorable way.
However, that’s the goal you’re tasked with — to engage your company’s target audience and increase revenue. Fortunately, Video Books are outstanding for that purpose.
So, what makes them so impactful? It’s that they combine modern video technology with tangible print marketing to make a marketing piece too interesting for targeted prospects to ignore.
Without a doubt, that can’t be said for traditional marketing media like printed brochures, flyers, postcards or catalogs. Nor can it be said for emails, or even pay-per-click advertising.
In other words, Video Books enable companies to put a powerful and personalized video message with printed content directly into the hands of their most-likely-customers.
Whether it’s to educate them about products or services, launch something new, or for fundraising purposes… Video Books practically ensure your target audience will watch your videos.
Video Book In Action
In case you aren’t familiar with them, here is a short clip demonstrating Video Books.
Video Books Boost Callbacks After Sales Calls
Major brands around the world are capitalizing on Video Books in their marketing arsenal. We’ve had the distinct pleasure of working with many of them. For instance, we’ve partnered with powerhouse brands such as Sony, Guinness, MGM and CAT… to name a few.
From delivering sales pitches to presenting product or service descriptions and testimonials, these incredible marketing tools can be personalized to suit any company’s goals. And, what’s even better is that they produce one of the highest ROI margins ever.
So, how do they boost callbacks after sales calls? Here’s a brief list:
- Receptionists and gatekeepers prioritize getting them to decision-makers.
- When placed on desks or around other marketing materials, they stand out big-time.
- They don’t get ignored, set aside, or thrown away.
- Recipients feel flattered that someone targeted them with such an impressive piece of technology.
- Executives seek out videos when looking for ways to improve their companies, and these put them directly into their hands.
- They tend to increase the perceived value of companies and salespeople who use them.
By using Video Books, not only do companies reach their desired prospects, but recipients usually share them around with others who influence their decisions. How cool would it be if that was the case with your sales and marketing tools?
Here’s a brief testimonial for further insight. “I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video brochure mailer and he all of the sudden called me to set up an appointment! Yay!” — Salesperson from Cornerstone OnDemand
Another Video Book That Boosted Callbacks
With these, you can make your sales team great and control your messages… And your targeted prospects will see, hear, touch and remember your company.
Get Industry-Leading Video Books From MediaFast
With Video Books, viewers get their senses fully engaged with sight, sound, motion and touch. It’s like they’re practically holding a TV commercial in their hands, and the score for impressiveness flies off the charts.
While there’s no denying their effectiveness, it’ll serve you well to use the best of the best when it comes to Video Marketing Products. And, rather than toot our own horn, here’s a quote from one of our clients — L. Jacoby.
“There is a reason this company has all 5 star reviews, and why everything I want to say is already said in all the reviews. But it bears repeating!”
“I am a 40+ year creative industry professional, also with a strong printing background. I am all about the details for both reasons. My agency designed a video brochure to thank select major benefactors of a renowned healthcare organization. The owner Amy and my rep Amy answered every question, addressed every detail and were always so warm, helpful and friendly. They never made me feel like I was bothering them, and they wanted to “get it right.” I was a little stressed, but they made me feel calm!”
“When the brochures arrived, I had that fearful moment of opening the box, ready to accept that something, even if it was tiny, was going to be off. But not the scenario at all. The quality of the video brochures that MediaFast produced is absolutely incredible. I was actually stunned…. happily so! And in combination with their impeccable customer service, I still have not stopped smiling at the great fortune I had in finding their company.”
“I hope I’ve added some different accolades and phrases to their reviews. They deserve every star, and more!”
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.