Branding is a significant matter in business and video marketing is an ideal way for companies to strengthen their brand.
To be successful, companies need their most likely customers to remember their brand when they want or need something their company offers. Videos are extremely popular in this day and age, and companies who utilize them generally find themselves better off financially for it.
How video marketing can help your company
In marketing, videos perform like superstars. They combine audio and visual to engage more senses in viewers and can be trusted to deliver messages in a superior way.
Also, video marketing produces excellent ROI and has for several years now. Marketing overall has changed significantly over the past decade with digital methods becoming more effective than most traditional methods, and this appears to be a trend that will continue.
To emphasize one of the greatest advantages video marketing has to offer, Dr. James McQuivey, Principal Analyst at Forrester Research, recently said, “If a picture paints 1,000 words, then one minute of video is worth 1.8 million.” Effectively, the purpose of his comment was to emphasize how so much more can be said in a shorter period of time in video than in most other ways of communicating.
Videos are also extremely versatile. They’re definitely more exciting than listening to audio without images to go along with it, and most people prefer watching them over reading text or looking at motionless images. To capitalize on this, wise companies now use them for training, sales, recruiting, fundraising, branding, marketing and many other purposes.
Here are fifteen reflective statistics from Hyperfine Media to portray how valuable videos can be:
- Including video content in emails results in a 20 to 30 percent higher click rate if the word “video” is included in the subject line.
- Video content on a landing page increases conversion rates by over 50 percent.
- Approximately 65 percent of people are more likely to buy a product or service after watching a video about it.
- Including video content in a real estate listing increases the number of inquiries by over 40 percent.
- Approximately 60 percent of executives would rather watch video content than read text about a subject in which they are interested.
- Approximately 50 percent of executives look for more information about a subject in which they are interested after watching a video about it.
- Approximately 75 percent of executives watch work-related videos on educational websites at least once per week.
- Approximately 65 percent of executives visit a company’s website after watching a video made by that particular company.
- Approximately 39 percent of executives call a vendor after watching a video about something they sell.
- Approximately 65 percent of business owners plan to increase their marketing budgets to ad more videos after becoming aware of how effective videos can be for marketing purposes.
- Approximately 90 percent of viewers say product videos are helpful when they are making purchasing decisions.
- Watching video advertisements increases purchase intent by approximately 97 percent in shoppers.
- Approximately 78 percent of consumers prefer to share videos with others when sharing information.
- Approximately one-third of all online activity consists of people watching videos.
- More video content is uploaded online in thirty days than all three major U.S. television networks have created in thirty years combined.
As these statistics indicate, videos create advantages for companies who use them. This trend is still on the rise, and we believe companies would be smart to jump on the train sooner rather than later.
Why branding is necessary
A brand is defined as a variety of something well known by a distinctive characteristic.
Branding is defined as the marketing practice of creating a name, symbol or design that identifies and differentiates a product or service from other products or services offered by competitors. Also, it can be a company’s promise to their customers or a phrase telling them what to expect. For example, from Lay’s Potato Chips, “Betcha Can’t Eat Just One.”
For branding purposes, videos may be the perfect tool. They transcend motionless content and perform like TV commercials when viewed by targeted prospects. They also make messages more memorable and can plant a brand in potential customer’s minds they won’t easily forget.
To be successful, branding is necessary because companies need their most likely customers to think of them whenever they want or need something they sell. If that doesn’t happen, a company’s most likely customers will buy from their competitors instead.
Branding and video marketing are the perfect match
With the amount of competition companies face in most industries, it is safe to say it has never been more important for them to stand out with a unique identity and value proposition. Branding is an excellent way to make that happen.
Effectively, a brand is the perception someone has about a company, a product, a service, an organization, a cause, or an idea. To build a thriving brand requires companies to deliberately and skillfully put forth effort to create a desired perception in the minds of their most likely customers. While it’s obviously important to offer quality products or services, effective branding is often at the heart of companies who thrive.
Video marketing helps plant a company’s brand in the minds of their most likely customers, and we would love to help your company take advantage of this rising trend.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.