Case Study Category

Retail Sales

Case Study – Snoop Dog

Industry: Wine and Spirits

GOAL: Engage Influencers with the release of a new Gin.

COMPANY: Snoop Dog Gin.

SCALE: 100 HD IPS Video Boxes with 7” screens and custom EVA foam insert.

IMPACT: Successful.

PROJECT OVERVIEW: The agency wanted to create a “splash” announcing the release of Snoop Dog’s new line of Gin. The HD IPS Video Box featured a video from Snoop Dog announcing the Gin in a 7” HD/IPS screen embedded in the box lid and branded SWAG inside the box. The Gin was featured in the bottom surrounded by branded glasses and a beautiful classic car replica. The client was pleased with the response and the agency plans to use video boxes for future product announcements.