Case Study Category

Technology

Case Study – DOMO

Industry: Technology

GOAL: To engage executives at targeted companies and schedule software demonstrations

SCALE: 500 Video Boxes that were delivered via Fed-Ex 2nd Day Air

IMPACT: Highly Successful

PROJECT OVERVIEW: MediaFast helped design an HD IPS Video Box that included a pair of high end socks, a personalized video message, and a business card from each assigned sales rep. FedEx was used to deliver the video boxes to key executives at the companies that were targeted. The campaign worked so well that it became necessary to stagger the delivery times farther apart so Domo’s sales team could meet the demands for all of the requests. Because of their success, Video Boxes have become a regular marketing tool in their strategies.

Case Study – Grow Team

Industry: Technology

GOAL: New Customer Acquisition

SCALE: 3,000 Video Mailers delivered monthly via FedEx 2nd Day Air

IMPACT: Highly Successful

PROJECT OVERVIEW: Before working with MediaFast, this company was engaging thousands of prospects monthly with a personalized letter and an information booklet. In 2015, MediaFast helped them incorporate Video Mailers into their marketing campaigns and their results drastically improved. As they continued, prospect response rates continued to increase, and now they mail thousands of units each month because of the return on investment they produce.

Case Study – Cornerstone OnDemand

Industry: Technology

GOAL: New Customer Acquisition

SCALE: 1,500 Video Mailers

IMPACT: Highly Successful

PROJECT OVERVIEW: This company was looking for a way to improve their success in scheduling meetings with prospects. After partnering with MediaFast, they began using HD IPS Video Brochures as door openers and almost immediately, their response rates skyrocketed. Alyssia, one of their sales reps, reported, “I have been trying to get a hold of (this) company for months now with no luck. Then I sent their CEO the video mailer and he all of the sudden called me to set up an appointment! ☺ yay!” Needless to say, they’ve continued using Video Mailers as a key part of their marketing efforts.

Customer Testimonial:

“We used the Mediafast Video Brochures to target our C-suite customers and it worked! The finished product looked fantastic and we received really good feedback from our prospects on how the mailer stood out. The MF team was one of the best vendors I’ve worked with – quick to respond, always had an answer to my questions and kept me in the loop during the printing/assembly process. They went above and beyond what was expected from a vendor. I would recommend Media Fast to anyone wanting to stand out from the crowd when trying to reach prospects.”