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CASE STUDY CATEGORY

FUNDRAISING

Case Study – St. Jude

Industry: Fundraising

GOAL: Provide meaningful recognition in the absence of their annual gala

SCALE: 135 5” Hardcover Video Mailers

IMPACT: Highly Successful

PROJECT OVERVIEW: This high profile children’s hospital charity was looking for a meaningful way to express gratitude to donors in the absence of their traditional year-end gala due to COVID-19. They collaborated with MediaFast to produce a beautiful hardcover video mailer that featured personalized videos illustrating the impact of their donations while also expressing gratitude for their support. The piece was so successful that they’ve chosen to use it regularly in other campaigns for fundraising and recognition.

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