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CASE STUDY CATEGORY

RETAIL SALES

Case Study – Snoop Dog

MediaFast Mailer Video Brochure Media Fast
Industry: Wine and Spirits

GOAL: Engage Influences with the release of a new Gin. 

COMPANY: Snoop Dog Gin.

SCALE: 100 video boxes with 7” HD/IPS screen and custom EVA foam insert.

IMPACT: Successful.

PROJECT OVERVIEW: The agency wanted to create a “splash” announcing the release of Snoop Dog’s new line of Gin. The video box featured a video from Snoop Dog announcing the Gin in a 7” HD/IPS screen embedded in the box lid and branded SWAG inside the box. The Gin was featured in the bottom surrounded by branded glasses and a beautiful classic car replica. The client was pleased with the response and the agency plans to use video boxes for future product announcements.

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