GOAL: To engage targeted Senior Executives and new customer acquisition
SCALE: 50 Hardcover Video Brochures and Custom Mailer Boxes
IMPACT: Highly Successful
PROJECT OVERVIEW:
After years of success with emails, letters, messages and in-person visits, the salespeople from this staffing company were having a hard time getting meetings with many of their top prospects. “It was almost like the well had run dry,” said one of them. Then, after various considerations to make improvements, they purchased 50 Hardcover Video Brochures with Custom Mailer Boxes from MediaFast and had their salespeople distribute them.
Within no time, responses began coming in. They also followed up with prospects who didn’t respond right away only to learn that many were planning to respond but just hadn’t gotten around to it yet. Because of this, they ordered 150 more. After experiencing similar results, they decided to make Video Brochures and Custom Mailer Boxes a key part of their annual marketing strategy, and it has remained so ever since.
