GOAL: To engage executives at targeted companies and schedule software demonstrations
SCALE: 500 Video Boxes that were delivered via Fed-Ex 2nd Day Air
IMPACT: Highly Successful
PROJECT OVERVIEW: MediaFast helped design an HD IPS Video Box that included a pair of high end socks, a personalized video message, and a business card from each assigned sales rep. FedEx was used to deliver the video boxes to key executives at the companies that were targeted. The campaign worked so well that it became necessary to stagger the delivery times farther apart so Domo’s sales team could meet the demands for all of the requests. Because of their success, Video Boxes have become a regular marketing tool in their strategies.
