GOAL: To offer legal services to accident victims
SCALE: 5,000 Video Mailers with annual reorders
IMPACT: Highly Successful
PROJECT OVERVIEW:
This law firm wanted to create a direct mail piece that would leave a lasting impression on their prospects. In collaboration with MediaFast, a hard cover video mailer was produced that effectively built trust and rapport with the personal injury victims they engaged. It included a 5” HD/IPS screen and featured an interior pocket for additional literature, and each unit was loaded with video testimonials from victims expressing the gratitude and satisfaction they felt for having chosen to be represented by this firm. After experiencing such great success, Grossman made video mailers a permanent part of their marketing campaigns.
