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Executive responding to a video brochure.

Comparing Video Brochures & Video Mailers To Typical Marketing

If you’re a business owner or marketer, would you refer to your strategies as typical marketing?

You know, print advertising with flyers, postcards, pamphlets, or ads in magazines. Or what about email campaigns, social media posts, or pay-per-click advertising? Do you invest a lot in those tactics?

If you do, how’s it working for you? Are you satisfied, or do you wish you were using something better?

Either way, if that’s what brought you here, or you’re actually doing pretty well but simply want to do even better, then this post should help you.

Why? Because… Well, it won’t be a surprise if you already know this, but video marketing is the #1 strategy being used today. Any quick Google search will confirm that. The secret to success with it, though, is making sure your target audience actually watches your videos. And that’s exactly what video brochures and video mailers were invented to do.

Typical Marketing Strategies Versus Video Marketing Products

To briefly compare video brochures and video mailers to typical marketing strategies, here’s a short explanation by Bill Diaz, VP of Sales for MediaFast.

Video Brochures and Video Mailers Don’t Get Ignored

Thinking about your current marketing strategy, would it perform better if the media you use stood out on desks and in mailboxes? And what if recipients actually appreciated receiving it?

Well, our world is full of marketers trying everything they can digitally to connect with their target audience. At the same time, the onslaught of digital communication can be over-stimulating, and ultimately a turn off. Because of it, it has created a thirst for personalization like never before.

Likewise, the amount of junk mail we receive in our mailboxes is still exceedingly high. Thank goodness for recycling, right?

On the other hand, a tangible marketing piece like a video brochure or video mailer falls into an entirely different category…even if an email contains the same video.

Essentially, we know that videos are more captivating than any other form of marketing. That’s because they’re engaging and hold attention longer than print media. Plus, isn’t looking at oodles of text or motionless photos less appealing when you can get the same information by watching a video?

On top of that, have you noticed that watching videos doesn’t feel like work? In fact, they often feel like entertainment.

Because of those factors, combining highly effective video marketing with personalized direct mail is a smashing success.

For instance, here’s a testimonial from Abby Albers, one of our clients. To introduce our company as we expand into new markets, we have distributed the amazing video brochures created by MediaFast to hundreds of medical professionals across the US. These video brochures have led to meaningful leads and helped us establish lasting relationships with offices that might not have worked with us otherwise.”

How Video Brochures Solve Marketing Challenges

To explain more about video brochures and video mailers, here’s Amy Hafen, President of MediaFast.

Importance of Marketing Wisely

While family may be everything in life, marketing can create everything in business. Granted, using the word everything is extreme. I’m aware of that. I’m also aware of how some executives fail to put enough importance on marketing for their companies.

However, since both can add priceless value, using an extreme word makes sense. And addressing the topic of some executives not putting enough importance on marketing for their companies could be a separate post altogether. So for now, I’ll just stick to the main topic of this one.

For instance, marketers who use video brochures and video mailers have benefited from 65% of recipients visiting their website soon after receiving them. Plus, 39% on average have called in response within a few days.

Furthermore, those who didn’t respond right away were usually far more pleasant during follow-up. Why? Because they felt impressed, and in most cases they said they’d just been too busy to respond but had kept the piece and intended to soon.

Does that sound like responses you get from typical marketing media? Probably not, right?

That said, here’s a question for you: While print marketing may be inexpensive and easy to justify, how does it feel to know your money-saving efforts are usually landing straight in the garbage due to a lack of interest?

On the other hand, when prospective clients receive a more impressive piece like a video brochure or video mailer, they know you’ve invested significantly trying to reach them. This makes them feel special, and your marketing media feels too valuable to ignore.

So, they open it—meaning they see, hear, and touch your message in an easy-to-digest format. Then they pass along to other decision-makers without having to summarize, and your marketing actually pays off.

Video Brochure and Video Mailer Pricing

Now that you know significantly more about video brochures and video mailers, here’s Amy Hafen to explain MediaFast pricing.

Get Better Value From MediaFast Than Typical Marketing Strategies

At MediaFast, we only use brand new, grade A components to make all of our products. That ensures the best quality, and it makes them extremely reliable.

For instance, our video brochures and video mailers have only a .05% malfunction rate (half a percent), which is far superior in our industry. We also test them thoroughly before distributing them, and we include a one-year full warranty to stand behind them.

Plus, unlike our competitors, we don’t lock video content on the units. That means our clients can update and reuse them anytime they want without having to buy new ones.

We also operate with a consultant style, white glove approach to provide industry-leading customer service, and client satisfaction is our highest priority.

After reading this, if you’d like to get better value than typical marketing strategies, or to get a FREE Sample, contact us today.

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