Are you tasked with creating hot leads for salespeople? Or are you a salesperson wishing you had more hot leads?
My guess is you’ve brainstormed extensively trying to figure out how to get them…and maybe it has felt a little frustrating at times.
Well, here’s the solution—using Video Mailers. If you don’t know about them, here’s your chance to learn all you need to know.
Example of a Video Mailer
So, what makes us so sure they work so well, you may be wondering…
Here’s what: We’ve had clients report as high as a 66% increase in response rates compared to other marketing strategies they’ve tried. We’ve also had some report as high as a 70% increase in sales after using them.
Think about it. Can you imagine the ROI they experienced? Seriously, it must have felt incredible. Definitely higher than any other marketing tactics they’d tried… And most of our clients who use Video Mailers wish they would have discovered them sooner.
For instance, in the example below, you’ll be able to see what a recipient experiences after receiving one. Most can’t resist opening them immediately because they don’t look like any other mail or typical sales tools they’ve ever experienced. Then afterwards, they tend to not be able to resist sharing them with others who influence their decisions.
Doesn’t that sound like powerful marketing? While that’s a rhetorical question, the answer is yes…and Wes Reid, CPA, CFP would concur.
Describing Video Mailers
In case you aren’t familiar with them, Video Mailers are direct mail marketing pieces that contain video screens. Videos play when they’re opened, leaving recipients feeling like they’re practically watching a TV commercial, and they’re enthralled.
With great effectiveness, they can be used to deliver marketing messages, present information about products, services or opportunities, show video testimonials, explain step-by-step processes, and many other things.
At the same time, they provide an excellent way for users to stand out from competitors. Response rates to them are outstanding, and they have a way of creating hot leads for salespeople.
Here are 10 reasons why Video Mailers work so well:
- Messages in them are too interesting to ignore.
- Recipients don’t throw them away.
- Marketing content in them feels interactive while also being enjoyable to consume.
- Even hard-to-reach prospects typically respond to them.
- Video marketing is the most powerful strategy.
- 90% of information transmitted to the brain is visual and visuals are processed 60,000 times faster than motionless text or images.
- They elevate the perceived value of companies and what they sell.
- They make companies along with products, services and opportunities more memorable.
- Video Mailers allow messages to be easily shared with others who influence the decisions of recipients.
- They open doors that typically would never have been opened without them.
With all of this effectiveness, many companies have already been benefiting from the unprecedented success Video Mailers produce at generating hot leads for their salespeople. Wouldn’t you love for yours to be next?
Example of a Video Brochure
Video Mailers are also Video Brochures. The biggest difference between them is that the former is mailed in custom packaging while the latter is typically hand-delivered.
In this example, you can see how attention-grabbing images combined with video content and graphics delivered a powerful marketing message for Alden Estates of Huntley.
Case Study with Video Mailers
Grow Team is a marketing and SEO services company who has perfected a process for helping CEOs find digital marketing agencies to help them reach their goals.
Prior to working with MediaFast, their marketing strategy was to mail personalized letters and information booklets to thousands of prospects each month within their target audience.
However, in 2015 they instead started sending Video Mailers to some of their bigger ones. Unsurprisingly to us, their results drastically improved.
As they continued to use them, their response rates continued to climb. As a result, now they mail thousands of Video Mailers each month because the success they produce is just too great to miss.
In this example, you’ll be able to see the inside pocket where they were able to include their information booklets. They’ve also used other versions with great success, and they can be seen in this MediaFast Products Gallery.
Get Industry-Leading Video Mailers From MediaFast
At MediaFast, our business model is to offer the best products, prices, advice and customer service at all times. We only use brand new, Grade A components to make everything we sell, and customer satisfaction is our highest priority.
We know what it takes to design, manufacture and deliver Video Mailers that meet or exceed expectations. Plus, we offer a full distribution service—click Why We’ll Mail Your Video Brochures For You to learn more—and we include a one-year, full warranty.
After reading this, if you’d like to create hot leads for your salespeople with Video Mailers, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
