In the digital age we live in, we are constantly bombarded with marketing tactics from various brands. In fact, it has been reported people are exposed to marketing messages over 4,000 times per day on average.
Companies continuously attempt to engage us through our mobile phones, emails, radio, television, print media and social media. As a result, it is becoming more and more difficult for marketers to cut through the noise and gain the attention of their targeted prospects and most likely customers.
Be that as it may, wise marketers have come to realize they need to find ways to cut through the noise. Fortunately for them, video brochures are providing a perfect solution.
Video brochures cut through marketing noise
With marketing messages seemingly everywhere, the unique appeal of video brochures captures the attention of prospects and gives them a more modern, engaging experience.
Also, our clients tell us they appreciate the ease and simplicity of video brochures. People are busy and would rather not have to navigate through complex websites or read lengthy descriptions to learn about products or services. What people desire now more than anything is simplicity, and video brochures couldn’t be more simple or user-friendly.
When presented with different forms of marketing on a desk (magazines, flyers, catalogues, print brochures, video brochures, CDs, DVDs, TVs, radios, computers showing social media, and various swag items like pens and t-shirts), visitors almost always picked up the video brochures first. Then, as soon as they opened the video brochures and the video content started playing, they remained interested until the short videos were finished.
In addition to experiments like this, our clients constantly tell us they Get The Best ROI From Video Brochures.
5 reasons video brochures cut through marketing noise
- 71% of marketers say videos help companies make more sales. Conversion rates are significantly higher when videos are included in sales techniques, and it has been reported that people are 85% more likely to buy something they are thinking about purchasing after watching a video about it.
- Video brochures are proven to grab attention over other forms of marketing.
- Videos portray changes in voice tones, facial expressions and body language. They also incorporate background music, scenery, movements and other variables to stimulate emotions.
- Recollection skyrockets when video brochures are used to deliver messages. People remember 10% of what they hear, 35% of what they see, and 65% of what they both hear and see.
- People feel companies who use videos know how to better connect with them.
Simply put, MediaFast video brochures set brands apart from competitors and help ensure their messages get heard and remembered. To learn more, here are 10 Reasons Your Company Needs Video Brochures.
Video brochures deliver excellent marketing
To be successful in marketing today, companies need to engage targeted prospects with custom messages presented in attractive, attention grabbing media. Messages have to arouse emotions and appeal to what prospects need or want, and they need to be unique to have the greatest effect.
Successful marketers place the needs and desires of their prospects at the core of their messages, and that genuinely is the secret to their success.
Video brochures provide companies a way to deliver engaging messages directly to their most likely customers and highly targeted prospects. They make messages more appealing by using the power of video, and they help companies utilize video marketing at its best. To learn more, here are 31 Interesting Video Marketing Statistics.
How MediaFast video brochures can help your company
For over 30 years, we’ve helped companies around the world succeed in marketing. Our team of experts offers complete design and creative services for Point of Purchase Displays (POP Displays), Video Brochures, CD/DVD/Blu-Ray Packaging, Promotional Items, Marketing Videos, Training Videos, and more.
We understand eye catching, well-constructed, tasteful media will always produce better results than less attractive alternatives. Our passion for designing and creating video marketing products as cost effective as possible is fueled by our extensive understanding of the manufacturing processes. We strive to create designs that give our clients impressive results and maximize their budgets by managing raw material waste, increasing manufacturing productivity, and implementing “out of the box” concepts. We’ve actually helped clients cut their costs in half when they’ve included us from the very beginning of their projects, and we would love to do the same for your company.
To learn more about video brochures or our other marketing products, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.