Did You Know You Can Send Video in Direct Mail?

A marketing professional recently wrote, “Direct mail doesn’t work like it used to.”

They weren’t wrong, but they weren’t completely right either.

The real issue isn’t that flyers, postcards, letters, magazine ads, and printed brochures in direct mail stopped working. It’s that those and similar versions rely on an outdated formula:

• Static print
• Motionless images
• Formatting that isn’t interesting

Fortunately, there is now a direct mail product that produces much better results. It’s called a video mailer, and what makes it so effective is that it combines the physical presence of direct mail with the engaging power of video, with video being the key element.

What it doesn’t do is ask prospects to read, click, or remember to follow up later.

What it does do is deliver video messages in a format that feels more interesting, personal, intentional, and much harder to ignore.

People love videos, and this version of direct mail feels practically like a TV commercial in their hands.

Direct Mail Still Has Value, But Print Alone Often Falls Short

Direct mail still gets opened sometimes.

The problem is what happens next.

Too often, it gets glanced at, discarded, and forgotten. Even well-designed print pieces tend to struggle when they have nothing built in to immediately hold attention or create enough intrigue to make a prospect want to learn more.

That’s why many campaigns underperform. Their messages may be solid, but the way they’re delivered is too dull to stand out or excite modern consumers enough to take action.

What Changes When Direct Mail Plays a Video

When a video mailer is opened and the video begins to play, the message no longer has to fight the same battle as ordinary direct mail.

Instantly, several things change:

• Attention is captured
• Interest is held longer
• Messages are explained more clearly
• Stronger impressions are created
• The idea of showing it to others naturally occurs

By producing those benefits, video helps solve common challenges that direct mail typically faces.

Results From Video Mailers Creating Distinct Advantages

By combining the tangibility of direct mail pieces with the power of video, video mailers create distinct advantages over other common forms of outreach.

What results is focused attention, easier sharing, higher perceived value, and the ability to keep a message consistent as recipients move it through internal discussions.

Those aren’t small advantages. They actually overcome one of the biggest challenges marketing teams face, which is creating content that will be noticed, understood, and interesting enough to motivate targeted prospects to engage in meaningful conversations.

For instance, here’s a Google Review from one of our clients, Craig Kirsner:

“We’ve had an excellent 5-year relationship with MediaFast! The quality of their video brochures are second to none. Amy and her team are excellent communicators, efficient, and their attention to detail is phenomenal. Most importantly, their video brochures look extremely professional and super high-quality and our clients have been really impressed! They have definitely allowed us to better communicate with our prospective clients and have helped make these past 5 years an absolute success! Thank you MediaFast!”

Better Delivery Leads To Higher Quality Conversations

One of the most important benefits of video in direct mail is that it often improves the quality of responses from targeted prospects.

That’s an enormous advantage.

A campaign doesn’t necessarily win because it reaches the most people. It wins when it creates meaningful engagement with the right people.

Video mailers help do that by giving recipients a better experience from the first moment they interact with the piece.

That can lead to:

• Better first conversations
• Stronger follow-up
• Confident decision-making

On top of that, video mailers often produce faster decisions because messages delivered in them are easier to understand, revisit, and share with others who influence decisions.

Video Mailers Deliver Stronger Presentations

Video mailers are not just effective because they play a video.

They’re effective because they elevate presentations into experiences.

A well-done video mailer helps a company present its value to a prospective client more clearly, show what matters most, and create a better impression than print alone usually can.

That’s especially useful when the audience is made up of executives, high-value prospects, or anyone who hasn’t been responding to other sales and marketing tactics.

This presentation value is why video mailers are often used for:

• Product, service, or opportunity introductions
• Trade-show follow-up
• Fundraising campaigns
• Proposals
• Invitations
• High-value presentations
• Brand-building campaigns
• Recruiting
• Training

In those moments, how a message is delivered can matter almost as much as the message itself.

Why Video Mailers Feel Transformative To Clients

Many of our clients credit video marketing products with helping them create stronger trust, better engagement, and significantly better ROI from their campaigns.

They also say that by combining video with a premium physical format, their brands stand out, build familiarity more easily, and communicate the value of their offerings more clearly.

In other words, when video is added to direct mail, the result can be much more than higher attention. It can create better business outcomes because video mailers simply land differently.

That’s the real transformation.

For instance, here’s a Google Review from one of our clients, Andrew Thorpy:

“Barbara and the MediaFast team have done an amazing job with all the video books they created for us. Our advisors have dramatically increased their sales due to utilizing these video books! Placing another order today…”

Final Thoughts On Sending Video In Direct Mail

Direct mail is not outdated, but relying on print alone is not enough anymore.

If a company wants to make a stronger impression, create better engagement, and help its message move from attention to action, video mailers offer a smarter format.

That’s why sending video in direct mail can be highly effective.

If you’d like to experience the impact of a video mailer in person, click this link to request a FREE SAMPLE.