Since you never know how someone will find your brand, using print and video brochures for marketing is an excellent strategy in our opinion. With both, you can do great branding.
In the digital world we live in, print continues to be an influential marketing strategy because it is tangible, trustworthy, calming and traditional.
From what we’ve seen, companies who develop a strong print marketing strategy are effectively able to connect with consumers on a different, arguably more intimate, level. This might be because there is something comfortable about holding printed paper that doesn’t glow on a screen. Or, maybe because it is traditional. Or, maybe because it feels good to actually touch and feel something when we are trying to relate to words or images. Regardless of the reason, print marketing still works well even in today’s digital world.
Another benefit of print is that it seems to further stimulate trust in potential customers. Perhaps this is because they feel if someone is willing to distribute something in print, they believe they can trust it more because it can’t be altered.
Also, by design, print speaks to a defined audience with a distinctive, authoritative voice. Think of any successful print publication (Rolling Stone, National Geographic, Guns and Ammo, Cosmopolitan, Sports Illustrated, The Wall Street Journal) and you can easily see the publication’s voice and target audience. They wouldn’t be able to peak the interest of their readers and effectively advertise to them without first defining those two elements.
Print Stimulates Trust and Builds Loyalty
People are used to looking skeptically at content they read online, but they tend to expect more reliability and seriousness from printed content.
Unlike digital information, print is fixed and immutable. Once printed and distributed, print content can’t be changed to correct mistakes or remove it from circulation if someone decides they don’t want the information to be public any longer.
Also, when someone takes the time to put content in print and then have it distributed, it usually means they’re proud of it and believe it will benefit others. This gives their audience reason to trust their authority as well as the stability of their brand.
Video Brochures Make A Brand Memorable
Videos are an excellent tool for branding. They combine audio and visual when presenting messages to engage more senses, which makes messages more memorable, and people love videos.
Companies have learned consumers strongly prefer watching videos over reading text about products or services. They’ve also learned that if made well and shared with the right people, videos can be as profitable as TV commercials.
Additionally, consumers say they are much more likely to buy a product or service after watching a video about it.
For decades, traditional brochures have been successful in marketing. With videos added to them, they’re even more effective due to an increase in interest and the ability to say more with less.
“If a picture paints 1,000 words then one minute of video is worth 1.8 million,” said Dr. James McQuivey, Principal Analyst at Forrester Research.
Research indicates video brochures are not viewed as throw-away marketing pieces, and recipients regularly share them with co-workers and other decision-makers. Effectively, they are state-of-the-art marketing tools that grab attention and deliver messages to engage viewers and create admiration and respect. Research also indicates they create the best ROI.
Truthfully, there aren’t many better ways for companies to impress prospects and boost their brand, and video brochures are more affordable than most people think.
Do Great Branding With Print and Video Brochures
According to the trends we’ve seen, print marketing is not going away. If fact, if done attractively, it is still going strong.
Also, videos have taken over the world by storm. They’re being used for more and more reasons in both personal life and business, and they should be an integral part of just about every company’s marketing and/or branding strategies.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.