Using a video sample box is an exceptional way for companies to engage targeted prospects, especially those who might be hard to reach. They combine classy, attention-grabbing design with cutting-edge technology to form a powerful marketing piece, and when samples get delivered in them, they usually evoke a great response.
You can win the battle of perception in marketing
More than a battle of products, marketing is a battle of perception. It drastically affects how much revenue companies receive because it strongly impacts the decisions consumers make. As a result, when companies focus on perception with their marketing messages, they usually benefit greatly from it.
During sales, how products are presented helps create the first impression potential buyers form of them. In fact, appearance sometimes carries more weight than quality. When slogans focusing on both appearance and perception are used in marketing, many products sell better because of it. For example, the marketers of Nike did such a great job of valuing perception in the late 1970’s that it became a global powerhouse even though quality was rarely ever referenced about their products. Instead, they capitalized on slogans like “There is no finish line” and “Just Do It”.
For the most part, as long as a company’s brand inspires confidence and is aesthetically appealing, many people will purchase their products without ever thinking twice. It’s even common for people to pay extra for something that looks good or is marketed strategically with appearance and perception in mind.
Effectively, one of the greatest benefits companies enjoy from using a video box is the perceived value it will deliver. Perception is reality, and that concept is true in marketing just as much as it is in any other aspect of life.
Do great marketing with a video sample box
When mailing samples, companies can have them delivered in packaging from Fed Ex, UPS, or the USPS. Or, as an alternative with better marketing value, they can have them delivered in custom packaging that promotes their brand. Clearly, as you can see below, a video sample box will make a much better impression.
What makes marketing so exceptional in a video box is it enables marketers to take advantage of the power of print, the power of tangibility, and the power of novelty with the power of videos all in one dynamic package.
By using videos, more information can be presented in less time. Marketing that includes videos is generally more appealing to prospects, and reports indicate consumers believe companies who use videos know better how to communicate with them. While they may not read every word (most people are skimmers) in printed messages, they’ll often listen to every word in a video and remember the information better.
Using a video sample box can produce huge profits
At MediaFast, we use innovative technology to help our clients reach, engage, and build relationships with targeted prospects. By working with us, our clients get to work with leaders in the marketing industry who know what it takes to get effective marketing materials printed, manufactured, mailed, and delivered on time.
Truthfully, we couldn’t recommend a strategy more than we recommend video marketing (in most cases) for companies to get the word out about their products or services. Video brochures, video mailers, video sample boxes, and POP displays with videos built into them are some of the most effective products we know being used today, and we offer the best of them all.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.