Many people know Video Cards are actually Video Brochures, but a lot of people don’t. They’re also known as Video Books, Video Pamphlets, Video Mailers, Screen In Print, and Direct Mail Video Players…among other things.
Why they have different names is explained here: Crazy Internet Names For Video Brochures.
And, now that you know they’re called by different names, do you know why ROI with them is so great?
The Effectiveness Of Video Cards
Rather than tell you about the effectiveness of Video Cards, here’s a testimonial from one of our clients explaining the results he’s enjoyed with them.
In a nutshell, his testimonial explains why Video Brochures work so well in marketing. It’s why they blow away other media that relies on motionless texts or images, and why ROI with them is outstanding. Wouldn’t you love to enjoy similar results with your company’s marketing?
The Power of Videos Can Work For You
If you work in marketing, you probably understand the power of videos. But, have you thought about including them in direct mail or hand-deliverable pieces like Video Cards, Video Brochures and Video Mailers?
First, they’re less expensive than you might think. For example, for between $25-$65 per unit, you can have marketing media that blows away other strategies.
Think that’s too expensive? Well, it definitely costs more than postcards or emails, and it’s more than typical pay-per-click advertisements. However, it’s less than you’d usually pay to take a client to lunch or dinner, and far more effective.
For instance, here’s a testimonial from one of our clients — Debra Hill. “MediaFast helped my company produce an amazing video brochure that we use to connect with hard-to-reach decision makers. The package lands on their desk and when the customer opens it, the WOW factor takes over. The fact that a video starts to play as soon as they open the brochure is impressive and captures the attention of the recipient. We’ve already placed a second order!”
To learn more about the power of videos, click here: Video Marketing Statistics: What You Must Know
Consumers Love Videos
As you probably know, consumers love videos. They also tend to respond to them more often than other forms of communication.
So, why is that? Well, partially because marketing videos allow consumers to feel a presence with a brand. They also have a way of allowing them to see inside a company’s operations and/or get a feel for their products, services and opportunities better than motionless content.
At the same time, since they’re super popular, they enable companies to feel confident that they’ll draw attention and curiosity from their target audience. Plus, they have the distinct ability to increase trust, and decision-makers seek them out. Companies who use them benefit significantly from that alone.
For instance, here’s a marketing video that says a lot…very quickly.
Target Audiences Enjoy Video Cards
After everything said above, the key to success with Video Marketing is getting the right people to watch your company’s videos. Without that, it doesn’t matter how much or how little you spend… How many or how few people watch them… Or how or where you distribute them.
What’s important to know is that when Video Cards are received, recipients enjoy them. They also show them around to others who influence their decisions, and they make a significant impact… The kind of impact you’ve always wished your marketing would make.
For example, here’s a testimonial that S. Williams, Marketing Manager at Flex Flow, shared with us from one of his customers.
“Wow! That is one of the coolest things we have ever received. I showed it to everyone in the office. The video really did a great job of conveying your message. We checked out your website from the insert card in your sample and want to know more about your custom design shop and to get pricing for dealers.”
That’s pretty impressive, right? If you’re a marketer tasked with getting your company’s videos seen and heard by your target audience, wouldn’t you love to experience results like that?
Brochure 5 x 7 – Screen: 5″
Get Industry-Leading Video Cards From MediaFast
At MediaFast, all of our products are made with only brand new, Grade A components. That ensures the best quality, and makes them extremely reliable. We also confidently give out free samples so our prospects can compare our products to those from our competitors.
In addition, from what we know, we’re the only company in our industry to include a full, one-year warranty with every sale.
On top of that, we don’t lock video content on the units. We simply load the videos supplied to us by our customers during the manufacturing process. Then we leave them unlocked so they can change them whenever they want. While some companies charge for this, we don’t because we believe our customers shouldn’t be restricted from doing whatever they want with their products. If they decide to make changes and/or reuse them, all the better.
And finally, we offer a full distribution service. To learn more, click Why We’ll Mail Your Video Brochures For You.
After reading this, if you’d like to place an order or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
