Close this search box.
This is a MediaFast video brochure and video mailer for University of California in Merced.

Don’t Let The Cost of Video Brochures or Video Mailers Stop You

Have you been letting the cost of video brochures and video mailers stop you from capitalizing on how effective they are for sales and marketing? If that’s the case, that’s like stepping over dollars to pick up pennies.

For instance, do you market your business with postcards, pamphlets, or flyers? Or what about email campaigns or pay-per-click (PPC) where you try to keep the costs down? Or do you have videos on your website that you hope your target audience will somehow find…or do you try emailing them?

Either way, would it surprise you to hear that none of those strategies perform nearly as well as video brochures and video mailers?

If that’s news to you, I’m going to explain why as well as share testimonials and videos in this post. Because in a nutshell, wouldn’t you prefer to base your decisions moving forward on better knowledge and more awareness? That’s rhetorical of course, but my guess is you’re thinking yes. So, I’m going with that.

Cost of Video Brochures and Video Mailers

As effective as these video marketing products are, they cost less than you might think. To further explain, here’s some support for that statement.

First, do you have a cell phone? If yes, you already have a video recorder. And believe it or not, the video quality in video brochures doesn’t have to be Oscar Award winning for them to perform super well. Why? Because as appealing and engaging as videos are, they’re easily more effective at communicating than written text and motionless images.

Second, when you take a potential client out to lunch or dinner, does it cost more than $19 to $65? Typically, yes…but that’s the average cost of a video brochure. However, according to our clients, ROI with them even blows away face-to-face meetings. And with the way they perform as ice-breakers and door-openers, even hard to reach decision-makers respond to them.

And finally, we realize $19 to $65 per unit is quite a bit more than postcards. It’s also significantly more than emails and keywords you might use in your PPC campaigns. However, how does it feel to know the majority of your cost savings efforts are getting ignored and quickly thrown away? On top of that, how often do you wish you could control who clicks on your PPC ads?

On the other hand, does $19 to $65 seem expensive when you can pretty much rest assured your targeted prospects will watch your videos? Plus, how about when response rates to video brochures and video mailers are as high as 66% according to our clients—most of whom say these products blow away practically everything else they’ve tried?

To explain more, here’s a video featuring Amy Hafen, President of MediaFast.

Why Companies Reorder Video Brochures and Video Mailers

Have you ever heard the saying that an image is worth a thousand words? Well, for a video, you can multiply that by another thousand.

That said, imagine how powerful your videos would be if you present them directly to targeted prospects—prospects you already know are perfect candidates to buy what you sell—in attractive, hand-held video players that are too intriguing to set aside.

On top of that, by engaging your target audience with the powerful combination of sight, sound and motion, you’ll be engaging them in a way other forms of sales and marketing products simply cannot. Plus, they’ll share them with others who influence their decisions. At least that’s what happens more often than not because of how novel and impressive these products are.

For instance, here’s a testimonial from Anthony Milia of Milia Marketing. It basically explains why companies tend to reorder video brochures and video mailers after they start using them…and we’ve got many success stories like this.

“Partnering with MediaFast for our video mailer campaign was not just a strategic move for Milia Marketing, it was a transformative one. The impact was palpable, with the mailers not only being exceptionally well-received but also significantly boosting our engagement metrics. This initiative didn’t just resonate; it delivered a substantial return on investment, turning prospects into conversations and conversations into conversions.”

Examples of Video Brochures and Video Mailers

Before showing examples of video brochures and video mailers, I’d like to explain them in case you’re not familiar with them. I’ll also explain the difference between the two.

Effectively, they’re both hand-held video players with small HD IPS video screens, speakers, and rechargeable batteries inside. When people open them like a book or traditional brochure, their video content starts playing automatically—WOWing viewers and presenting products, services, and opportunities in ways they’ve probably never seen before.

Also, they don’t require an internet connection to present their content. Instead, a magnetic switch activates their screen and speakers when they’re opened. They also include buttons to control pause/play, volume up or down, and rewind or skip forward. In addition, buttons for multiple videos can be included, and printed content like logos, contact information, catch phrases, and bullet points are usually included.

With all of that said, here are examples we’ve created for clients.

Get Outstanding Video Marketing Products From MediaFast

At MediaFast, our business model is to offer the best products, prices, advice, and customer service at all times. We treat each other as well as our prospects and clients like we’re all on the same team trying to accomplish the same goals, and we only use brand new, Grade A components to ensure the best quality in everything we sell.

In a nutshell, we know what it takes to design, manufacture, and deliver video brochures and video mailers that meet or exceed expectations. Furthermore, client satisfaction is our highest priority. And we offer a full distribution service so our clients can remain focused on what they do best. To learn more, click: Why We’ll Mail Your Video Brochures For You.

After reading this, if you’ve decided not to let the cost of video brochures and video mailers stop you from capitalizing on how effective they are for sales and marketing, or get a FREE Sample, contact us today.

Recent Articles