Do you have amazing products you’d like to educate your target audience about? Or, what about software or processes you feel certain would help them?
Yeah…and I think we know what you might often think. Something along the lines of If they’d only learn about what I sell, I’m sure they’d want it.
Am I right? Maybe close?
Well, to be open here, we feel the same way. Our products have skyrocketed marketing success for hundreds of companies who at first had all sorts of reasons why maybe they couldn’t use what we sell.
However, after they spent some time learning, they realized what we sell could help them BIG TIME.
How To Educate Your Target Audience
Do you have 10 minutes and 26 seconds to spare? If you do, then spending it watching this next video will be well worth your time.
Why? Because it’ll help you understand why custom Video Brochures outperform practically all other marketing strategies. In fact, they blow them away.
Ensure The Right People Watch Your Videos
One of the biggest challenges in marketing is finding a way to successfully engage a target audience. And it needs to be affordable, right?
I mean… If every company could afford a TV commercial and then set it down right in front of the people they want to watch it the most, wouldn’t that be awesome?
Well… Okay, if you answered yes, then here’s the solution: Video Brochures, Video Mailers, and Video Boxes practically accomplish that.
Here’s how:
- They’re too interesting for recipients to set aside, unlike most marketing and sales media companies traditionally use.
- They’re like TV commercials targeted prospects can hold in their hands.
- They get sent directly to targeted prospects.
- Receptionists, associates and co-workers prioritize getting a Video Brochure, Video Mailer, or Video Box to an intended recipient.
- Videos are more effective at explaining products, services and opportunities.
- Videos are more interesting and efficient than motionless content.
- Since they rarely get ignored or thrown away, Video Brochures, Video Mailers, and Video Boxes produce awesome sticky marketing.
- In most cases, recipients can’t resist showing them to others who influence their purchasing decisions.
- Results typically produced by Video Brochures, Video Mailers, and Video Boxes blow away traditional sales and marketing strategies.
So, why does all of this happen? Because videos grab attention. Most people enjoy learning from them, and they have a way of motivating consumers to make purchases.
Plus, decision-makers like it when companies use video to show them what they sell, and most of them choose to learn from videos rather than other forms of communication.
Examples of Video Brochures, Video Mailers and Video Boxes
In case you aren’t familiar with Video Brochures, Video Mailers or Video Boxes, here are some we’ve created for clients.
Case Study: Stansberry Research
Stansberry Research offers services that cover a wide range of investment strategies. With their processes, they help clients profit from the safest, most profitable investment ideas available, regardless of what’s happening in the markets.
Regarding their marketing, a few years ago they decided their strategy of sending print media to their target audience wasn’t producing the results they desired. Instead, they wanted a strategy that would include videos and feel more modern.
After discovering MediaFast, they chose custom Video Brochures… And to say the results blew them away would be an understatement.
To be more specific, they conducted a split test to compare their old strategy with their new custom Video Brochures. After the first run, the results showed a 79.4% higher response rate for the Video Brochures. To confirm those results, they conducted the same test two more times and got similar results.
Needless to say, they transitioned to only using custom Video Brochures in 2018, and have continued using them with great success ever since. The following video shows one of their versions.
Get Industry-Leading Custom Video Brochures From MediaFast
At MediaFast, our business model is to offer the best products, prices, advice and customer service in our industry. We only use brand new, Grade A components to make everything we sell, and customer satisfaction is our highest priority.
We know what it takes to design, manufacture and deliver custom Video Brochures that meet or exceed expectations. Plus, we offer a full distribution service for those who want them mailed so our clients can remain focused on what they do best. To learn more, click: Why We’ll Mail Your Video Brochures For You.
After reading this, if you’d like to educate your target audience with custom Video Brochures, or get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
