Effective follow-up after sending Video Mailers will definitely improve results. People are busy, and even though recipients will be impressed, they may not respond right away. However, when you contact them afterwards, the conversation should go well. They’re too impressive for it not to. And, since you’ll already have identified them as someone who will benefit from buying what you’re selling, they’ll be open to it.
How Video Mailers Lead To Success In Sales
If you’re in sales, using Video Mailers to engage targeted prospects is an excellent strategy. A well-constructed, strategic video will make an interesting, credible introduction. Plus, they’ll be intrigued by its novelty. Then your product demonstration and marketing message will resonate better with them, and they’ll already feel like they know you.
In addition, the emotional connection that Video Mailers create has proven to be highly rewarding. During the global pandemic we’ve all been facing, everyone has had to change the way they conduct business. Fortunately, videos have helped with that, and the effective communication they accomplish has helped some people do business even more effectively than they used to.
With regards to Video Mailers, they win the battle for attention when competing against other marketing materials. For example, they’ll outperform a traditional printed flyer or brochure any day. Basically, recipients find them too interesting to ignore. Then, after watching them, they usually can’t resist showing them to others who influence their purchasing decisions. Afterwards, more sales happen and companies are thrilled they made the decision to use them.
With all of that said, it’s rare when someone agrees to buy something after the first sales pitch. That’s why follow-up is so important, which is a great segue into this next section.
Effective Follow-Up Improves Results
After Video Mailers peak interest in targeted prospects, effective follow-up will make all the difference in getting them to make a purchase. With that said, here are three recommendations:
- Educate them. If they’re already interested, great. If they’re not sure, or they’re thinking “no”, to get them to change their answer to “yes”, it’s necessary during follow-up to present new information. It will increase trust and create value. Also, salespeople who fail to present new information as they go about follow-up usually wear out their welcome.
- Rely on repetition. Sometimes people need to hear the same thing over and over again before they fully understand how buying it will benefit them. The key to getting them to continue listening as you repeat the information is to do it without being annoying. Acting with patience and repeating important details while also mixing in new information will add value, and it’s a proven strategy that works well.
- Include variety. Throughout follow-up, a variety of communication tactics should be used. For instance, direct mail, phone calls, texts, emails, videos, and face-to-face meetings have all proven to be effective. Also, and just as importantly, the primary focus of every conversation should not be about making the sale. Instead, building sincere relationships should be the primary focus because sometimes it takes a long time to close a deal, but it only takes a second to lose one. In addition, you’ll still want them to buy from you weeks or months later. Patience will pay off eventually (more times than not).
Professionals who incorporate these three suggestions after sending Video Mailers as they follow-up tend to get rewarded for it. As a result, they perform better for the companies they work for, and they usually make more money themselves.
Video Mailers Provide A Natural Reason For Follow-Up
In addition to being impressive, Video Mailers also intrigue, impress, and succeed at drawing a response. As well, they provide an ideal reason for salespeople to follow-up, which is usually necessary for them to close deals.
Furthermore, companies who leverage the power of Video Marketing Products like Video Mailers have been enjoying great success with them for several years now, and your company can do the same.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.