Video brochures have become one of the most profitable ways for companies to engage targeted prospects. They combine novelty with attention-grabbing design and cutting-edge technology to help marketing messages produce better results.
Video Brochures Skyrocket Perceived Value
Marketing is not always a battle of products. It’s not always a battle of supply and demand either. Instead, it is often a battle of perception.
On top of that, marketing is generally one of the key contributors necessary for selling products and services. It often makes a huge impact on the amount of revenue companies receive, and it strongly impacts profit margins.
Throughout the sales process, appearance creates the first impression potential customers form. It also encourages brand loyalty and repeat business from current customers. Appearance actually has such an impact that it can almost single-handedly determine how often a commodity sells, and strategically, companies who keep that in mind tend to enjoy increased revenue because of it.
Likewise, a company’s brand must inspire confidence and be aesthetically appealing for many consumers to even look at what they offer for sale. Looks and confidence also impact whether or not consumers decide to buy what they are looking at. In some cases, it can be argued that appearance is everything.
Also, it is important to point out that people will sometimes pay extra for something that looks exceptionally well or is branded in the right way. Companies who ensure their offerings are marketed in ways that are appealing enough to get the attention of their most likely customers usually get rewarded for it. Similarly, video brochures actually increase perceived value and increase the amount of attention marketing messages receive.
Enjoy Excellent ROI With Video Brochures
What makes marketing extraordinary in video brochures is they combine the power of video with the best of print, the power of tangibility, and the value of novelty in one package.
With videos, more information can be seen and heard in less time. Also, video content is more appealing to most people because they would rather watch a video than read or listen to audio.
With regards to video brochures, people still love to touch and feel attractive print media. They may not read every word (most people are skimmers), but attractiveness and tangibility increase the number of views marketing messages receive. Then, when video content is added like in video brochures, how appealing marketing materials and sales tools are increases dramatically and they tend to perform much better.
From the feedback we’ve been given, ROI with video brochures is outstanding and our salespeople have great testimonials they can share.
Video Brochures From MediaFast Offer Great Value
At MediaFast, we understand how much of an impact marketing can have on the overall financial health of a company. Sometimes it can actually make or break them. We also understand how critical it is for most companies to spend the funds they allocate for marketing wisely.
With this in mind, we know what it takes to get effective marketing materials printed, manufactured, mailed, and delivered on time. Also, customer satisfaction is our number one priority and we go above and beyond to ensure our products deliver what our customers expect.
On top of that, to ensure we only offer the best quality, we only use brand new, Grade A components in all of the marketing products we offer.
Truthfully, we can’t recommend a strategy more than using video brochures as a way for companies to engage their most likely customers and let them know about the products, services, and opportunities they offer.
To learn more about video brochures or any of the other marketing products we offer, contact us today.
Having owned an advertising magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014. The first time I held one of their video brochures, I thought something like, “Wow! This blows away our magazine and any other print advertising I’ve ever seen. This is like a TV commercial, and I’m holding it in my hands. Amazing!”
Since then, video brochures, video mailers and video boxes have become leaders in marketing performance. It’s a privilege to write about them. I also love MediaFast—with its top-notch product quality, industry leading customer service, and all of the wonderful people I get to work with.
