Wouldn’t you absolutely love to get the ROI you want from the money you spend on marketing? I’ll assume you just thought a rhetorical yes.
While results from marketing strategies are hard to predict, we’ve got one that consistently blows away most options. I know, I know… The title gave it away. Even though I debated making it more vague, I decided not to.
Anyway, if you’d love to capitalize on a marketing strategy that won’t leave you feeling like you’ve wasted your money, Video Mailers are the solution.
What Video Mailers Accomplish
As I get into what Video Mailers accomplish, I’ll make my second assumption in this post. It’s that you already know that video marketing is the most effective strategy being used today. Am I right?
If you work in marketing in any capacity, which my guess is you do since you’re reading this, you probably just thought another rhetorical yes.
However, what you may not know is that the key to success with video marketing is getting the right people—members of your target audience—to watch your videos.
So, how do you make that happen? Well, the surest way is to mail them in Video Mailers like the ones shown below. Otherwise…
Here’s what doesn’t work with videos, at least not nearly well enough:
- Posting them on websites without drawing traffic to them.
- Sending videos in emails.
- Linking to them in pay-per-click advertisements.
- Posting videos on YouTube.
- Spamming people in chat rooms.
- Posting videos on social media platforms.
Simply stated, sending videos in Video Mailers works extraordinarily well for engaging, educating, and impressing targeted prospects.
Why? Because recipients typically enjoy receiving them. They’re also more likely to respond as we’ve seen up to 66% response rates, and they share them with others who influence their decisions. They’re just too interesting to set aside or ignore like most other marketing materials.
Also, when your sales team follows up with recipients who don’t respond right away, they’re usually appreciative and open to conversations instead of cold or distant. What other types of marketing actually do that? Then your salespeople have some clout, an interesting ice-breaker, and your company already looks impressive.
Examples of Video Mailers
As referenced above, here are examples of Video Mailers we’ve created for clients.
Notice the classy print and various buttons that go on them. If you think about it, you’ll see they’re definitely capable of presenting a lot of information in a highly effective, intriguing way.
Video Mailer for Rejuvenate Eye and Face Medspa
At Rejuvenate Eye and Face MedSpa in Salt Lake City, they offer noninvasive, non-surgical aesthetic services using world-class technology. Every treatment is designed to pamper and relax while revealing beautiful, glowing and youthful skin.
Their menu includes manicures, pedicures, laser hair removal, facials, waxing, chemical peels, microdermabrasion, dermal fillers, and the latest injectables and therapeutic prescriptions to restore a youthful appearance.
To educate their target audience and attract new business, they sent the following Video Mailer to targeted prospects. Recipients were impressed. Their marketing messages definitely received more attention, and the piece was deemed highly effective.
Get Industry-Leading Video Mailers From MediaFast
In today’s digital world, marketing with videos is typically more rewarding than most other strategies.
Why? Because videos feel more interesting. They have a way of motivating consumers to make purchases better than traditional marketing strategies, and they’re ideal for presenting information. Consumers also appreciate them.
That said, the key to success with them is getting your target audience to watch them, which is exactly what Video Mailers excel at accomplishing.
So, why do we say our Video Mailers are industry-leading? Because all of our products have only a .05% malfunction rate (half a percent). That’s far superior in our industry, and we achieve it by only using brand new, Grade A components to make them. We also test them thoroughly before distributing them, and we include a one-year full warranty to stand behind them.
Plus, we don’t lock the video content on the units so our clients can update and reuse them. That’s different from our competitors, and we operate with a consultant style, white glove approach so we remain available for conversations and advice from start to finish.
After reading this, if you’d like to receive the ROI you want by marketing with Video Mailers, or to get a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.
