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This is a MediaFast video brochure and video mailer for Sonburst Communication.

Graphic Design For Video Brochures and Video Mailers

If you’ve chosen to use video brochures or video mailers, we think you’ve made a great choice.

I mean, isn’t it exciting to transition from using old-fashioned sales and marketing strategies that simply don’t work well anymore? At least that’s the case for most of our clients.

At the same time, these tools are more of an investment in your business. And if you think about it, aren’t you and your company worth it? Rhetorically, yes! And as well as these products tend to work, you’re simply setting yourself up for success in our opinion.

With that said, as unique and novel as they are, chances are your designer is simultaneously feeling excited and apprehensive…that is if you’re planning for your team to design them. After all, they’ve probably never designed anything like these modern marketing pieces.

Never fear though. We’ve got templates as well as super helpful project managers and salespeople. They care about your success, and this is a team effort. Between those templates, our representatives, and hundreds of examples, your new video brochure or video mailer should turn out wonderful—just like you’re hoping.

And I should mention—if you change your mind and want us to design them for you, we’d love to help. Our designers do wonderful work, and choosing to use them is never a bad decision.

Designing a Video Brochure or Video Mailer

To address this topic directly, our President and company owner—Amy Hafen—shares insight and suggestions in the following video.

Having worked with video brochures and video mailers from basically the time they started catching on about a decade ago, she possesses a wealth of knowledge…and many of her clients have had extraordinary success.

Impact of Graphic Design on Results

Graphic design plays a pivotal role in the performance of video brochures. Not only does it shape their aesthetic appeal, but it also impacts their effectiveness.

For instance, a well-executed design can significantly enhance the overall user experience, increasing engagement and ultimately delivering desired outcomes.

In a nutshell, graphic design establishes the visual identity of a video brochure. Not only can it create a cohesive and attractive presentation, but it will also reflect notably on a brand’s image. With that in mind, consistent use of colors, typography, imagery, and other design elements can help reinforce brand recognition and build trust with a target audience.

On top of that, a visually appealing video brochure or video mailer is more likely to grab a targeted prospect’s attention and leave a lasting impression.

Skillfully, when a designer optimizes the layout and structure, it helps ensure information is presented in a clear, understandable, and visually engaging manner. Thoughtful use of space and prioritized information naturally direct the focus of viewers, guiding them through the content and emphasizing key points.

And when it comes to the uniqueness of video brochures, they incorporate multimedia elements such as images, illustrations, icons, and videos to add significant sensory engagement, making them extraordinarily different from what most people have ever experienced.

With all of that in mind, graphic design is integral to the performance of video brochures. In addition to captivating a target audience and arousing emotions—both of which are keys to success in sales and marketing—graphic design also plays a major role in prompting desired actions and outcomes.

Reinforcing Your Good Decision

Now that we’ve covered design quite a bit, I’m thinking it would be a good idea to reinforce your decision to use video brochures or video mailers.

To do so, here’s Bill Diaz, VP of Sales for MediaFast. Just like Amy Hafen in the video above, he has worked with these products for about a decade. He has also been MediaFast’s leading salesperson for the majority of that time, and has worked in marketing for over 30 years.

Get Top-Quality Video Marketing Products From MediaFast

To ensure the best quality, we only use brand new, grade A components in everything we sell. Not only does that make our products extremely reliable, but it also contributes greatly to setting our clients up for success.

For instance, our video marketing products have only a .004% malfunction rate (less than half a percent), which is far superior in our industry. If you can imagine making the investment and going through the steps to use these products only to have one fail at the most inopportune moment with a targeted prospect, that can be heartbreaking. However, with our products, we’ve never had a client experience that.

Plus, unlike our competitors, we don’t lock video content on the units. What that means is our clients can update and reuse them anytime, which they often do, without having to buy new ones.

And we have a recycling program. All anyone has to do to utilize it is send us any video marketing products they are no longer going to use. Then we’ll get them to suppliers who we have agreements with who will recycle and/or repurpose them. To learn more, visit MediaFast Recycles Video Brochures.

After reading this, if you’d like to use any of the products we sell to elevate your marketing, or to learn more, contact us today.

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