What Really Matters In Marketing
What really creates success in marketing? Is it ROI? Or ROE — return in experience?
To explain, as a marketer, your company needs your messages to produce a return on the money spent to create and distribute them. Also, marketing has the ability to make or break a company, and as you use your insight and skills to create messages that’ll grab attention and hold it, your goal remains the same — to create sales. Then, when it works and you get recognized for it, it feels amazing!
All the while, isn’t the experience your strategies give your target audience and your salespeople really what produces a return? In our opinion — yes, and focusing on those experiences can help make your strategies more successful.
Video Activated Marketing Products Produce Excellent Returns
According to GradSchools.com, consumers are exposed to anywhere from 4,000 to 10,000 ads per day. The difference depends on where someone lives, their career, and how much time they spend online.
With that in mind, most people have learned to tune most of them out. At the same time, if you work in marketing, your goal is to overcome that challenge.
To accomplish that, HD Video Brochure Mailers are a solution that makes it happen. Here’s why:
- Being the recipient of marketing media that includes videos feels exciting.
- Videos feel more appealing than motionless content.
- Videos help marketers get their messages in the same room as their targeted prospects.
- Decision-makers search for videos when trying to gain knowledge.
- Videos show products and services being used in actual circumstances to increase trust.
- Videos say and show more in less time than motionless content.
- According to Marketing Dive, 85% of consumers are more likely to buy something they’re already considering after watching a video about it.
- Videos are now the most preferred method of learning.
- In general, people just don’t read much anymore.
- Videos arouse emotions, which prompts viewers to respond.
With that said, to get the best return on the money your company spends on marketing, we suggest you discontinue using any antiquated tactics and start using Video Activated Marketing Products instead.
HD Video Brochure Mailers In Action
In case you haven’t seen a Video Brochure or Video Mailer in action, here are some short videos highlighting them.
Case Study: Grossman Law Offices
Located in Dallas, Texas, Grossman Law is more than just a personal injury law firm. They believe their responsibility goes far beyond getting their clients a big check. While their attorneys have won thousands of cases through the years, they also understand that they’re usually meeting people soon after the worst thing that’s probably ever happened to them has happened. In those times, they want more than just an attorney. They want someone who will listen attentively. Someone who will treat them with empathy and respect. And someone who will guide them toward a successful resolution of their legal dilemma. Grossman’s attorneys do that.
With respect to their marketing, when the traditional tactics they were using became less effective, their executives decided to use a more modern approach — one that includes videos. Fortunately, they chose HD Video Mailers from MediaFast, and the results were even better than they expected.
Effectively, their hard cover Video Mailer built trust and rapport with the personal injury victims they reached out to. The 5” HD/IPS screen and interior pocket that included additional literature communicated with them in a way they appreciated. Also, the video testimonials from victims expressing their gratitude and satisfaction for having chosen to be represented by them contributed to a boost in sales as well.
Needless to say, after experiencing such great results, Grossman Law made Video Mailers from MediaFast a permanent part of their marketing campaigns.
Why You Should Buy HD Video Brochure Mailers From MediaFast
Instead of writing about why buying HD Video Brochure Mailers from MediaFast is your best option, I’ve decided to let others explain it for me. I won’t list their companies to protect their identity, but please ask if you’d like to know.
Here is a very descriptive testimonial from Laura Jacoby. “There is a reason this company has all 5 star reviews, and why everything I want to say is already said in all the reviews. But it bears repeating!”
“I am a 40+ year creative industry professional, also with a strong printing background. I am all about the details for both reasons. My agency designed a video brochure being used to thank select major benefactors of a renown healthcare organization. The owner Amy and my rep Amy answered every question, addressed every detail and were always so warm, helpful and friendly. They never made me feel like I was bothering them. They also wanted to “get it right.”
“I was a little stressed, but they made me feel calm! When the brochures arrived, I had that fearful moment of opening the box, ready to accept that something, even if it was tiny, was going to be off. But not the scenario at all. The quality of the video brochures that MediaFast produced is absolutely incredible. I was actually stunned….happily so! And in combination with their impeccable customer service, I still have not stopped smiling at the great fortune I had in finding their company.”
Here’s another from Junmo Jeong. “Our company ordered a video brochure from MediaFast. Before we decide to go with them, we requested a sample to more than 10 different video brochure companies. They were the only company gave us a great quality sample with an affordable price. Other company’s video brochures were either too expensive or low quality. Print quality is super nice. Delivery date was normal compare to the other companies. And at the last, communication with sales and production manager was very good. They answered my question very fast. Thank you!”
And one more from Scott Holland. “Killer product. There’s many options out there and I think you get what you pay for. I was able to get all the fine details dialed in from frame rate to design parameters exactly how we wanted them. Our video mailers have been a home run with everyone who sees them. Smooth process from start to finish. Highly recommend.”
After reading this, if you’d like to purchase HD Video Brochure Mailers for your company, or to receive a FREE Sample, contact us today.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.