For store owners who use them, making a Point of Purchase Display perform better will result in more revenue. They’re highly effective already. However, the addition of videos has made them even more effective because they practically act like salespeople. How? Because the video content educates shoppers, who according to hubspot.com are more likely to buy products or services after watching videos about them.
Videos Will Help A Point Of Purchase Display Perform Better
In marketing, videos are highly effective. Consumers appreciate them, and decision-makers seek them out when trying to improve their companies and their lives.
Also, ever since engineers added videos to different types of marketing media, most of them perform better. With regards to POP Displays, not only do videos add energy in stores, but the information they present feels more trustworthy since it usually comes from manufacturers. As a result, consumers feel like they can trust the information more than what they hear from salespeople who may or may not have used a particular product themselves.
Furthermore, during most shopping trips, consumers tend to hurry along and pick out the same items they’ve been buying for quite some time. Meanwhile, research has shown that attractive Point of Purchase Displays sometimes prompt them to stay in stores longer and make more purchases. Also, they increase impulse purchases, which benefit store owners and manufacturers as well.
Moreover, when store owners are trying to help brands promote new products, POP Displays provide an excellent way to get them noticed. Simply by being there, they prompt shoppers to evaluate products in comparison to what they’ve normally been buying. Then they get the chance to determine which is a better option, and go from there.
Get A Cutting-Edge Point Of Purchase Display From MediaFast
In the digital world we live in, videos help all sorts of marketing media perform better. In POP Displays, they have the ability to grab the attention of shoppers and motivate them to make additional purchases. They also liven up the ambiance in stores, and get shoppers to try new products.
With that said, at MediaFast, we completely understand how a well designed Point of Purchase Display with video content will boost sales. Not only will it help products and services stand out, but it will also increase revenue for manufacturers and retail store owners as well.
Having owned Villager Magazine in Utah, I’ve worked in marketing for over twenty years.
I started writing for MediaFast in 2014, and the first time I held a Video Brochure, I instantly thought something like, “This blows away our magazine…and any other print advertising I’ve ever known. It’s like I’m holding a TV commercial in my hands. These things are amazing!”
Since then, Video Brochures, Video Mailers and Video Boxes have become marketing superstars. Writing about them is definitely a privilege, and with regards to MediaFast—with its industry-leading product quality, outstanding customer service, and phenomenal associates—I feel like I couldn’t have picked a better group of people to work with.